MRITYUNJOY MUKHERJEE

• Developing and refining the brand story and communication strategy.
• Transforming diverse art forms into wearable designs that embody the brand’s identity.
• Collaborating with a web development agency to build a website and digital sales platform, ensuring the brand essence is preserved.
• Working on digital advertising and social media promotion plans with the agency to achieve the most effective results.
• Collaborating closely with the sales team to regularly update merchandise based on market demand.
• Creating visual merchandising for stores and planning stock accordingly.
• Leading the forecasting of collections for upcoming seasons, driving innovation within the team.
• Identifying the unique selling points (USPs) of collections and sharing them with the sales team to boost revenue.
• Making product lines and designs more informative to build customer trust in the brand.
• Overseeing fashion and campaign shoots to maintain brand consistency and visibility.
• Developing new and unique ideas for forecasting, shoots, and brand placement to establish Cult91 as a market leader.

• Orchestrating public relations activities and brand placement, playing a pivotal role in securing valuable partnerships and exhibiting the brand in diverse exhibitions and stores, establishing a strong brand presence.
• Actively engaging in devising and executing both digital and offline sales strategies, driving remarkable business growth and significantly boosting company revenue.
• Innovating and meticulously crafting cutting-edge designs tailored to meet client demands and feedback, fostering excellent client relationships, and effectively communicating design specifications to the design team.
• Strategically planning and executing content and creative strategies for digital media promotion, collaborating with various channels and activities to generate substantial revenue and enhance brand visibility.
• Designing and overseeing the production of high-end garments for esteemed clients and buyers, showcasing unrivaled attention to detail and expertise in embroidery, printing, and swatch development.
• Demonstrating exceptional negotiation skills in sourcing raw materials, including trims and fabrics, ensuring competitive prices and timely delivery, and optimizing procurement processes.
• Maintaining comprehensive quality assurance files, diligently documenting all garment details for the production department, and ensuring the delivery of impeccable and high-quality products.

Accomplishments:

• Generated an impressive annual turnover of 5 crores for Bovee, demonstrating exceptional business acumen and strategic planning skills.
• Orchestrated the successful launch of the brand's design division, contributing to a remarkable revenue of 3.40 crore through innovative design concepts and astute market planning within a span of three years.
• Spearheaded over 100 impactful campaigns and shoots, showcasing exceptional leadership and creative direction abilities.
• Led the entire design and production process, ensuring flawless shoot looks and formats while managing a diverse team of over 40 professionals across multiple departments.

• Leveraged extensive industry knowledge and kept a finger on the pulse of regional trends to create innovative messaging and design concepts, translating them into tangible outcomes.
• Collaborated closely with clients to understand their brand image and marketing style, tailoring design solutions to align with their vision and objectives.
• Reviewed project requirements meticulously, meticulously planning workflows and evaluating client time and budget constraints to optimize project execution.
• Applied a masterful understanding of color theory and composition, skillfully bringing clients' visions to life with striking visuals and captivating design executions.

Accomplishments:

• Spearheaded the growth of Roopkatha, achieving an exceptional yearly turnover of 3 crore, with design revenue accounting for an impressive 1.3 crore.
• Successfully managed and executed over 50 impactful campaigns, delivering outstanding results and exceeding client expectations.
• Developed design deliverables that not only elevated and differentiated brands but also aligned seamlessly with brand strategy, ensuring a powerful and consistent brand presence.
• Secured concept approvals by presenting compelling rough drafts to both management and clients, effectively conveying the vision and value of the designs.

• Crafted captivating seasonal styles that anticipated and embraced upcoming trends and incorporated popular color palettes, elevating the brand's aesthetic, and keeping it at the forefront of fashion.
• Negotiated with vendors, securing ideal product distribution channels and pricing, optimizing profitability and market reach.
• Illustrated a collection of artistic and visionary designs, each bursting with freshness and creativity, presenting a diverse range of options for thoughtful consideration and evaluation.

Accomplishments:

• Engineered a ground-breaking transformation for Aadol, propelling its yearly turnover to surpass an impressive 1 crore through a meticulously designed blend of exceptional design and strategic road-mapping.
• Kept a keen eye on market trends and conducted extensive research to pioneer innovative product offerings that captivated and delighted consumers.
• Masterfully communicated design revisions and enhancements to the members of the fashion design team, ensuring a seamless and cohesive execution of the creative vision.
• Orchestrated and flawlessly coordinated the design process for multiple brands, from the initial concept sketches all the way through to the final adoption, ensuring every detail aligned with the brand's essence and goals.

• Pioneered groundbreaking product offerings for consumers by staying attuned to market trends and conducting thorough research. Communicated design revisions to the fashion design team, ensuring seamless collaboration and alignment.
• Orchestrated the end-to-end design process for multiple brands, from initial concept sketches to final adoption, showcasing exceptional project management skills.
• Crafted seasonal styles that captured upcoming trends and incorporated popular color palettes, demonstrating a keen eye for aesthetics and a deep understanding of consumer preferences.
• Skillfully negotiated with vendors to secure optimal product distribution channels and pricing, driving profitability and market reach. Illustrated imaginative and innovative designs, infusing artistry, and freshness into each concept for consideration.