Mridalini Singh
Summary
Results-driven MBA candidate at T.A. Pai Management Institute with a strong foundation in sales, marketing, and quality assurance. Experienced in market research, consumer insights, and product strategy through a sales and marketing internship at GCMMF (Amul). Skilled in data analysis (SPSS), retail management, and customer relationship management. Proven ability to analyze distribution strategies, optimize sales processes, and enhance brand engagement. Recognized as a finalist in the Strategic Vanguard Competition and an active contributor to marketing forums. Holds certifications in retail management, analytics, and sales simulations, showcasing adaptability and a data-driven approach to business decision-making.
Overview
1
1
Certification
Work History
Sales and Marketing Intern
GCMMF AMUL
04.2024 - 05.2024
- Conducted structured interviews & recordings with 9 Lucknow distributors to analyze consumer perception, identifying key factors & providing strategic recommendations to enhance Amul beverage market share
- Implemented Amul Beverage surveys, engaging 180 retailers & analyzing 200 consumer responses
- Enhanced brand analysis by mastering marketing foundations: product quality, pricing, promotions
- Identified opportunities & proposed innovative Amul flavors to enhance customer engagement
- Explored logistical solutions to tackle near-expiry issues, boosting product freshness & availability
- Analyzed SPSS survey data, unveiled patterns shaping Amul beverage strategy & consumer perceptions
- Proposed strategies to grow Amul Beverages' Lucknow market share by 5% using consumer insights
Education
MBA -
T.A Pai Management Institute
Manipal01-2025
B.Sc.(H) - Biotechnology
Amity Institute of Biotechnology
Lucknow06-2021
Class XII -
City Montessori School
Lucknow05-2016
Class X -
City Montessori School
Lucknow05-2014
Skills
- MS office
- Market research
- Sales strategy
- Team collaboration
- Decision-making
- Communications management
- Market analysis
- Digital marketing
- Market share growth
- Marketing
Accomplishments
- Secured a finalist position in Kalpavriksha, a prestigious national-level case competition organized by IIM Indore,2025
- Finalist in the 2023 Strategic Vanguard Competition, gaining hands-on experience in live strategic decision-making and focusing on data-driven business growth and management, 2023
Certification
- Retail Management, Acquired knowledge in managing distribution channels, retail strategies, and consumer behavior, earning certification in Channel Management and Retailing by IE University on Coursera, 2024
- Customer Relationship Management, Pursuing Coursera certification in Customer Relationship Management, focusing on data-driven strategies, customer segmentation, and loyalty programs to enhance customer-centric solutions and drive sales growth, 2024
- Analytics, Pursuing Professional Certificate in IBM SPSS Statistics at Udemy, focusing on statistical analysis, data management, & pattern recognition to derive actionable business insights, 2024
- Sales, Completed PepsiCo sales simulation with Forage, gaining skills in ownership, agility, critical thinking, and result-oriented collaboration to drive impactful decision-making, 2024
Extra-Curricular Activities
India International Science Festival (IISF), Led volunteer initiative that successfully engaged 50+ scientists & students in comprehensive science education workshop, 2018
Positions Of Responsibility
Senior Member- Content Writing and Event Coordination, The Marketing Forum, TAPMI
- Enhanced digital engagement and information flow for over 1,000+ students and faculty by managing a monthly newsletter and delivering insights through PowerPoint presentations
- Spearheaded Brand Fusion 2023 & Brand Mania 2023, engaging 100+ students through strategic social media campaigns & MS Excel for data organization & performance analysis, showcasing team management skills
- Led teams to execute marketing events & campaigns, fostering cross-functional collaboration
Personal Information
- Age: 26
- Gender: Female
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Spanish
Beginner (A1)
Timeline
Sales and Marketing Intern
GCMMF AMUL
04.2024 - 05.2024
MBA -
T.A Pai Management Institute
B.Sc.(H) - Biotechnology
Amity Institute of Biotechnology
Class XII -
City Montessori School
Class X -
City Montessori School
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