Mr. Rajesh D. Chougale
Senior Paid Media Executive
Pune
Summary
A results‑driven performance marketer with hands-on experience managing high‑budget campaigns, scaling paid media across multiple platforms, and driving measurable business growth. Over the past 4+ years, I’ve worked closely with brands across B2B, B2C, healthcare, technology, and real estate—helping them strengthen their digital presence, improve lead quality, and achieve strong ROAS.
Proven track record of managing multi-industry accounts, optimizing performance, and building strong, long-term client relationships. Adept at coordinating with cross-functional teams to execute campaigns across SEO, SEM, social media, and analytics. Experienced with Google Analytics, SEMRush, Screaming Frog, and CRM platforms.
Overview
5
5
years of professional experience
6
6
Certifications
1
1
Language
Work History
Senior Paid Media Execuitve
Amura Marketing Technologies Pvt. Ltd
11.2024 - Current
- Managed 40+ projects across B2B, B2C, healthcare, real estate, and D2C sectors, handling a cumulative ad spend of ₹50+ crore across Google, Meta, Bing, Taboola, and Apple Search Ads.
- Delivered 6–7 ROAS for major brands including Metropolis, Symphony, and multiple real estate clients by optimizing multi‑channel performance funnels.
- For B2B clients such as Gopani Filters, Magicrete, FarmERP, Aara Energy, managed ₹10–12 lakh monthly budgets, generating ₹12–15 crore in revenue through high‑intent lead strategies and optimized sales funnels.
- Led paid media for diverse real estate projects, improving lead efficiency, reducing CPL, and increasing site‑visit conversions.
- Executed full‑stack tracking setups using GTM + GA4, including event mapping, enhanced conversions, API integrations, and attribution refinement.
- Implemented CRM setups with automation workflows and lead‑nurturing sequences to boost qualification and sales readiness.
- Coordinated with creative, content, and technical teams to implement performance-driven improvements across funnels.
- Communicated with clients daily, gathered requirements, presented insights, and ensured timely execution by the campaign team.
- Consistently optimized performance through A/B testing, creative refresh cycles, and bid strategy refinement.
Senior Digital Marketing Executive (Team Lead/CRO)
Magicworks IT Solutions PVT. LTD
07.2023 - 09.2024
- Achieved measurable results by translating client objectives into actionable plans, implementing effective strategies, and exceeding expectations.
- Fostered collaboration with internal team and client; responsible for communicating strategies to both clients and internal teams, ensuring alignment and seamless execution.
- Managed execution of marketing strategies by the digital marketing team, driving efforts to meet and exceed client objectives while cultivating a collaborative team environment.
- Conducted performance-driven environment, consistently achieving set targets and goals.
- Conducted data analysis and making data-driven decisions for ; analyze weekly reports to identify leading or lagging indicators and preparing customer reports and internal team performance reports.
- Lead content marketing and creation initiatives with a deep understanding of design fundamentals, aesthetics, and current market trends.
- Expertise in digital marketing, including SEO, SEM, Social media, and Email marketing, with a proven track record of delivering measurable results.
- Successfully managed and optimized a total ad spend of over ₹12 crore on Google Ads and ₹2.5 crore on Meta Ads, driving significant growth and ROI for diverse clients.
- Key Skills and Expertise: Customer Relationship Management, Marketing Strategy & Implementation, Digital Marketing (SEO, SEM, Social Media, Email), Content Marketing & Creation, Project Management & Team Leadership, Collaboration & Communication, Data-driven Approach & Analytic, Industry Knowledge & Trend Analysis.
Digital Marketing Executive
Magicworks IT Solutions PVT. LTD
02.2022 - 07.2023
- Developed and implemented successful digital marketing strategies for over 9 clients across diverse industries, including SaaS, education, financial services, e-commerce.
- Achieved quantifiable results, including increased organic traffic, lead generation, brand awareness, and sales pipeline performance.
- Utilized a data-driven approach, analyzing performance metrics and providing actionable insights for continuous improvement.
- Fostered strong relationships with clients, collaborating effectively to achieve their marketing goals.
- Key Skills and Expertise: Digital Marketing Strategy & Implementation, SEO & SEM (PPC), Social Media Marketing & Management, Content Marketing & Creation, Email Marketing & Automation, Analytics & Reporting, Project Management & Client Communication, Collaboration & Teamwork.
PRISTINE EQUIPMENTS PVT. LTD
01.2021 - 11.2021
- As a part of the Marketing Team at Pristine Equipment's PVT.LTD conducted in-depth website analysis, supported digital analytics and provided monthly progress reports for driving data-driven insights and improvements.
- Developed and managed creative campaigns, social media content and blog posts, while assisting in paid search campaign management and digital dashboard updates.
Education
Bachelor - Mechanical Engineering
Savitribai Phule University
Pune01.2020
Diploma - Mechanical Engineering
State Board Karnataka
01.2014
Skills
Client Servicing: Client Relationship Management, Strategic Planning, Issue Resolution, Account Management, Cross-functional Coordination
Digital Marketing: SEO, SEM, PPC, Social Media, Email Marketing
Tools: Google Analytics, SEMRush, Odoo CRM, Mailchimp, Google Ads, LinkedIn, Bing, Apple Search Ads, Zoho One, Screaming Frog, Kylas & Sales Force
Data Analysis: Google Data Studio, MS Excel
Project Management: Cross-functional Team Leadership, Project Execution, Scrum
Reporting & Optimization: KPI Tracking, Campaign Optimization, ROI Improvement
Certification
Complete Advanced Digital Marketing Course from LIPS INDIA Institute Pune, 2021.
Timeline
Senior Paid Media Execuitve
Amura Marketing Technologies Pvt. Ltd
11.2024 - Current
Senior Digital Marketing Executive (Team Lead/CRO)
Magicworks IT Solutions PVT. LTD
07.2023 - 09.2024
Google Digital Academy – Google Ads Measurement Certification
06-2022
Google Digital Academy – Google Ads Display Certification
05-2022
Google Digital Academy – Get Started with Google AdMob
04-2022
Google Digital Academy – Google Analytics Individual Certification
03-2022
Google Digital Garage – Fundamentals of Digital Marketing
02-2022
Digital Marketing Executive
Magicworks IT Solutions PVT. LTD
02.2022 - 07.2023
Complete Advanced Digital Marketing Course from LIPS INDIA Institute Pune, 2021.
11-2021
PRISTINE EQUIPMENTS PVT. LTD
01.2021 - 11.2021
Diploma - Mechanical Engineering
State Board Karnataka
Bachelor - Mechanical Engineering
Savitribai Phule University
DECLARATION
I do hereby declare that the particulars of the information and facts stated herein above are true, correct, and complete to the best of knowledge and belief.
Place: Pune
Date: 2025-12-11