Mridul Singla
Bengaluru
Summary
A results-driven professional with a passion for GTM strategy and business. Growth, I bring over three years of experience in driving scalable growth, building strategic partnerships, and delivering measurable results. My expertise lies in aligning backend strategies with front-end execution to ensure profitability and long-term success. With a strong foundation in real estate and education, I’ve honed my ability to understand market demands, optimize revenue streams, and foster client satisfaction. My experience spans Go-To-Market (GTM) strategy, market research, and key account management, enabling me to contribute meaningfully to strategy , Decision-making and operational excellence.
Overview
4
4
years of professional experience
Work History
Lead (Channel Growth)
Brick&Bolt
Bangalore
04.2024 - Current
- Spearheaded GTM strategies, driving channel expansion and securing ₹32 Crores in revenue
- Built and managed real estate-focused online communities, achieving 14% partner activation
- Organized high-impact events, generating ₹6 Crores average revenue per event
- Retained 35% of active accounts, ensuring long-term business sustainability
- Managed 120 key accounts, including PropTiger, Century Builders, and Reliable Builders
Senior Manager Business Development
Houzbay
Bangalore
02.2023 - 03.2024
- Delivered INR 22 Crores in revenue individually, contributing to a team total of INR 30 Crores
- Maintained 55% partner retention through proactive relationship management
- Conducted market and competitive analysis, achieving a 10% conversion rate
Management Trainee
Xanadu
Mumbai
04.2021 - 11.2022
- Managed 100 channel partner accounts, delivering personalized consultancy and driving ₹25 Crores in revenue
- Developed partner enablement materials, including digital marketing strategies and presales tools, to enhance partner performance
- Conducted in-depth market research, including client analysis, geographic analysis, project analysis, and evaluation of government and private projects
- Delivered personalized consultancy to 450 families, achieving a revenue generation of ₹25 crores during my tenure at Xanadu
- Handled high-value transactions with ticket sizes ranging from ₹45 lakhs to ₹3 crores, demonstrating expertise in closing deals and building trust with clients
Education
Master of Business Administration -
ICFAI Business School
Mumbai03.2021
Bachelor of business administration -
Punjabi University
Punjab05.2018
Skills
- Go-to-market strategy
- Team handling
- GTM campaign development
- Cross-functional collaboration
- Revenue Generation
- key account management
- Competition analysis
- Market research
- LinkedIn Navigator
- Mailchimp
- Channel strategy
- Leadership
- Meta ads
- Business development
- Project Management
- Microsoft Office
- Excel
- Event organization
- Sales strategy
Hobbies and Interests
- Music, I have completed grade 1 in Music Theory from Trinity College of Music London and I play Guitar.
- Yoga and Meditation, I am an active volunteer with Art of Living, with multiple certifications in different health programmes.
Languages
- English, Proficient
- Punjabi, Proficient
- Hindi, Proficient
Timeline
Lead (Channel Growth)
Brick&Bolt
04.2024 - Current
Senior Manager Business Development
Houzbay
02.2023 - 03.2024
Management Trainee
Xanadu
04.2021 - 11.2022
Master of Business Administration -
ICFAI Business School
Bachelor of business administration -
Punjabi University
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