Mridanjli Rawal
Digital Marketing Leader
Bengaluru
Summary
Results-oriented leader with 12+ years of experience spearheading digital marketing initiatives and driving growth for brands. Expertise in crafting high-impact digital assets that strengthen brand positioning across online channels. Proven ability to acquire and retain customers through data-driven strategies and content marketing. Leverage strategic thinking to unlock unique research insights, informing decision-making and maximizing campaign performance across Fintech, Proptech and Entertainment industries.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
All Things Marketing:Digital, Perfromance, Content
StockGro
Bengaluru
3 2022 - Current
- Leading team of digital marketing specialists across Social Media, video content marketing, SEO, ASO and Performance.
- Managed marketing budget of over 15 Mn USD distributed across online and offline channels over last 2 years.
- Deep understanding and proven track record of scaling positive ROI performance campaigns and bring down cost per acquisition cost to 1/4 of original.
- Developed and implemented data-driven digital marketing strategy that resulted in increase in Organic growth across Instagram.
- Designing social media strategy to align with business goals.
- Collaboration with influencers to promote content.
- Create & optimize campaigns across the digital landscape Facebook, Instagram Google ads, Youtube, LinkedIn, Twitter.
- Advanced understanding of mobile performance marketing-based analytics, attribution, metrics, and testing frameworks, including familiarity with mobile measurement tools.
- Oversaw development and execution of comprehensive SEO strategy, including keyword research, on-page optimization, link building, and technical SEO audits, to improve organic search ranking and drive organic traffic
- Established robust marketing analytics framework, utilizing tools like Google Analytics and social media analytics platforms, to track campaign performance, identify trends, and measure return on investment (ROI).
Business Head and Campaign Manger
RealtyNXT
Mumbai
08.2019 - 12.2021
- Led cross functional team spanning product, marketing, performance, growth, digital marketing and content to launch and scale Brand "RealtyNXT".
- Managed quarterly budget of INR 60 Lakhs
- Designed and Executing customer acquisition ad campaigns to fuel marketing funnel.
- Delivered incremental 30% quarter-on-quarter revenue
- Lead market research and competition analysis initiatives to always stay ahead of curve.
- Incorporated customer feedback loop in product development process to increase customer satisfaction and better retention.
- Created and executed detailed roadmap for various campaigns across all strategic social media channels,Ad networks and offline marketing.
- Summarize and publish insights based on data analytics of Key Performance Indicators and communicate same with various stakeholders to assist in better profitability and more efficient process flow.
Digital Project Manager
Facetime Pictures
New York, New Jersy, Santa Monica
01.2018 - 07.2019
- Driving company's revenue upwards of INR 70 Crore by building network with bottom-up strategy and aggressive campaign management.
- Identified, reviewed and applied policies pertaining to digital content creation,and distribution procedures in India, USA and Georgia (Country).
- Spearheaded various cross functional teams across different time zones for seamless execution of projects.
- Created and led project roadmap to streamline execution to minimize delays and maximise business efficiency and profitability.
- Foster relationships with vendors to promote positive working culture and optimizing quotations.
- Led marketing projects, managed cost overruns, and monitor performance of various Key Performance Indicators.
Digital Marketing
Consultant
Mumbai
04.2016 - 12.2018
- Collaborated with executives in media and entertainment industry to provide marketing and branding solutions
- Provided end-to-end marketing strategy for film projects with marketing budget INR 150+ Cr
- Led initiatives for multi-geography project launch covering 6 different countries.
- Designed digital campaigns and optimized costs
Marketing Manager
Mukta Arts Limited
Mumbai
04.2013 - 01.2015
- Worked on film projects worth INR 170 Crores. Assisted some of best directors of country in content creation, digital marketing, media buying and distribution across various channels and marketing campaign management.
- Lay out campaign roadmap worth 15 crore to manage cost overruns promotion of film projects.
- Schedule Content dissemination on various platforms so as to receive maximum visibility.
- Oversee Operation Procedures, compile and analyze data from various Key Parameter Indicators to produce reports on effectiveness of procedures
- Penetrated new segments through use of strategic marketing initiatives.
- Developed strategy and managed market communications that drove product demand.
Education
MBA - Public Relations And Corporate Communications
Whistling Woods International
Mumbai 08.2011 - 03.2013
B.Com - Marketing Management And Research
Maharaja Agrasen College
Haryana 04.2008 - 03.2011
Skills
Team Leadership & Management
Affiliate Marketing
SEO and ASO
Video Content Creation
Podcast Production
Google Analytics
Conversion Rate Optimization
Strategic thinking
Certification
Digital Marketing by Google
Timeline
Apple Search Ads Certified
05-2024
Google Analytics
05-2024
Business Head and Campaign Manger
RealtyNXT
08.2019 - 12.2021
Digital Project Manager
Facetime Pictures
01.2018 - 07.2019
Digital Marketing
Consultant
04.2016 - 12.2018
Digital Marketing by Google
07-2015
Marketing Manager
Mukta Arts Limited
04.2013 - 01.2015
MBA - Public Relations And Corporate Communications
Whistling Woods International
08.2011 - 03.2013
B.Com - Marketing Management And Research
Maharaja Agrasen College
04.2008 - 03.2011
All Things Marketing:Digital, Perfromance, Content
StockGro
3 2022 - Current