Mridul Tripathi

Project Finance

• Responsible for handling Project Finance of over 17 EPC projects across India worth 1000 Cr
• Acting as liaison between the Finance, Operations & Project Monitoring Office for Bill Reconciliation, Recovery, Revenue Recognition and Certification
• Analyzing & tracking financial metrics, collections and generating reports for insights and decision making

Project Management

• Set up mitigation and control measures for dependencies arising across projects
• Developed MIS systems and set processes under the Project Management Office to track progress of all the projects
• Developed the Annual Operation Plan for the EPC projects by coordinating with multiple stakeholders across 5 departments

Business Impact

• Bolstered INR 150 Cr Revenue & steered operations of the 7ft logistics category leading 5-member team
• Improved order fulfillment to 79% from the standard of 74% in 4 months for daily demand of 8000+ orders
• Accomplished 103% of the revenue target and 100% of order target through healthy supply management
• Achieved and maintained 99% ticket closure related to customer issues optimizing the resolution funnel

Marketing Initiatives

• Increased customer acquisition by 20% & NPS to 8.5 through BTL strategy for 6 zones & INR 20 lakh budget
• Spearheaded Competitive Analysis for 4 Tier-1 cities, increasing premium partners by 6% in the 7ft category
• Accelerated revenue generation by 6% by conceptualizing additional channels such as Premium & Branding

Price Setting & Optimization

• Conducted price optimization A/B for 2 categories (3W & 7ft) in 20 zones incorporating 10+ benchmarks
• Generated additional 12000+ orders monthly after embedding 5/7 price optimizations in the core pricing
• Increased demand by 5% and revenue by 3% (INR 1.2 Cr/mon) because of the price optimization process

Operation Planning & Forecasting

• Analyzed 3-year demand trend across 20+ zones & 15+ industries to forecast the demand and seasonality
• Developed 20+ metrics such as orders per DAP, onboarding and compliance of the category for FY'2024
• Achieved 105% of the revenue targets and the metrics for the months of March to May '23 in the AOP

Funnel Analysis through Credit Utilization & Limit to increase Customer Engagement & Merchant Width

• Identified 18 Cr in potential TPV gain by analyzing 240+ merchants across 5 funnel metrics such as Bill Size
• Analyzed 1.5L+ transactions of 10K+ users on 5 metrics like CTR, SR, OTP rate, identifying seasonal trends
• Discovered 45% user delay/switch at the billing cycle end via market research conducted with 1000+ users
• Proposed 4 strategies to optimize merchant engagement & retention, identifying key improvement areas
• Generated ₹10L TPV by executing a digital strategy for 50K users, with scalability potential of ₹2Cr/mon
• Drove ₹1L incremental TPV by executing Milestone Engagement Experiment on curated base of 10K users