Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Mrinalini Mishra

Mrinalini Mishra

Supervising Producer
Mumbai

Summary


Media professional with over 10+ years of experience in content programming with strong analytic and quantitative skills. Having consistently demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment of India’s biggest media houses. A keen understanding and interest in content with a keen eye for world content across genres and languages with a strategic lens . Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

11
11
years of professional experience
3
3
years of post-secondary education

Work History

Supervising Producer

Viacom18
Mumbai
07.2015 - Current
  • Content planning and strategizing for the channel after identifying key opportunities for the business to increase content impact.
  • Imparting creative input, development, and execution of new launches from concept to completion
  • Meeting and discussing media programming with internal and external stakeholders Tracking projections vs. actual performance of content along with keeping a strong track of competition performance
  • Manage timelines, under pressure and hard negotiations environment to deliver content with highest standards
  • Use data to measure and understand customer behavior and apply/share those insights in content and promotional levers
  • Managed production calendar to meet deadlines and milestones.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Liaised with directors, actors and other creative staff to successfully complete projects.
  • Facilitated communication between production Houses and other internal departments to synchronize work.
  • Collaborated with marketing, Digital and PR teams to achieve successful launch of projects.


Associate Producer

Star India Pvt. Ltd.
Mumbai
06.2012 - 06.2015
  • Managing the deliverable and timelines in a high pressure and fast paced ecosystem with highest standards Liaison with all the internal stakeholders to drive programming and promotional strategies
  • Completed research of key topics and filtered according to story development plan.
  • Adhered to network policies and legal standards.
  • Learned with the first launch of my career and Coordinated with producers and on-air talent to create program content and new ideas.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Stepped in to handle additional tasks and duties during producer's absence.

Education

Bacherlor's of Mass Communication - Mass Communication

Patna Women's College, Patna
04.2009 - 04.2012

Skills

Strong graphic and visual sense

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Accomplishments

- Launched more than 11 shows, from concept to completion.

- Shakti, a transgender empowerment story ruled the ratings chart with being the consistent #1 show on the platform for 2+ yrs.

- Sasural Simar Ka, an iconic show on Indian television broke all rating parameters to rule the viewership chart for over 2+ years

- Helped more than 10+ product integration, enabling them to reach out to more than 2+ Million viewers on a weekly basis

- Designed and executed promotional strategies featuring some of biggest stars of TV and movies such as Shahruk Khan, Salman Khan & Nawazuddin Siddique.

Timeline

Supervising Producer - Viacom18
07.2015 - Current
Associate Producer - Star India Pvt. Ltd.
06.2012 - 06.2015
Patna Women's College - Bacherlor's of Mass Communication, Mass Communication
04.2009 - 04.2012

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Mrinalini MishraSupervising Producer