English
Mrinmoy Upadhaya
Senior Marketing Executive
Pune
Summary
Experienced Marketer with 8+ years of expertise across diverse marketing functions. Proven go-to-market strategist, consistently exceeding revenue goals. Known for innovative thinking, meeting tight timelines, and fostering team growth through knowledge distribution. Specialized in Analyst Relations, driving successful RFI processes and maintaining strong industry ties. A dedicated professional with a passion for learning and collaborative success. Networking enthusiast with a knack for building key accounts. Ready to contribute dynamic marketing leadership to drive business success.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
Analyst Relationship - Sr. Executive
Zensar Technologies
08.2023 - 01.2024
- Overall, managing the entire Analyst relations function.
- Maintaining good relations with analysts across different Analyst firms (ISG, Avasant, HFS, Everest group, Gartner etc.) to position our organization.
- Worked and filled in Multiple RFI’s (Request for information) for different surveys with the help of industry and service line leaders.
- Coordinate and schedule meetings with relevant teams to ensure timely completion of all analyst studies, research, and promotional activities.
- Anchoring all the briefings for RFI presentations/ briefings, showcasing organizations capabilities.
- Extensive market research for latest trends in the technology Industry.
- Archiving and maintaining case studies and past RFI’s and any other supporting documents.
- Collected customer reference and reviews as per requirement, ensuring that marketing material received from analyst firms are duly shared with the relevant teams.
- Got needed citation approvals from analyst firms as needed.
- Manage vendor relationships, support with contracts negotiation, contract signing, and ensure service delivery.
- Handle ad-hoc AR market research requests, AR events, webinars, and other communications related to internal and external audience
- Support regular analyst engagements via briefings and inquiries.
- Helped receiving multiple recognitions and higher positions from analyst firms like Avasant, Everest, and ISG surveys in multiple domains.
Sr. Marketing Executive
Zensar Technologies
01.2020 - 07.2023
- Marketing Business Partner Hi-Tech and Manufacturing
- Supported in Go to market strategy for industry vertical
- Created multiple marketing messaging specific to Hi-Tech and Manufacturing Vertical
- Support in creating and promoted case studies (32) e-book
- Created series of Thought leadership videos and promoted them across different platforms
- Supported in creating Hi-Tech and Manufacturing Newsletter and publishing them with the help of internal communication.
- Created and managed a LinkedIn Page specific to Hi-Tech and Manufacturing.
- Scripted and promoted social media posts on weekly basis
- Supported in running account-based marketing for focused accounts
- Ran multiple campaigns (Drip and nurture) specific to USA
- Worked on Guidewire event and increased attendees.
- Ran specific campaigns around SAP, Automation Anywhere and Adobe
- Pipeline Management
- Lead and managed multiple vendors for securing leads for the sales leaders.
Marketing Executive: Online Retail And E Commerce
Cybage Software
01.2017 - 12.2019
- Services - IT/Digital solutions/E Commerce platforms (Online Retail)
- Specific Campaign focusing on ecommerce platforms (Magento/Hybris)
- Nature of Customers dealt with - CXO's, CTO's and other technical decision makers
- Developed new business opportunities by effectively communicating offerings and services to leading international corporations
- Conducted cold calls to prospect external lead sources and advance sales process
- Maintaining key accounts and pipeline management
- NRF 2018 and 2019 - The largest retail conference, held in USA
Business Development Executive
TMR
03.2016 - 04.2017
- Global Business Development.
- Responsible for heading up their expansion in new markets as well as continued expansion among existing clients.
- Working closely with the research experts to meet the client’s requirements.
- Client Negotiations.
- Retaining Old Clients and Building New ones
Exhaustive Interaction with Business Heads (CXO’s, VP's, DIRECTOR's etc.). - Develop and maintain Key Accounts.
- Pipeline Management.
- Lead Management
- Responsible for Sales across Americas
- Maintaining Client Relations for Up-Sale and Cross-Sale
- Handling ICT and F&B (Food and Beverages)
Sales Officer
Nestle India
01.2015 - 12.2016
- Vendor management
- Business Acquisition as well as Customer Retention
- Promotions and branding activities
- Handling distribution centers
- Exploring Regional Opportunities
- Recalling Plus Re-launch of Maggie
Education
MBA - Marketing
ISBM
Pune, Maharashtra 01.2013 - 05.2015
Bachelor's In Business Management In International Business Bbm -
Ness Wadia College of Commerce
Pune 01.2010 - 05.2013
Skills
Marketing
Certification
Animation Specialization In Vfx, 01/2011, 12/2012
Languages
Hindi
Bengali
Marathi
Assamese
French
Interests
Football
Sports
Thought Leadership
Travelling
Software
Salesforce
ZoomInfo
Hubspot
SurveyMonkey
Gartner’s CEB Challenger™
Timeline
Analyst Relationship - Sr. Executive
Zensar Technologies
08.2023 - 01.2024
Sr. Marketing Executive
Zensar Technologies
01.2020 - 07.2023
Marketing Executive: Online Retail And E Commerce
Cybage Software
01.2017 - 12.2019
Business Development Executive
TMR
03.2016 - 04.2017
Sales Officer
Nestle India
01.2015 - 12.2016
MBA - Marketing
ISBM
01.2013 - 05.2015
Bachelor's In Business Management In International Business Bbm -
Ness Wadia College of Commerce
01.2010 - 05.2013
Animation Specialization In Vfx, 01/2011, 12/2012
Similar Profiles
Kyle PorterKyle Porter
Service Delivery Manager at Zensar TechnologiesService Delivery Manager at Zensar Technologies
Shivani ManeShivani Mane
Software Engineer(Developer) at Zensar TechnologiesSoftware Engineer(Developer) at Zensar Technologies
Mohan Kumar AretiMohan Kumar Areti
Software Engineer at Zensar TechnologiesSoftware Engineer at Zensar Technologies