MRINAL SHANKAR
Overview
4
4
years of professional experience
Work History
Senior Associate
Boston Consulting Group
Chennai
05.2025 - Current
- Drove initiatives to optimize cost per billed FTE by improving fresher absorption, utilization ramp-up, and experience
- Mapped the end-to-end fresher journey (hiring, training, allocation, performance) to identify structural bottlenecks and improvement areas
- Benchmarked best practices through 20+ expert discussions across leading IT services peers to derive actionable levers
- Built a dynamic utilization view for 10,000+ freshers across lifecycle stages to enable targeted productivity interventions
- Designed 8 priority initiatives to strengthen onboarding, productivity ramp-up, retention and engagement
- Aligned execution through 50+ stakeholder workshops, engaging 30+ leaders, and 40+ employees via FGDs to drive adoption
Summer Associate - Intern
Bain & Company
Mumbai
04.2024 - 05.2024
- Identified demand gen. improvements for a major Indian FMCG, driving ₹500 Cr+ growth in 3 yrs
- Analyzed e-comm data for 10+ SKUs, identified price elasticity, proposed strategies to inc. GC by 5 pp
- Analyzed TV spends in 50+ cities, suggested optimal allocation to drive growth, ₹10 Cr+ annual savings
Associate-Analytics & Business Insights
Myntra Designs Pvt Ltd
Bangalore
06.2022 - 05.2023
- Identified pivotal SKUs to fix user drop-off, improved conversion by 2%, sales by ₹700 Cr+
- Devised customer blacklisting logic, identified 3K+ high fake returns, monthly savings of ₹3 Cr+
- Researched past purchase & browse data for 50M+ customers, identified cohorts with cross-sell potential
- Presented cross-sell data, increased penetration by 8%, sales by ₹400 Cr+ for Lingerie & Loungewear
- Analyzed funnel data of 20M+ daily app sessions, improved conversion by 1%, GMV by ₹350 Cr+
Education
MBA -
Indian Institute of Management, Bangalore (IIMB)
Bangalore03-2025
B. Tech - Mechanical Engineering
Indian Institute of Technology, Madras (IITM)
Chennai05-2022
Class XII - ISC
St. Thomas Residential School (STRS)
Trivandrum03-2017
Class X - ICSE
St. Thomas Residential School (STRS)
Trivandrum03-2015
Skills
- Data analysis
- Project management
- Market research
- Business strategy
- Performance optimization
- Stakeholder engagement
Accomplishments
National Finalist, Consulting Consortium, 1/12 of 2K+ teams, framed profitability, cost reduction & pricing strategy - IIMB
Affiliations
Sponsorship Head, VISTA-Int'l. Biz fest, Led 25+ team, negotiated with 15+ sponsors, secured deals worth ₹30L+ - IIMB
Timeline
Senior Associate
Boston Consulting Group
05.2025 - Current
Summer Associate - Intern
Bain & Company
04.2024 - 05.2024
Associate-Analytics & Business Insights
Myntra Designs Pvt Ltd
06.2022 - 05.2023
MBA -
Indian Institute of Management, Bangalore (IIMB)
B. Tech - Mechanical Engineering
Indian Institute of Technology, Madras (IITM)
Class XII - ISC
St. Thomas Residential School (STRS)
Class X - ICSE
St. Thomas Residential School (STRS)