M S Yuvaraju
Bangalore
Summary
Highly organized, resourceful, and innovative team player with experience in a competitive and challenging environment. A proven leader with diverse experience and the ability to adapt to changing priorities. Focused on organizational efficiency and driven to reach personal and professional excellence.
Overview
15
15
years of professional experience
Work History
Sr Account Manager
Teikametrics Solutions Private Limited
Bengaluru
01.2020 - Current
- Serve as the primary point of contact for clients
- Understand clients' business goals, marketing strategies, and advertising needs
- Regularly communicate with clients to provide updates, gather feedback, and ensure satisfaction
- Develop comprehensive advertising strategies that align with clients' objectives
- Create detailed media plans and budgets for sponsored ad campaigns
- Identify target audiences and select appropriate platforms for ad placement
- Oversee the setup and implementation of sponsored ad campaigns across various platforms (e.g., Walmart, Amazon)
- Manage ad placements, bids, and budgets to optimize performance
- Track and analyze campaign performance using analytics tools and platforms
- Generate regular reports on key metrics (e.g., click-through rates, conversion rates, ROI)
- Continuously optimize ad campaigns to improve performance and achieve client goals
- Address any issues or challenges that arise during the campaign, such as low engagement or technical problems
- Monitor and manage campaign budgets to ensure efficient use of resources
- Work closely with internal teams, including creative, media buying, and analytics
- Prepare detailed reports and presentations for clients to showcase campaign results
- Educate clients on advertising best practices, trends, and new opportunities
- Provide ongoing support and guidance to help clients achieve their marketing goals.
Business Analyst
Capgemini Technology Services India Limited
03.2016 - 07.2019
- Worked with Category Specialists to launch and manage the supplier accounts in different platforms like DSV(Drop Ship Vendor), and OWNED
- Managed and enhanced all aspects of transitions, including Integration, communication, performance optimization, and issue resolution
- Audited the process to identify blockers and proposed potential improvements
- Served as primary contact for category specialists, acting as a trusted advisor and ensuring suppliers stay long-term on the launched platform/process
- Analyzed supplier data/items and made recommendations for compliance issues and enhancing the performance in terms of data quality
- Used supplier feedback to analyze and solve the onboarding and item maintenance issues
- Supported suppliers through their journey and established through dashboards (JIRA) and mailings
- Reports about the Retailer's visibility of where suppliers are throughout the process
- Performing gap analysis between goals and existing procedures
- Supplementing day-to-day operations with data; providing teams with ad-hoc analysis, automated reports, and dashboards using JIRA, Salesforce, and Excel to accurately reflect the health of the business and help in tracking the progress towards achieving business goals
- Working with the business for end-to-end item-setup lifecycle and also analyzing root-cause for all application failures
- Defining user stories and acceptance criteria for platform enhancement request and building the gap between business requirements and technical specification
- Designed and developed different reporting solutions- Process Flows.
Merchant launch specialist
Amazon Development Centre, Bangalore
07.2015 - 03.2016
- Part of the Advertiser success Team, Acquired, Optimized and managed Merchant accounts through their life cycle
- Advertiser life cycle management: Managing advertiser and seller accounts throughout their life cycle which includes onboarding, Launching, Account optimization, and retention
- Seller onboarding into the advertising platform via Lead Generation, prospecting, and cold calling
- Communication with advertisers via email and Phone
- Providing Launch support for self-registered sellers to start their first ad campaigns on the program
- Reviewing seller listings to check for misclassifications in the catalogue concerning product type and categorization
- Troubleshooting merchant feed (product data) and assisting them to set up various ad campaigns depending on their business goals
- Analysis of account performance metrics such as impressions, clicks, Conversions, advertising costs, etc., and continuous optimization of their ad campaigns to achieve business goals
- Optimizing accounts by tweaking keywords, and their bids, setting various keyword match types, and providing suggestions on listing attributes like Titles, Pricing, etc
- Working with high-value accounts such as Zappos, LL Bean, Webstaurant store, Uline, Diapers.com, etc
- Improving the retention ratio of advertisers on the ad programs by identifying poor-performing accounts and providing full-fledged campaign optimization support
- Maintaining process metrics, performing analysis, and identifying trends
- Sending out weekly, and monthly business reports to the stakeholders
- Analysis of metrics to understand the process plus points and pain points and implement new process flows for better results
- Optimized search criteria and Editorial sponsorship creative campaigns to maximize account ROI.
