Results-driven digital marketing specialist with extensive experience across Google Ads, Facebook Ads, Bing Ads, and Local Service Ads. Highly team-oriented, dedicated, and focused on delivering high-impact campaigns that align with business goals. Skilled in full-funnel advertising strategies, landing page optimization, marketing automation, and performance reporting. Proficient in utilizing Google Ads scripts and APIs to streamline processes, enhance campaign efficiency, and support data-driven decision-making. Known for translating insights into strategies that drive meaningful growth.
Hi, I’m
Mrinal Nanjappa
Summary
Overview
4
years of professional experience
1
Certification
Work History
Kickcharge Creative
Pay Per Click Marketing
06.2023 - Current
Job overview
- Managed and optimized $200,000+ in monthly ad spend across 25+ clients on Google Ads, Local Service Ads, Facebook Ads, and Bing Ads
- Consistently delivered a minimum 6:1 return on ad spend (ROAS) across all accounts
- Developed and optimized high-converting landing pages to support campaign goals
- Implemented marketing automation workflows to streamline lead capture and follow-up
- Created performance reports using Google Ads API, automated dashboards, and custom AP scripts
- Leveraged Google Ads scripts to automate bidding, perform daily optimizations, alerting, and performance monitoring
- Provided strategic insights and campaign recommendations based on in-depth analytics
- Conducted A/B testing on ad creatives, headlines, and landing pages to improve CTR and conversion rates
- Audited and restructured underperforming campaigns to boost efficiency and reduce wasted ad spend
- Built negative keyword strategies to improve quality score and reduce CPC
- Collaborated directly with clients to align paid media strategies with business goals and seasonal trends
- Integrated CRM systems (Call Rail, Agency Analytics.) with ad platforms to enhance lead tracking and attribution
- Stayed up to date with platform changes and algorithm updates to maintain competitive performance
Google Ads Campaign For Pondypowersets
Online Marketing Manager
01.2023 - 05.2023
Job overview
- Made a Google search ads campaign for an engineering company which offers engineering services and products.
- Generated orders leading upto 66 ROAS
Soulesilk
Marketing Manager, Website Development
01.2023 - 05.2023
Job overview
- Website Development and Ads Campaign, Designed a website for a clothing company - Soulesilk using Shopify.
- Made a facebook ads campaign for Soulesilk.
Fekki Clothing
Website Developer And Online Marketing
10.2022 - 02.2023
Job overview
- Designed a website for a clothing and accessories site using shopify
- Ran campaigns using google search ads and facebook ads.
- Generated 6 ROAS on google ads and 3 ROAS on facebook ads.
Arijayaprakash Clothing
Website Developer And Online Marketing
08.2022 - 02.2023
Job overview
- Designed a website for a clothing and accessories site using wordpress and woo commerce.
- Ran campaigns on google search ads and facebook ads.
- Generated 5 ROAS on facebook ads and 6 ROAS on google ads.
LoFoods!
Intern
01.2021 - 04.2021
Job overview
Online catalogue editor and inventory management.
Autogenix, Techanalogy
Intern
06.2021 - 07.2021
Job overview
- Designing Of Solar Panels
- Development Of Solar Panels
- Workshop On SolidWorks
Education
SRM Institute Of Science And Technology
B.Tech from Engineering
05.2023
University Overview
8.20
Riverside Public School
12th ISC
05.2017
University Overview
73%, Physics Chemistry, Computer Science, Mathematics, English Biology.
Riverside Public School
10th ICSE
04.2019
University Overview
72%, Physics Chemistry, Computer Science, Mathematics
Riverside Public SchoolKotagiri
2019
University Overview
- Recipient of Best Quizzer, 2019
SRMIST
B.Tech
2023
University Overview
Design And Development Of 6 DOF Robot And Computer Vision For Barcode Validation
SRM IST
B.Tech
2022
University Overview
Traffic Light Recognition using High-Definition Map Features - Autonomous Vehicles.
Skills
- Performance Marketing
- Google ADS
- Landing Page Design and Optimization
- Full Funnel Advertisement
- Google Analytics
- Google AP Scripts
- Google API
- Wordpress and Shopify Website Design
- Automation And Reporting
- Conversion Rate Optimization
- Marketing Automation
- Pay-Per-Click Advertising
- Marketing and Advertising
Certification
Google Ads Search Certification - 2025
Google Ads Display Certification - 2025
Google Analytics Certification - 2023
Google Ads Certification - Udemy 2023
Machine Leaning - Coursera 2022
Tech Analogy Internship Certification - 2021
Solidworks - 2021
Languages
English
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Tamil
Elementary (A2)
Timeline
Pay Per Click Marketing
Kickcharge Creative
06.2023 - Current
Online Marketing Manager
Google Ads Campaign For Pondypowersets
01.2023 - 05.2023
Marketing Manager, Website Development
Soulesilk
01.2023 - 05.2023
Website Developer And Online Marketing
Fekki Clothing
10.2022 - 02.2023
Website Developer And Online Marketing
Arijayaprakash Clothing
08.2022 - 02.2023
Intern
Autogenix, Techanalogy
06.2021 - 07.2021
Intern
LoFoods!
01.2021 - 04.2021
SRM Institute Of Science And Technology
B.Tech from Engineering
Riverside Public School
12th ISC
Riverside Public School
10th ICSE
Riverside Public School
SRMIST
B.Tech
SRM IST
B.Tech
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