M. SASI KUMAR

• Handling End to End Category Lead role for FMCG Giant -Unilever Operations for Indonesia Market
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Managing the operation starts from Innovation (NPD & EPD) ,Demand , MRP & Response Pillars -overall operations of Planning
• Created new strategies to ensure the KPI deliveries on track -Forecast accuracy above 70-80% , Forecast Bias within ± 5%,Dispatch rate >90% ,DBNR (product availability) within the target days
• Other Business KPI's like Business waste ,Inventory turns ,Speed to market (NPD delivery) strived within target level
• Managing team of 8+ members to ensure continuous commitment and delivery with the client team
• Implemented/Supported Kinaxis operations for overall Supply chain activities

Ø Demand Forecasting for VEET Wax strips cosmetics variants, Scholl foot care products & No Touch Dettol Handwash

Ø Core team player in Supply chain to actualize the Market forecast & consistency in supplies over 21 Countries (Markets Includes Europe, Asia, Australia).

Ø Tracking of Sku’s status in the markets identify the Sales Over Forecast (SOF) Sku’s, Stock outs and looking for the immediate Stock replenishment action -Unique VBA(Excel macros ) report for easier tracking

Ø Review with the markets to understand the future demands and RCCP for critical brands and products portfolio.

Ø Feeding Inputs for commercial team experts to releasing the Budget plan, Quarterly plans for every fiscal year and close monitoring for delivering the targeted plan

Ø Leading the team to ensure the Raw Material (RM) and Packing Material (PM) on time delivery for production & other Supply risks .

Ø Various MIS reporting to find out the gaps between the Supply and demand. Also contributed for creation strategies in place.

Ø Advance alarming of certain RM & PM stock coverage-Imported from various countries like US, UK, ASIA & Other European countries.

Ø Contributing inventory optimization, ageing analysis and other supply chain KPI’s PFR,CFR ,OTIF etc.

Ø Optimizing the left out materials in Delisted products and alternative options for using to avoid the scrapping .

Ø New Artwork release tracking and Launch of new NPD & EPD products. Effectively ensuring zero write off cost impact for transition products

Ø Understanding the product life cycle and implemented new forecasting models for demand creation

Ø Frequent markets & Customer visits to understand crux of the business needs and incorporate changes in the demand forecasting

Ø Inducting annual (Budget plan) and monthly Sales & Operation Plan in the presence of national sales and marketing leaders

Ø Maintaining availability for the MTO stocks to ensure sales & MTS stock based on the Customer orders .

Ø Managing 1000 Variants of products in all 5 floats for production planning and adhering 100 % planned production with manufacturing team.

• Forecasting the market results with marketing team to ensure timely delivery to the OEM's.
• Strategic planning, Master production Scheduling, Capacity planning, maximum utilization of 5M’s to achieve the target.
• Optimized scheduling through Excel macros (VBA) for areas like Banbury,Calendering unit,Extruders,Stock preparation, Building and Curing.

• Worked as Graduate Engineer Trainee in Production Planning and Control