MRINAL PARTH
New Delhi
Summary
- Business Leader with 13+ years of experience driving high-impact marketing and branding engagements for top clients.
- 2 years of Freelancing Experience, specializing in creative strategy, media planning, and campaign execution across various platforms.
- Currently managing global online campaigns for international healthcare clients from Sweden, Britain, and the UK.
- Expertise in Traditional & Digital Media, adept at exploring new mediums to achieve brand awareness objectives.
- Delivered brand growth and provided Creative Consultancy across industries like Health, FMCG, Lifestyle, Education, and Automobile.
- Skilled in setting strategic goals, decision-making, and developing innovative solutions for customer-centric experiences.
- Proven track record of building strong relationships with media agencies and technical teams to drive visibility and traffic through social media and digital marketing.
- Experienced in leading high-performance teams and managing multiple stakeholders towards common goals.
Overview
17
17
years of professional experience
1
1
Certification
Work History
CEO
Dhigyaan Technologies Pvt. Ltd.
Delhi
10.2023 - Current
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Communicated business performance, forecasts and strategies to investors and shareholders.
Corporate Trainer
Koenig Solution PVT. LTD.
01.2023 - 10.2023
- Delivered dynamic presentations to diverse audiences, fostering a culture of continuous learning and professional growth.
- Designed engaging course materials for various learning styles, resulting in increased employee retention and job satisfaction.
- Facilitated workshops on leadership development, conflict resolution, and teamwork, cultivating a positive work environment.
- Collaborated with management to identify skill gaps and create targeted training solutions that improved overall performance.
- Developed and executed performance management programs to increase employee engagement and productivity.
CEO
E2E Technologies Pvt Ltd.
Delhi
03.2022 - 01.2023
- Achieved company growth by implementing strategic plans and streamlining operations.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Expanded market share through successful acquisitions and mergers.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Devised and presented business plans and forecasts to board of directors.
GM- Marketing & Communication
Tutoroot ED-tech; Athena Global Tech.
Hyderabad
12.2021 - 02.2022
- Created and implemented plans to increase market share and finalized CXO's approval on all marketing collateral, products, and promotions
- Commissioned and conducted market research; oversaw data analysis and prospect evaluation
- Collaborated with cross-functional teams -Creative, IT, Production, Product Marketing and Legal - to achieve effective promotional campaigns (SMO & SEM)
- Engaged in targeted customer engagement activities (ATL, BTL & TTL)
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
Media Consultant
Kalkine Media Consultancy
Noida
09.2020 - 05.2021
- Directed all Media Management activities across multiple online & offline media platforms (websites, social networks, television, print and radio) for reputed international & national clients across geographies (UK, Sweden & Britain) (a/b testing)
- Involved in Media planning, implementation, media buying, advertisement, digital content, application videos
- Supported large scale projects for assigned units based on relevant stock market research while conducting quantitative and qualitative research w.r.t TSX/ASX/LSE standards for international business
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Managed PR activities for launch of products with key focus on achieving high coverage in the national media; securing media placement in print and online publications by single-handed collaboration with all assigned resources
- Co-coordinated marketing, sales, planning and promotional campaigns
- Analysis of reports for major metrics, goal tracking, revenue tracking and success of all paid media marketing initiatives
Marketing & Business Consultant
Independent
02.2019 - 08.2020
- Provided strategic consultancy services in the areas of long-term business expansion & continuity planning to the clients from industries like Plastics, Healthcare & Education in close coordination with the top-notch professionals (Directors, C Level Executives & Marketing Managers)
- Conducted market research on industries, products, markets, demographics, trends, sales history & competitors
- Competitive analysis with key focus on details of competitor offerings including specifications, market share, pricing and promotional material.
- Developed business strategies by conducting comprehensive market research and competitor analysis.
- Increased client satisfaction by implementing tailored solutions for their unique business needs.
Brand Manager
Forever Books Pvt. Ltd.
Delhi
02.2018 - 02.2019
- Steered overall Market Expansion Operations including integrated marketing, market research, branding & communication strategy
- Rolled-out product marketing & communication strategies, campaigns, fairs, seminar & CRM initiatives to ensure high brand recall and product engagement by end-users across the globe
- Researched market trends to identify customer needs and preferences for strategic planning.
