MRIDU Agarwal

Continuously adapted digital marketing strategies in response to industry trends and emerging technologies, ensuring the company remained at the forefront of its field.

• Boosted social media engagement through the creation of tailored content and targeted marketing campaigns.
• Enhanced brand visibility with creative digital marketing initiatives, by creating excellent an and creative videos.
• Created compelling content that effectively communicated brand messaging across multiple platforms.
• Created social media content with innovative brand messaging to support new product launches.
• Managed digital projects from initial concept through final implementation and live monitoring.

• Spearhead visual identity including brand positioning, promotions, and digital marketing
• Responsible for social media strategy and content creation, includes paid promotions and brand collaborations
• Develop creative advertising and marketing content for various media, including catalogs, book covers, typesetting, trailers, announcement videos, interview videos, different video assets, social media assets, posters, website assets while ensuring maximum brand awareness of target audience and market
• Responsible for co-ordination with authors
• Responsible for organizing online events, podcasts including creating design assets to promote the event
• Reaching out to influencers, and co-ordination with them and getting the books focus and reach
• Defining branding for each book and create aesthetically pleasing and functional marketing assets which can be used across platforms be it website, social media, ads and print media
• Co-ordinate with printing press and help in making the books and on time delivery of books.

• Create content and designs for social media, offline and online marketing collaterals
• Spearheaded Instagram content and stratergy
• Organising Live Events, Online Book Launches with bloggers / influencers/ celebrities and or different brands
• Co-ordinate at the backend of a live session
• Created designs, concepts, strategies, layouts for website, emailers, catalogs based on knowledge of design concepts
• Designed book covers and typesetting for various different books and have them ready in short span of time
• Creating Book Trailers and any kind of video property for local and international titles
• Co-ordinate with printing press and help in making the books and on time delivery of books.

• Help with social media, especially Instagram
• Developed graphics and layouts for all the marketing collaterals, online and offline such as posters, website banners, social media content
• Created different kinds of video propteries
• Designed book covers and typesetting for various different books and have them ready in short span of time
• Co-ordinate with printing press and help in making the books and on time delivery of books.

• Used Adobe Creative Suite to edit images for use in marketing materials and website content.
• Streamlined design processes, resulting in increased efficiency and faster project completion times.
• Implemented effective design strategies for social media campaigns, increasing audience engagement and reach.
• Established user-friendly design system to increase user experience and satisfaction.
• Maintained consistent use of graphic imagery in materials and other marketing outreach.

• Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
• Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
• Used Adobe Creative Suite to edit images for use in marketing materials and website content.
• Streamlined design processes, resulting in increased efficiency and faster project completion times.
• Analyzed user behavior and feedback to optimize design and user experience.
• Implemented effective design strategies for social media campaigns, increasing audience engagement and reach.
• Enhanced user experience by creating intuitive interfaces and visually appealing designs.
• Designed eye-catching promotional materials, driving increased event attendance and participation rates.