M Sai Adithya

Senior Consultant, Strategy Planning & Operations - Enterprise Applications
Infosys Ltd
12/2021 - Present • Bengaluru, India

• Enterprise Intelligence Leadership: Develop strategic marketplace reports on SAP, Salesforce, Oracle, and cloud hyperscalers for unit strategy leadership.
• Marketplace and Competitive Intelligence: Monitor the latest developments by ISV vendors and the ecosystem on the latest offerings, including enterprise AI developments, and competitive intelligence on service offerings by channel partners.
• Strategic Insights: Track enterprise tech trends through analyst commentary (Gartner, Forrester, IDC), and major ISV events to support leadership decisions.
• Financial Analysis: Create financial analysis spreadsheets and data visualization support for insights, and data-driven strategy formulation.

• Pursuit Research: Contributed to audit and tax practice growth with Pursuit Support, including RFP drafts, Pursuit strategy, account and relationship mining, win themes identification, RFP drafts, and other client/data intelligence.
• Sales Intelligence: Co-led and supported the Sales Intelligence efforts of the Emerging Growth Companies Unit (PE/VC-backed, high-growth companies). Data analysis and account mining of Fintech, Hitech, and Lifesciences that are aiming for IPO listings via SPACs.
• Ad-Hoc Strategic Research: Delivered SWOT and market analysis report for the expansion of Deloitte's Columbus office, supported Deloitte's in-house Greenhouse/CxO transition innovation labs with Bio Persona reports, client research, and content support.
• Operations and Service Qualities: Handled Salesforce CRM lead management activities and reporting activities, developed service quality assessments surveys on Qualtrics for insights to leadership on client account issues and opportunities.

• Led GTM, Marketing and branding initiatives for software solution catering to banking and payments products. These products include NPCI UPI-enabled payment products, core banking, agri credit, and lending solutions for banks and credit unions in India, Africa, and the US.
• Participated in bid and pursuit management activities for banks in India and Africa.
• Executed multi-city company-driven events, webinars, and client demos. Partnered with E-Lets Media and DnB for industry and trade showcases.
• Collaborated with Design and UX/UI teams for prototypes and marketing digital creatives.
• Enhanced executive visibility by partnering with global PR (MSL group) and media outreach activities.

• Built and managed 300+ lead sales funnels through inside sales and email campaigns.
• Closed deals worth up to 4 lakh+ for HT Media's cloud-based recruitment solutions (Shine.com), digital banner ads, and display ads on LiveMint/HT Media, and HR Conclave sponsorship events.