Summary
Overview
Work History
Education
Skills
Business Handled
Accomplishments
Timeline
Generic

Mrunal Narola

Sales and Marketing
Ahmedabad

Summary

Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated. Goal-oriented manager with distinguished experience in hospitality industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.


Overview

20
20
years of professional experience
3
3
Languages

Work History

Associate Director of Sales

Courtyard By Marriott SBR
9 2022 - Current

· Responsible for increasing market penetration and developing market segment

· Developed comprehensive sales plans for achieving annual targets and driving business growth.

· Oversaw key account management, building lasting relationships with clients to secure repeat business.

· Managing RFP along with development of new accounts

· Developing TA and Event planner segment, which helped in filling business for the hotel

· Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.

· Coordinating with NSO and GSO by offering leads and source and support for group business

· Collaborate with the Revenue team to develop and implement sales strategies that align with the hotel's overall business objectives.

· Implemented successful lead generation campaigns that resulted in increased prospect inquiries and conversions.

· Lead and manage the sales team, providing guidance, training and motivation to achieve sales targets.

· Mentored team members, providing guidance on best practices and professional development opportunities. Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

· Implemented systems and procedures to increase sales.

· Collaborated with upper management to implement continuous improvements and exceed team goals.

· Managed and motivated sales team to increase revenue 150% in 1 year.

· Collaborate with event planning and catering teams to promote and sell meeting spaces, banquet services, and conference facilities.

· Work closely with other departments such as operations, reservations, and customer service to ensure a seamless guest experience.

· Organized and attended trade shows, conferences, and networking events to expand company visibility within the industry.

Director Sales & Operation

Innovic Hospitality
09.2018 - 03.2021

· Managing and running entire hotel

· Create brand presence and positioned correctly within the market

· Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.

· Meeting key business influencers

· Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management.

· Negotiated favorable contracts with vendors for reduced costs and improved service quality.

· Oversaw supply chain functions to verify inventory levels and budget adherence.

· Increased company revenue by creating and streamlining processes, implementing cost-saving measures.

· Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.

· Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.

· Improved project efficiency with strategic planning, resource allocation, and time management practices.

· Monitored expenditures to mitigate risk of overages.

· Monitored daily cash discrepancies, inventory shrinkage and drive-off.

· Raised property accuracy and accountability by creating new automated tracking method.

· Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.

· Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.

· Optimized staff performance by designing comprehensive training programs tailored to individual needs.

Director of Sales and Marketing

The Ummed Ahmedabad and Jodhpur
05.2016 - 09.2018
  • Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Established new distribution channels, expanding the company''s reach into untapped markets.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Conducted market research to identify potential areas of growth for future product development initiatives.
  • Developed and managed a high-performing sales team in RSO, providing regular coaching and training to enhance their skills and performance.
  • Aligned Sales and Marketing teams under common goals to ensure consistent messaging throughout all materials and touchpoints with customers.
  • Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
  • Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
  • Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
  • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
  • Managed sales promotions and marketing strategies on major social media sites.
  • Planning and Promoting F&B and SPA promotion activities of special occasion, creating special packages
  • Sourced advertising opportunities to place adverts in press and social media.

Sales Manager

Hyatt Ahmedabad
06.2014 - 09.2015

· Managed key accounts of the hotel with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.

· Built relationships with customers and community to establish long-term business growth.

· Achieved sales goals by cultivating and securing new customer relationships.

· Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.

· Negotiated contracts with clients, ensuring the best pricing and terms for company profitability.

· Increased sales revenue by developing and implementing effective sales strategies.

· Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.

· Attended industry events and conventions to expand sales opportunities.

· Maintained ethical and positive working environment to reduce turnover and promote high retention rates.

· Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.

· Drove sales by developing lakh rupees contract of sales.

· Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

· Assisting DOSM for planning strategies on a monthly basis along with forecasting

· Assisting Marcom and DOSM for planning of various marketing activities

Sales Manager

Sarovar Park Plaza
10.2011 - 6 2014
  • Pre-opening Hotel
  • Responsible for market penetration and developing the business market
  • Responsible for preparing the budget for the hotel and P&L of the Sales and Marketing department
  • Strategies planning and implementing with incorporation to SOP of the company for business growth
  • Monitoring Market Trend / Competitor Analysis, keeping track of movement of competition set of hotels
  • Overview of OTA and GDS activities with coordination with FOM
  • Planning F&B promotion activities of special occasion to increase business in corporation with F&B department
  • Handling Local Sales Team and Coordinating with RSO offices all across India, travel plans to major markets to maximizing business through different strategies
  • Coordination with the entire operation department for better guest service
  • Encouraging more enrolment in guest loyalty programs
  • Achievements: Individually contributed around a sale of close to 45% in terms of revenue
  • Was awarded Jet airways Crew business for the hotel contribution 24% of occupancy for 2 years.

