Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Affiliations
Timeline
Generic

Mriganka Shekhar Ganguly

Kolkata

Summary

A creative writer, strategist, director, team leader with over 14 years of experience strategizing for brands ranging from FMCG to Ed-Tech to Sports Entertainment. A learner at the core with expertise in translating project goals to produce on-target work. Highly adaptable when ascertaining, comprehending and following project requirements. Developing data-driven advertisement strategies and campaigns to meet and exceed goals. Possess specialized skills in SEO optimization, brand storytelling, and digital marketing content creation. Excel in communication, teamwork, and adaptability, ensuring successful project execution and client satisfaction.

Overview

14
14
years of professional experience

Work History

Creative Manager

EMERITUS
Remote/Bangalore
02.2022 - 03.2025
  • Directed global PPC and SEO campaigns, sustaining a CTR of 0.5% and a CPA of 20%.
  • Led an entire creative team, delivering assets for three major markets.
  • Optimized creative budgets to maximize ROI on marketing initiatives.
  • Built new QA standards, improving deliverable accuracy and consistency.
  • Streamlined project workflows, ensuring on-time, issue-free delivery.
  • Recruited and developed talent to support high-impact campaigns.

Lead Communications: Digital

I-PAC
WEST BENGAL/GOA
11.2021 - 01.2022
  • Managed digital communication projects, enhancing customer engagement through targeted media storytelling.
  • Designed and executed digital strategies, increasing audience reach and interaction.
  • Led performance marketing, content, and design teams to deliver projects on time.
  • Built digital political campaigns, boosting party visibility and vote share.

Senior Content Conceptualizer

LETSUPP APP
Remote
09.2020 - 10.2021
  • Produced live documentaries for the LetsUpp app, including scripting and shooting.
  • Managed YouTube channel growth and content optimization.
  • Directed video editors to ensure high-quality, on-brand outputs.
  • Analyzed competitors' web content to inform strategy.
  • Created engaging visual concepts to enhance written content.
  • Ensured online content compliance with regulations.
  • Advised on best practices for new website features.

Assistant Programming Head

RED FM
Asansol
10.2018 - 03.2020
  • Managed full station operations for Asansol, maintaining >50% RAM scores.
  • Led RJs, producers, and engineers to deliver brand-aligned programming.
  • Partnered with sales to execute impactful BTL campaigns for clients.
  • Enhanced listener engagement, and brand consistency across content plug-ins
  • Improved customer satisfaction through creative problem-solving.
  • Delivered cost savings by implementing efficient operational solutions.
  • Introduced ideas that boosted team productivity and performance.

Senior Executive Producer

SALT AUDIOS
Chennai
03.2018 - 08.2018
  • Created branded content plans and produced ads for on-air and in-house promotions.
  • Acted as the primary client liaison, delivering on-air and on-ground brand strategies.
  • Led a team of 10 producers and 6 sound engineers to execute campaigns.
  • Improved cross-department collaboration, enhancing project efficiency.
  • Negotiated vendor contracts, securing cost-effective deals.
  • Developed and executed strategic plans to meet organizational goals.

Creative Manager

Aurean Marketing Solutions Pvt Ltd
Kolkata
06.2017 - 01.2018
  • Led multidisciplinary creative teams, delivering high-impact campaigns.
  • Enforced quality standards, ensuring consistent brand output.
  • Drove cross-functional brainstorming, generating innovative concepts.
  • Designed and executed creative strategies aligned with marketing goals.
  • Oversaw production of print, digital, and AV assets.
  • Monitored campaign metrics to optimize performance.

Assistant Manager- Innovations

Next Radio Pvt Ltd
Kolkata
01.2015 - 05.2017
  • Developed monetizable IPs for Radio One programming, boosting multi-market revenue.
  • Created radio shows, podcasts, and ad scripts driving audience engagement.
  • Led programming teams to deliver consistent, high-performing content.
  • Built digital IPs, expanding monetization opportunities.
  • Managed social media to increase digital reach and IP visibility.

Senior Digital Content Producer

Experience Commerce
Mumbai
10.2012 - 10.2014
  • Handled the 2 most important sports clients- Mohun Bagan AC & Ten Sports '
  • Build their website content
  • Wrote blogs and PR posts for Ten Sports
  • Wrote match reviews for Mohun Bagan AC website and SM
  • Wrote match reviews for champions league matches for Ten Sports website and SM
  • Strategized for social media posts

Copywriter

Vishaka Communications Pvt Ltd
New Delhi
10.2010 - 08.2012
  • Developed creative concepts for promotional campaigns based on client objectives and target audience.
  • Researched industry trends and topics to develop content ideas.
  • Managed multiple projects simultaneously under tight deadlines.
  • Created engaging headlines that capture reader attention quickly.
  • Translated complex technical information into concise yet compelling copy.
  • Maintained detailed records of project progress including deadlines met and tasks completed.
  • Composed effective copy for websites, blogs, email campaigns, social media posts, print materials, radio spots and television commercials.

Education

JULIEN DAY SCHOOL- ICSE, ISC

BACHELORS IN MEDIA COMMUNICATION -

WEST BENGAL UNIVERSITY OF TECHNOLOGY

Skills

  • Copywriting
  • Digital Copywriting
  • Project Management
  • Strategic Direction
  • Resource Hiring & Allocation
  • Team Leading
  • Handling Creative budget
  • Cross-Functional Team Collaboration
  • Stakeholder Management
  • Creative Marketing
  • Creative Strategy
  • Brand strategy
  • Concept Development
  • Social Media Strategy
  • Strategic Thinking
  • Revenue Generation
  • Advertising Campaigns
  • AP style
  • Blog post writing
  • Scriptwriting
  • Grammar expertise
  • Proofreading

Accomplishments

  • Worked with world’s biggest cricketing brand- IPL
  • Work with global educational brands like Wharton & Harvard
  • Have always been recognized as an outstanding performer in every organization I worked with.

Languages

English
First Language
Hindi
Proficient (C2)
C2
Bengali
Advanced (C1)
C1

Affiliations

  • Wrote multilingual IPL promos (English, Hindi, Bengali) for Star India, contributing to 35% audience engagement and viewership growth
  • Built brand campaigns for OLISTER Olive Oil, Path Infotech, Tech Mahindra, Mahindra University, Capriani Homes introducing their brands in the market and increasing their market share.

Timeline

Creative Manager

EMERITUS
02.2022 - 03.2025

Lead Communications: Digital

I-PAC
11.2021 - 01.2022

Senior Content Conceptualizer

LETSUPP APP
09.2020 - 10.2021

Assistant Programming Head

RED FM
10.2018 - 03.2020

Senior Executive Producer

SALT AUDIOS
03.2018 - 08.2018

Creative Manager

Aurean Marketing Solutions Pvt Ltd
06.2017 - 01.2018

Assistant Manager- Innovations

Next Radio Pvt Ltd
01.2015 - 05.2017

Senior Digital Content Producer

Experience Commerce
10.2012 - 10.2014

Copywriter

Vishaka Communications Pvt Ltd
10.2010 - 08.2012

JULIEN DAY SCHOOL- ICSE, ISC

BACHELORS IN MEDIA COMMUNICATION -

WEST BENGAL UNIVERSITY OF TECHNOLOGY

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