- Implemented knowledge acquired tools through continuous market research and study of market trends, competitor activities & data crunching in the relevant field for various retail and corporate clients
- Developed corporate communications programs to promote key messages and create positive perception & awareness
- Planned, executed & monitored Digital Marketing (SMO, SMM, SEO & SEM) & Direct Marketing (ATL, BTL & TTL) activities in national & international markets (Middle East, Africa & South Asian Countries)
- Managed projects (blogs, demos, videos, whitepapers, brochures and tutorials) w.r.t media; launched promotional campaigns on social networks with Influencer & Affiliate Marketing (a/b testing)
- Worked with internal and external parties (vendors/agencies) on marketing / sales promotion campaigns and development & localization of marketing collateral
- Supported development & launch of various products; prepared roadmap for Product Enhancements based on competitor moves, market & competitive analysis
- Oversaw analytics reporting process for digital marketing websites and developing scalable reporting solutions and sustainable support framework for the global organization
- Led & completed innovative projects like Swa-Adhyayan, an Online Multiple Intelligences Digital Platform for streamlining education made with algorithms of multiple intelligences; assessed & mitigated potential project risks to ensure minimal effect on the deliverables / desired outcomes
- Worked closely with client support and legal teams to develop SLAs and deliverables for ongoing projects
- Directed a team of writers, illustrators, and data analysts, for content management system & integrating campaigns
- Directed end-to-end project lifecycle activities such as scoping, estimation, planning, controlling, tracking and delivery management, within pre-set budgets and deadlines for new product launches at offline and online platforms
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
Management Trainee / Intern - Marketing Research
Corporation Bank
Delhi
03.2017 - 07.2017
- Contributed to sales growth by supporting marketing campaigns, lead generation activities, and client presentations.
- Facilitated efficient inventory management through regular stock audits, order placements, and vendor negotiations.
- Boosted customer satisfaction levels by actively addressing concerns and providing prompt resolutions.
- Strengthened interpersonal skills through daily interactions with team members, clients, and vendors.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
Marketing Manager
Aplomb Educational & Welfare Society
Delhi
06.2007 - 11.2014
- Administered multiple branches of the institute; closely working with the CEO to execute Franchisee & Brand Management activities
- Conducted numerous inter-college fests, road-shows and mid-size events supporting Digital Marketing Campaigns
- Handled campaigns, online advertising, blogs generating new customer leads to deliver increase in ROI to the business
- Drafted annual estimates of expenditure, maintained budgetary & inventory controls, recommended and implemented cost optimization strategies
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Education
BCA -
Aplomb India, Affiliated to Mahatma Gandhi University
PGPM (Marketing) -
ICFAI Business School
01.2018
Skills
Effective Decision Making
Operational Excellence
Customer Focus
Strategic Visioning
MS Office
Google Analytics
Salesforce
Adobe Analytics(AEM)
Dynamics
Adobe Marketo
Magento
Eloqua
6 - SIGMA
Marketing Research & Brand Management
AEM Architecture
Integrated Insights
Budgets Forecasting
Content Marketing strategy
Project Management
Market / Competitive Intelligence
Market/Business Expansion Strategies
Global Campaign Management
Marketing & Branding Communication
Product Promotional Events
Strategic Media Planning & Execution
Media Relations
Digital Marketing (SEO / SMO)
Database Management
ATL / BTL / TTL Marketing
Agency Mgmt (Creative & Media)
Corporate Communication
Key Account Management
Reporting/Dashboard Management
Certification
- PMP Certification in 2020
- Google Digital Unlocked Certification in 2019
- Life Coaching Certification in 2019
- Six Sigma W/Y/G/B
Languages
Hindi
English
Telugu
Previous Experience
- Corporate Trainer, Koenig Solution PVT. LTD., Delhi, 01/23, 10/23, Conducting Training for Corporate Clients for Microsoft CRM, Identify the learning needs of the Client and Utilize internal and external resources as necessary to achieve goals, Tracks and analyzes learning curriculum effectiveness through various evaluation techniques, including the evaluation of individual performances, Determining training needs of employees and conducting suitable training programs to enhance their operational efficiency leading to increased productivity., Identifying and implementing strategies for building team effectiveness; promoting a spirit of cooperation between team members
- CEO, E2E Technologies Pvt Ltd., Delhi, 03/22, 01/23, Developing high quality business strategies and plans ensuring their alignment with short-term and long-term objectives, Overseeing all operations and business activities to ensure they produce the desired results and are consistent with the overall strategy and mission, Diagnosing and solving technical problems related to Technology implementation, Developing powerful features such as multi-site and multi-channel delivery, personalization/targeting, content aggregation & syndication, multi-lingual support, automated workflow management, social media etc., Work closely with clients, developers, system administrators and BA's to build CQ solutions and Translate business requirements, Making high-quality investing decisions to advance the business and increase profits; Enforce adherence to legal guidelines and in-house policies to maintain the company's legality and business ethics, Building trust relations with key partners and stakeholders and act as a point of contact for important shareholders, Maintaining a deep knowledge of the markets and industry of the company; Analyse problematic situations and occurrences and provide solutions to ensure company survival and growth, Acting as a strategic partner by developing and implementing the company's plans and programs & Analyse the effects of long-term growth initiatives, planning, new strategies, and regulatory actions. Performing accurate analysis of financial trends and budgets to help the BODs' as well as the senior executives will increase credibility and authority., Communicating effectively and establishing credibility throughout the organization and with the Board of Directors as an effective developer of solutions to business challenges., Providing expert financial guidance and advice to others within executive leadership; Improving the planning and budgeting process continually by educating departments and key members of corporate leadership., Working with the finance team to develop a solid cash flow projection and reporting mechanism, which includes setting a minimum cash threshold to meet operating needs., Act as a strategic advisor and consultant offering expert advice on contracts, negotiations, or business deals the corporation may enter., Evaluate the company's financial, operational, and sales and marketing structures to plan for continual improvements and a continual increase in operating efficiencies., Mentor and interact with staff members at all levels to foster growth and encourage development among the senior executive team and all staff members., Maintain synergy between all departments for better growth & learning for the organization.