Sales Manager

Sahara Hospitality Ltd
07.2009 - 10.2011
  • Start and develop the Gujarat RSO in Ahmedabad
  • Identified and develop business opportunities and provided monitored sales
  • Negotiated contracts / rates with new corporate clients and TA
  • Providing timely assistance and service to clients
  • Maintain relationships with key travel agents and corporate clients
  • Kept agents and corporate communicated with company updates and guidelines
  • Achieved sales targets by tactic sales.

Sales Manager

Sun N Sand Hotels
09.2007 - 07.2009
  • Responsible for market penetration and developing the business market
  • Responsible for preparing the budget for the hotel and P&L of the Sales and Marketing department
  • Strategies planning and implementing with incorporation to SOP of the company for business growth
  • Monitoring Market Trend / Competitor Analysis, keeping track of movement of competition set of hotels
  • Overview of OTA and GDS activities with coordination with FOM
  • Planning F&B promotion activities of special occasion to increase business in corporation with F&B department
  • Handling Local Sales Team and Coordinating with RSO offices all across India, travel plans to major markets to maximizing business through different strategies
  • Coordination with the entire operation department for better guest service
  • Encouraging more enrolment in guest loyalty programs
  • Achievements: Individually contributed around a sale of close to 45% in terms of revenue
  • Was awarded Jet airways Crew business for the hotel contribution 24% of occupancy for 2 years.

Asst. Sales Manager

Sarovar Lords Park Inn
04.2004 - 07.2007
  • Meeting corporate on regularly basis for the purpose of reservation of rooms as well as conferences
  • New package and F&B promotion activities
  • Coordinating with FOM and F&B on promotion of events during weekends
  • Planning corporate and travel agent meetings
  • Contributed in Budgeting of Hotel
  • Achievement: Promoted as Dy
  • Sales Manager within 1 year.

Education

Bachelor of Commerce, India - Accounting And Finance

VNSGU
Ahmedabad
04.2001 -

Skills

  • Sales Presentations
  • Client acquisition
  • Competitive Analysis
  • Channel Development
  • Decision-Making
  • Profitability Optimization
  • Revenue Growth
  • Marketing Strategy Development
  • Strategic Planning
  • Problem-solving abilities
  • Relationship Building
  • Adaptability

Business Handled

  • Secured SAG business for National Games which contributed 65% of hotel business for 10 days during my tenure with CY Marriott
  • Secured AIPCON and PEDICON contributed maximum of hotel business during my tenure with CY Marriott
  • Secured ODC of 3000 people 300 sit down dinner during ADB conference during my career with The Ummed
  • Had taken reservation and coordinated successfully PBD (135 rooms for 7 days with 3 days conference), PM visit with Chinese Head of State and other delegation (135 rooms for 1 night with 1 day conference) during my career with Hyatt Ahmedabad
  • Secured Jet airways crew, business of 25 RPD for 2 years during my career with Park Plaza

Accomplishments

  • Individual contribution of 26% towards hotel budget in CY Marriott resulting in hotel exceeding budget by 7%
  • Secured SAG business for National Games which contributed 65% of hotel business for 10 days during my tenure with CY Marriott
  • Secured AIPCON and PEDICON, G20 Summit, ICC WC, contributed maximum revenue towards hotel business during my tenure with CY Marriott
  • Secured ODC of 3000 people 300 sit down dinner during ADB conference during my career with The Ummed
  • Promotion and increment twice in year during my tenure of Ummed Hotels
  • Achieved budget of the hotel for 2 years by 10% increment in The Ummed.
  • Had taken reservation and coordinated successfully, PM visit with Chinese Head of State and other delegation during my career with Hyatt Ahmedabad
  • Secured Jet airways crew, during my career with Park Plaza

Timeline

Director Sales & Operation

Innovic Hospitality
09.2018 - 03.2021

Director of Sales and Marketing

The Ummed Ahmedabad and Jodhpur
05.2016 - 09.2018

Sales Manager

Hyatt Ahmedabad
06.2014 - 09.2015

Sales Manager

Sarovar Park Plaza
10.2011 - 6 2014

Sales Manager

Sahara Hospitality Ltd
07.2009 - 10.2011

Sales Manager

Sun N Sand Hotels
09.2007 - 07.2009

Asst. Sales Manager

Sarovar Lords Park Inn
04.2004 - 07.2007

Bachelor of Commerce, India - Accounting And Finance

VNSGU
04.2001 -

Associate Director of Sales

Courtyard By Marriott SBR
9 2022 - Current
Mrunal NarolaSales and Marketing