Mrinmoy Howlader

This was my first step towards my professional career, with this role I gain a lot of knowledge and performed the following -

• Devised content strategy to effectively engage target audiences.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Coordinated with design and media teams to develop high-quality creative assets.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
• Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Created and managed social media campaigns to increase brand engagement.
• Creating engaging communities

My second step which got me into a different level, here I learned about the B2B marketing and how to find unique opportunities.

What I basically did here was -

• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Creating engaging communities
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
• Mentored local personnel on best practices and protocols to maximize productivity.
• Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
• Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
• Created and managed social media campaigns to increase brand engagement.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
• Established a consistent brand identity across all channels, including print, digital, and social media platforms.
• Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Used data analytics to track lead generation campaigns and improve quality.

• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Monitored key business risks and established risk management procedures.
• Oversaw divisional marketing, advertising and new product development.
• Developed and implemented B2B and B2C marketing strategy and overall communication plans to produce long-term partners.
• Spearheaded successful crisis communication plans during unexpected events or challenges faced by the organization.
• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Established targets for social media platforms to reflect business objectives.
• Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Increased consumer retention by reactivating dormant consumers through retention campaigns.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Led product launch campaigns, ensuring timely delivery and strong market presence upon release.

The change in my journey, with my extensive knowledge that I gained through my past roles over the iGaming industry - I reached here.

In my role as an Marketing Manager at OLE777, I specialize in developing and managing affiliate programs based on a cost-per-action (CPA) model. Additionally, I proactively engage with influencers, establishing direct sponsorship offers, and collaboratively working with them to generate brand exposure and revenue. I have been working diligently for the past five months and continue to contribute to the company's growth.

• Scouted new affiliates

• Managed affiliates

• Developed customized and localized affiliate campaigns

• Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic

• Developed and managed a successful affiliate marketing program that increased website traffic

• Collaborated with influencers with increasing website traffic and reach.

• Managed and tracked affiliate payments, ensuring accuracy and timely delivery

Here on the role of Head of Affiliate Department my primary responsibilities were:

• Scouting Affiliate Managers

• Scouting Affiliate

• Managing affiliate.

• Developing and managing a successful affiliate marketing program.

• Participating in specialized events

• Developing and coordinate marketing strategy

• Market research of competitors, refinement of the affiliate program

• Search, discussion and signing of the contracts, as well as integration of the payment systems - launching of the products.

• Developing and managing a successful affiliate marketing program.

• Developed and implemented a rewards program to incentivize top-performing affiliates

• Created comprehensive reports and dashboards to track performance and highlight key insights for senior management.

With my extensive expertise and past experiences, I secured the role of Marketing Manager for Bangladesh, Nepal, and Sri Lanka. This represents a significant step forward in my career, and upon starting on this position, I embarked on a journey of achievements that exceeded expectations:

In short - Established the brand over Bangladesh within 2 quaters!