Mritunjoy Bose
New Delhi
Summary
With over 19 years of experience in marketing, strategy, and advertising, I possess valuable expertise in brand management, new product development, strategy implementation, channel management, trade marketing, and brand activation. Throughout my career, I have established strong business relationships with prospective leads and utilized my extensive product knowledge to identify market needs and offer appropriate solutions. I have worked in multiple major business centers across the country and am currently located in New Delhi, India.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Joint General Manager - Marketing
Radico Khaitan Ltd
07.2024 - Current
- Responsible for Growth and Management of Power Brands - Rampur Single Malt Series, Royal Ranthambore Whisky, Spirit of Victory Series, After Dark Whisky, Old Admiral Brandy, Whytehall Brandy and New Product Developments
- Lead cross-functional teams to develop and implement 360-degree brand marketing campaigns that drive market share and customer loyalty.
- Conduct in-depth market research and analysis to identify emerging trends and customer preferences, shaping brand strategies accordingly.
- Establish and maintain relationships with key stakeholders and market influencers to enhance brand visibility and impact.
- Oversee the execution of promotional activities and events to strengthen brand presence and engage target audiences directly.
- Utilize data analytics tools to monitor brand performance metrics and adjust strategies for optimal results.
- Analyze competitive market trends to refine brand positioning and execute tactical adjustments that enhance market presence and profitability.
- Drive consumer engagement through innovative marketing initiatives, leveraging digital platforms and traditional media to maximize brand reach.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Formulated policies and procedures to streamline operations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Senior Brand Manager
Allied Blenders & Distillers Pvt Ltd
06.2017 - 07.2024
- Develop Market Winning Strategies using Marketing Analytics for Mass and Premium Segments of IMFL
- Budgeting, Planning, and Driving Execution Excellence leading to absolute volume and profitability for the organization
- Plan New Brand Launch working on International Launches and Brands and manage existing Regional portfolio of brands
- Responsible to maintain Brand P&Ls, annual budgeting and Calendar Plan
- Working in tandem with Advertisement and Media agency on Creative Development to Content Creations
- Activation and Innovation for Market Impact - Impact based targeting
- Work in tandem with State Sales teams for effective execution of marketing plans and also work on Need based Solution for the team
- Channel Management - Key Syndicate Plan and look for avenues of MS growth
- Work closely with Sales team for Market Segmentation and develop market penetration plans accordingly
Zonal Marketing Manager - East India
Jubilant Agri & Consumer Products Ltd.
12.2015 - 05.2017
- Working in tandem with National Team & responsible for P&L and Brand Health of the region
- Create Regional Market Penetration Plans to activate the touch points both from retail & Customer point of view
- Coordinate with Regional Sales Team to identify the possible gaps in Market, and create a Strong Go-ToMarket Approach
- Executing plans which are in sync with National Plans, and if required add on the regional flavor to create a better customer experience
- Managing & helping the Regional Team to work on modules of increase in market share and optimizing the trade marketing budgets
- Leading Area Development Team to work on a strong Pull-Strategy among the Influencers base (who are our customers), and increase Channels Of Activations
Market Development Manager - West Bengal and NESA
Carlsberg India Pvt. Ltd.
02.2011 - 11.2015
- Formulate and Operate Regional Activations & Executions in sync to the regional plans
- Coordinate with Regional State Heads to understand the possible areas of Growth Drivers both from brand & trade point of view, and create Experiences of Fast Growth Drivers
- Special focus on HORECA's since On Trade accounts to 60% of premium category in business
- Ensure a strong visibility Technique - either by Installing or creating an experience
- Work along with National Team in all possible area of exposure - OOH, Digital, Retail & Institutional
- Responsible for asset management - Visi-cooler planning & installation, mapping & management across the region
- Vendor management, purchase order generation
Brand Activation Manager
Wizcraft International Entertainment Pvt Ltd.
02.2008 - 01.2011
- Offering solutions to corporate and ensuring effective business relations for continuous and renewing business
- Business Development and sponsorship deal
- Live telecasted shows / Deferred live / Non - televised events
- Handling Key accounts and providing End-to-End solutions to them as per the Key Accounts Needs
- Business Development - Responsible and accountable for Annual sales for the team through
- Client Servicing / Operations
Business Development - Asst. Manager
Mudra Marketing Services
05.2006 - 01.2008
- Offering Below The Line (BTL) solutions to corporate and ensuring effective business relations for continuous and renewing business
- Handling Key accounts viz
- Motorola, Pepsi
- Successfully managed a 5 member team with business turnover worth 2.7 Crores and Gross Profit of 1.10 Crores
- Client Servicing / Business Development
- Types of projects handled - Retail activation, School promotion, Roadshows, In-shop promotion, Merchandising, Loyalty programme, Mystery Consumer Activation, Trade marketing, Airport activation
Business Development Executive
India Benchmarking Centre (A Div. Of NIIT)
05.2005 - 05.2006
- Worked on to create the brand - Institute Of Quality Ltd
- Developing business for IBC (India Benchmarking Center), a division of NIIT and promoting the concept of Best Practices, benchmarking & six - sigma, as applied to varied businesses for improving business processes
Education
Advance Programme in Strategy for Leaders - Strategy Management (Management Development Programme)
Indian Institute Of Management
08.2020 - 08.2021
MBA & PG Programme - Planning & Entrepreneur: Marketing
The Indian Institute Of Planning & Management
05.2003 - 05.2005
Bachelor of Science - Economics Honours With Statistics
University Of Kolkata
AISSCE - Science
Kendriya Vidyalaya
01.1998 - 01.1999
Skills
Team Development
Personal Information
- Passport Expiry Date: 02/2029
- Marital Status: Married
Timeline
Joint General Manager - Marketing
Radico Khaitan Ltd
07.2024 - Current
Advance Programme in Strategy for Leaders - Strategy Management (Management Development Programme)
Indian Institute Of Management
08.2020 - 08.2021
Senior Brand Manager
Allied Blenders & Distillers Pvt Ltd
06.2017 - 07.2024
Zonal Marketing Manager - East India
Jubilant Agri & Consumer Products Ltd.
12.2015 - 05.2017
Market Development Manager - West Bengal and NESA
Carlsberg India Pvt. Ltd.
02.2011 - 11.2015
Brand Activation Manager
Wizcraft International Entertainment Pvt Ltd.
02.2008 - 01.2011
Business Development - Asst. Manager
Mudra Marketing Services
05.2006 - 01.2008
Business Development Executive
India Benchmarking Centre (A Div. Of NIIT)
05.2005 - 05.2006
MBA & PG Programme - Planning & Entrepreneur: Marketing
The Indian Institute Of Planning & Management
05.2003 - 05.2005
AISSCE - Science
Kendriya Vidyalaya
01.1998 - 01.1999
Bachelor of Science - Economics Honours With Statistics
University Of Kolkata
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