- GM- Marketing & Communication, Tutoroot ED-tech; Athena Global Tech., Hyderabad, 12/21, 02/22, Created and implemented plans to increase market share and finalised CXO's approval on all marketing collateral, products and promotions, Commissioned and conducted market research; oversaw data analysis and prospect evaluation. Developing pricing and budgeting strategies, Collaborated with cross-functional teams -Creative, IT, Production, Product Marketing and Legal - to achieve effective promotional campaigns (SMO & SEM), Coordinated and managed agency partners to create marketing presentations and plan launches of new products and features, Collaborated with product management and marketing teams to assist with better market outreach and improve product positioning, Developed schedules and maintaining deadlines, while working with various teams (marketing agency, acquisition, product, sales) to test and implement marketing product features, releases and ad copy (paid marketing), Managed talent acquisitions and development programs. Evaluating key investments in equipment, infrastructure, and talent, Engaged in targeted customer engagement activities (ATL, BTL & TTL). Evaluate projects using relevant KPIs and feedback from existing and prospective customers, Reported key results to corporate officers and board of directors & engaging with management in broader organizational strategic planning, Interacted with clients to create end-to-end specifications and solution architecture for content & collaboration solutions.
- Media Consultant, Kalkine Media Consultancy, Noida, 09/20, 05/21, Directed all Media Management activities across multiple online & offline media platforms (websites, social networks, television, print and radio) for reputed international & national clients across geographies (UK, Sweden & Britain) (a/b testing), Involved in Media planning, implementation, media buying, advertisement, digital content, application videos, Started new campaigns, blogs roll-outs, Brand management ideas, market research, agency management and public relation (PR) initiatives., Lead teams of all parallel people through all phases of Development, Lead and Involve in Planning and estimations of projects, Lead all tracks of the project from Frontend, backend, QA and Project Management, Supported large scale projects for assigned units based on relevant stock market research while conducting quantitative and qualitative research w.r.t TSX/ASX/LSE standards for international business, Managed PR activities for launch of products with key focus on achieving high coverage in the national media; securing media placement in print and online publications by single handed collaboration with all assigned resources, Established new streams for long-term revenue growth initiatives; developing strategic alliances/tie-ups with key media agencies and industry players, resulting in deeper market penetration and reach, Co-coordinated marketing, sales, planning and promotional campaigns, Created and published marketing material in line with internal marketing plans, Trained & monitored team members to ensure efficiency in business operations and target deliverables, Analysis of reports for major metrics, goal tracking, revenue tracking and success of all paid media marketing initiatives, Define solution architecture for global customer engagement and global web content management platforms, integrating a full collage of supporting technologies.
- Brand Manager, Forever Books Pvt. Ltd., Delhi, 02/18, 02/19, Steered overall Market Expansion Operations including integrated marketing, market research, branding & communication strategy, Rolled-out product marketing & communication strategies, campaigns, fairs, seminar & CRM initiatives to ensure high brand recall and product engagement by end-users across the globe, Worked on business expansion by devising go-to-market strategies consistently, contributing to improved profitability for the client, Implemented knowledge acquired tools through continuous market research and study of market trends, competitor activities & data crunching in the relevant field for various retail and corporate clients, Developed corporate communications programs to promote key messages and create positive perception & awareness, Planned, executed & monitored Digital Marketing (SMO, SMM, SEO & SEM) & Direct Marketing (ATL, BTL & TTL) activities in national & international markets (Middle East, Africa & South Asian Countries), Managed projects (blogs, demos, videos, whitepapers, brochures and tutorials) w.r.t media; launched promotional campaigns on social networks with Influencer & Affiliate Marketing (a/b testing), Worked with internal and external parties (vendors/agencies) on marketing / sales promotion campaigns and development & localization of marketing collateral, Supported development & launch of various products; prepared roadmap for Product Enhancements based on competitor moves, market & competitive analysis, Oversaw analytics implementation process for digital marketing websites. Ensured business and project needs are translated into proper technical requirements and delivered successfully., Oversaw analytics reporting process for digital marketing websites and developing scalable reporting solutions and sustainable support framework for the global organization, Oversaw all analytics-related documentation and follow compliance guidelines., Led & completed innovative projects like Swa-Adhyayan, an Online Multiple Intelligences Digital Platform for streamlining education made with algorithms of multiple intelligences; assessed & mitigated potential project risks to ensure minimal effect on the deliverables / desired outcomes, Worked closely with client support and legal teams to develop SLAs and deliverables for ongoing projects, Directed a team of writers, illustrators, and data analysts, for content management system & integrating campaigns, Directed end-to-end project lifecycle activities such as scoping, estimation, planning, controlling, tracking and delivery management, within pre-set budgets and deadlines for new product launches at offline and online platforms, Provided inputs and direction to senior developers on the team for design and implementation., Defined implementation processes, quality gates and standards for design and development.
