Mrudula Dhotre
Content Writer And Marketer
Nashik
Summary
Versatile Content Writer proficient in researching, writing, editing & proof-reading diverse content. Works with minimal input to produce engaging, well-researched, authoritative and error-free work. Autonomous yet communicative with around 6-year history of superior performance in the fields of digital marketing, content development and branding.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Freelance Content Writer
For Websites and Businesses in various domains
06.2018 - Current
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Creative and informative content writing of blogs, content for websites
- Ghostwrote well-researched articles for different clients and agencies in marketing, finance, food, art, wellness, engineering and medicine industries, incorporating relevant SEO terms and interlinking.
- Worked on projects to convert first cut audio interviews to high quality interview content to be published in a renowned magazine.
- Created concise, eye-catching headlines, sales copies and social media posts for various purposes for various companies
- Writing of articles by adding keywords and meta descriptions to increase SEO presence.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Proofread and edited posts, blogs, newsletters, newspaper articles, etc. to prepare for publication.
- Performed research for multiple industries by conducting interviews and combing online sources.
- Coordinated with marketing and design teams to illustrate articles and develop graphics.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Repurposed and optimized existing content for use in different mediums.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Editing and proofreading content to confirm perfect grammar, quality and consistency of all forms of content.
Branding and Communications Expert
Armstrong Machine Builders
Pune
04.2019 - 06.2020
- Responsible for writing technical content for website
- Responsible for developing content for Internet media communications- LinkedIn, Facebook, Instagram, Twitter, etc.
- Handled the task of writing headings and descriptions for internal communications purpose
- Handled the responsibilities of reviewing and editing articles to ensure quality of the articles to be published on the internet
- Responsible for developing content for brochures and sales tools
- Developed high quality content for emails to customers and other external communications
- Responsible for writing quality content for blogs, case-studies, articles and press releases
- Wrote more than 70 articles including various product descriptions, case studies, blogs, etc.
- Communications from the desk of Board of Directors
- Handling and end-to-end management of corporate events like conferences, corporate meetings, trade shows, etc. by assigning right roles to the team
- Responsible for corporate branding and communication activities including site branding, product branding, corporate messaging, etc.
- Developed people's stories under the title of "What's you stroy" for motivation purposes in the company
- Responsible for customer surveys and brand surveys for insights on brand reach
Education
Bachelor of Engineering - Mechanical
Savitribai Phule Pune University
Pune, India 06.2014 - 06.2017
Master of Arts - English
Savitribai Phule Pune University
Pune, India 06.2017 - 06.2019
MBA - Marketing
Welingkar Institute
Distance 08.2017 - 08.2019
Skills
Creative writing for websites, newsletters, blogs & social media
Hobbies
- Reading
- Travelling
- Painting
- Cooking
Timeline
Branding and Communications Expert
Armstrong Machine Builders
04.2019 - 06.2020
Freelance Content Writer
For Websites and Businesses in various domains
06.2018 - Current
MBA - Marketing
Welingkar Institute
08.2017 - 08.2019
Master of Arts - English
Savitribai Phule Pune University
06.2017 - 06.2019
Bachelor of Engineering - Mechanical
Savitribai Phule Pune University
06.2014 - 06.2017
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