Content Reviewer Advertising Ops
Amazon Development Centre, Bangalore
04.2011 - 06.2015
- Part of the Ad Policing team, Reviewed Ad content, managed escalations and was the head of knowledge management team
- Review of Advertiser accounts to check their compliance with company guidelines and listing policies
- Worked on different Pay-Per-Click (PPC) advertising platforms like Product Advertising, Display Advertising and Sponsored Listings
- Managed the work flow for various ad review programs: Resource and task allocation, working on account level escalations, troubleshooting issues related to advertisers and interactions with internal teams
- Provided Valuable feedback to the advertisers on the listing quality helping them in reinstatement of their accounts
- Prepared & sent weekly, Monthly and Quarterly business reports and presented the same to the stake holders
- Analysing data and evaluating trends/patterns
- Day to day analysis of a key metric Ad Defect rate', performing Seller outreach and defining strategies for reduction in the ADR hence enhancing customer experience
- Performed quality audits and analysed trends in errors
- Created/managed the SOPs and other process documents for all the processes and was the chief editor of team wiki.
Senior Tele calling officer
HDB Financial Services LTD, Chennai
12.2009 - 01.2010
- Process handling, Personal loan recovery (Bucket X) and Matured Auto loan
- To establish contact with the customer
- To confirm details given in the Database
- To obtain the EMI’s from the customers
- Consistently achieving target
- Was a core player of the Team – Outbound calling for Loan/Credit Card - Collections
- Best caller for most of the occasions.
Education
BSc -
Mother Theresa Degree College
01.2006
Intermediate -
Sri Venkateswara Jr College
01.2003
Class 10 -
Brahmarshi Residential High School
01.2000
Skills
- Online Advertising Platforms
- Pay-per-Click advertising
- Search advertising
- Display advertising
- Account optimization
- Ad campaign optimization
- Microsoft Office
- Looker
- Salesforce
- Presentation skills
Accomplishments
- Project Management – Managed launching campaigns for Jet.com & Shoe buy covering PLA ads and editorial sponsorship ads on the Walmart website
- Support – Supported team of 15 optimizers in ad hoc various optimization issues as a product SME
- Solving Problems – Solving reporting issues as a Reporting Subject Matter Expert in cooperation with team and operation leads.
- Awarded ‘The New Bee award’ for being the best new hire of the 2014 team, awarded the ‘Light bulb award’ for presenting an idea that helped reducing the Ad Defect rate.
- Suggested a new workflow for launch support of Self registered sellers which increased the Launch conversion rate by ~10%.
- As a content reviewer, played a crucial role in advertiser outreach and education which helped reduction of ADR from 6% to 3%
- Drove a Campaign optimization Pilot program end to end by defining the SOP, setting up calls with the stake holders and delivered results for the optimized campaigns.
- Using the metrics from the pilot program, presented a business case leading to Optimization program for .IN and Junglee market places.
Personal Information
Date of Birth: 08/01/1986
Extracurricular Activities
Participated in Amazon international Patent day event. Participated in Making Great Hiring
Languages
- English
- Hindi
- Kannada
- Telugu
- Tamil
Timeline
Sr Account Manager
Teikametrics Solutions Private Limited
01.2020 - Current
Business Analyst
Capgemini Technology Services India Limited
03.2016 - 07.2019
Merchant launch specialist
Amazon Development Centre, Bangalore
07.2015 - 03.2016
Content Reviewer Advertising Ops
Amazon Development Centre, Bangalore
04.2011 - 06.2015
Senior Tele calling officer
HDB Financial Services LTD, Chennai
12.2009 - 01.2010
BSc -
Mother Theresa Degree College
Intermediate -
Sri Venkateswara Jr College
Class 10 -
Brahmarshi Residential High School