- Marketing Manager, Aplomb Educational & Welfare Society, Delhi, 06/07, 11/14, Administered multiple branches of the institute; closely working with the CEO to execute Franchisee & Brand Management activities, Conducted numerous inter-college fests, road-shows and mid-size events supporting Digital Marketing Campaigns, Handled campaigns, online advertising, blogs generating new customer leads to deliver increase in ROI to the business, Participated in search campaigns that resulted in exponential growth of organic web, Drafted annual estimates of expenditure, maintained budgetary & inventory controls, recommended and implemented cost optimization strategies, Identified suitable locations for establishing new business premises and negotiated reasonable leasing agreements, Overseeing daily operations of the business unit to ensure creation and implementation of Marketing strategies., Coordinating with the development team for key performance goals, functions and direct reports. Providing support to ensure risk management for key functional Managers and Senior Executives in the business, Ensuring the development of tactical programs to render the targeted goal and the overall delivery, with the best in the industry quality offerings
Notableaccomplishments
- Conceptualised the global advertising campaign launch to generate awareness and brand preference for many reputed clients
- Devised social media & digital marketing strategies that built a rational and emotional connect with the target group by actively working on identified social media platform
- Reengineered product specifications that led to cost savings and created product expansion opportunities within existing accounts; e.g., prepared and presented product marketing documents which included key features, reasoning and product advantages
- Constructed the sustainable relationships number of advertisements (Teleadvertisements, online & offline) form all segments/verticals
- Recommended & implemented several brand positioning, launch & awareness campaigns with restricted budgets that helped to gain profits from 100% to 200%
- Cultivated excellent relations with various ad agencies and clients to strengthen the marketing campaigns to increase customer acquisition, penetration & revenue
- Responsible for creation and integration of solution using & Translate complex functional, technical and business requirements into architectural designs using industry best practices and owns the solution blue-print Able to consider both business and technical Audiences.
Consultinginternships
Marketing & Business Consultant, Various clients, 02/19, 08/20, Provided strategic consultancy services in the areas of long-term business expansion & continuity planning to the clients from industries like Plastics, Healthcare & Education in close coordination with the top-notch professionals (Directors, C Level Executives & Marketing Managers), Conducted market research on industries, products, markets, demographics, trends, sales history & competitors, Competitive analysis with key focus on details of competitor offerings including specifications, market share, pricing and promotional material
Personal Information
- Passport Number: T231614
- Date of Birth: 08/04/89
Extracurricular Activities
Won Gold Medal in South Zone Shooting (.9mm) Competition in 2006 Enacted in various play & theatres, made short movies for social messages Worked as Guest Lecturer for various reputed educational institutions entailing extensive Public Speaking
Timeline
CEO
Dhigyaan Technologies Pvt. Ltd.
10.2023 - Current
Corporate Trainer
Koenig Solution PVT. LTD.
01.2023 - 10.2023
CEO
E2E Technologies Pvt Ltd.
03.2022 - 01.2023
GM- Marketing & Communication
Tutoroot ED-tech; Athena Global Tech.
12.2021 - 02.2022
Media Consultant
Kalkine Media Consultancy
09.2020 - 05.2021
Marketing & Business Consultant
Independent
02.2019 - 08.2020
Brand Manager
Forever Books Pvt. Ltd.
02.2018 - 02.2019
Management Trainee / Intern - Marketing Research
Corporation Bank
03.2017 - 07.2017
Marketing Manager
Aplomb Educational & Welfare Society
06.2007 - 11.2014
BCA -
Aplomb India, Affiliated to Mahatma Gandhi University
PGPM (Marketing) -
ICFAI Business School