M.SATHAPPAN

Seeking assignments in Sales/Marketing/Channel Management/General Administration with an organization of repute

Over 20+ years of experience of Sales/Marketing/ Business Development/Distribution/Channel Management/Retail/DST across diverse industry spectrums. Sales Head @ SPR Constructions PVT ltd– Handling Commercial and Residential Business. A proactive leader and planner with expertise in sales & marketing, man management, channel management across brands with skills in competitor/market analysis and targeted marketing. An Out-of-the-Box Thinker with a proven track record of increasing revenues, establishing channel network & creating a teamwork environment to increase the market share. A skilled communicator with exceptional presentation skills strong analytical & organizational abilities.

• Diploma in Computer Application from Annamalai University.
• Certificate course in Typewriting English Lower.

• 02/2021, Present, Sales Head, SPR Constructions PVT LTD, Handling Franchise Business and Franchise Appointment in all major Districts., Handling Channel partner and channel partner appointment in all major District's., Handling large corporates for setting up their display shops in MOI, Responsible for business of commercial property and residential business, thru Direct sales, Channel partner and Franchise Partner., Handling a team of 6 Sales manager and a ATL., Responsible for end to end collection till handing over., Responsible for BTL and ATL activity planning and execution in all FP location., Major achievement last year tripled the revenue comparing to ester years.
• 03/2020, 02/2021, Business Consultant, Miles Ahead Tech Private Limited (Brand name:-Jenext), Handling Tamil Nadu for setting up franchise business for the Career and training Centre
• 04/2019, 03/2020, Sales Head, Hathway Cable and Datacom Ltd, Ensure roll out of FTTH and sales and gross additions in the designated territory, Appointment of Channel Partners for Sales, To identify and finalize the areas in city for deployment of network priority wise, Responsible for Building permission/Acquisition, New are roll out and Low Utilized area Re roll out in terms of Marketing Material and Manpower deployment, Guiding the acquisition team for permission related issues, Responsible for maximum penetration of Connected Buildings, Strict adherence to SOP and the defined Process., Assessing the Training needs for FTTH channel / Tele / DST teams, Performance coaching and mentoring of filed resources in alignment with the business needs.
• 11/2017, 04/2019, Sales Head, K Net Solutions P Ltd – Brand Cherrinet, Handled DST/Tele sales business for Tamil Nadu & Pondy – Chennai and ROTN(Trichy,Madurai,Tirunelvelli,Coimbatore and Salem), Handled a team size of 88 people (8 ASM, 80 DST members)., Planning and monitoring the survey teams for Mapping of Cities., Directing the acquisition team for permission related issues., Coordinating with the internal departments for successful roll out of FTTH connectivity., Responsible for building permission / Acquisition, Responsible for Net Addition (Gross - Churn), Responsible for Recruitment., Responsible for training the team periodically., Responsible for planning and implementing sales schemes to the DST team month on month., Responsible for attrition management of the DST team., Responsible for Marketing and Promotional activities
• 11/2004, 08/2017, DGM Sales, Reliance Communications Ltd, Responsible for Outbound Business (Post pay) thru Net connect Distributor, Retail stores (Franchise Owned and Franchise Operated), Net connect DSA, DSA & DST, Telesales for the entire circle., Responsible for Cost of Acquisition of Direct Sales Vertical –TN and Planning, effective execution and working within the COA as per the guideline laid by the NSHQ., Driving Achievement of Effective Gross Customer Acquisitions as per AOP., Prepare business plans in line with AOP for the clusters., Review performance by business and implement corrective actions to achieve AOP., Managing to Keep Churn within stipulated percentage as per NHQ Norms, Ensuring achievement of AOP Revenue targets., Responsible for IRMS (incremental Revenue Market Share) for the Direct Vertical., Responsible for roll out of Activation and Primary schemes month on month for the Direct Vertical (DSA/DST/Retail Stores (FOFO))., Responsible for appointment and life cycle management of Retail Stores (in all towns except District head quarters and Chennai)., Channel Retention/FOS Retention/ Recognition practices., Channel capillarity and planning, Channel relationship management and motivation towards developing and maintaining a bond with the company., Competition benchmarking: products, markets, channel etc., Setting up process for Market intelligence, Monitoring, Analysis and feedback to NHQ and the operating team., Evaluate the training need gaps and ensure requisite feedback & training through HUB Training manager., Responsible for Recruitment of Team, training and retention., Local Marketing / Promotional Activities., Notable Contributions, Successfully handled sales & marketing operations in the assigned territory of TN., Effectively managed COA., Been instrumental in setting up DSA/DST/E2E(29 Towns) operation for Tamil Nadu., Been rated as a top performer and signed up as critical resource for RCOM TN., Major contributor for national post paid business thru Direct Sales Vertical., Topper DSA Vertical for continuous 6 months.
• 01/1997, 10/2004, Channel Sales Manager, BPL Mobile Cellular Ltd., Effectively managed the operations in the assigned territory of Coimbatore, Pollachi, Udumalpet, Palani, Trichy, Salem, Namakkal, Rasipuram, Sankagiri, Thiruchengodu, Vellore, Ranipet & Kanchipuram., Successfully handled various operations for the smooth functioning; brand activity, sales promotion & tactical ad planning., Felicitated with 2 Sixer Awards for call out of duty., Contributed towards the growth of the company & ensured the Mobile Penetration in Namakkal as the best in Tamil Nadu next to Tirupur for BPL Mobile.
• 04/1995, 12/1996, Junior Sales Officer, National/Panasonic (Indo Matchiuta Appliances Co. Ltd.), Effectively managed the operations in the assigned territory Salem, Coimbatore and Erode., Effectively managed distributors & retail outlets., Successfully handled co-operative business., Actively promoted direct Sales on Companies Pay Role.
• 11/1991, 03/1995, Deputy Manager (Sales & Administration), BPL Gallery (Ganapathy Marketing (P) LTD.), Effectively managed Showroom Sales, Consumer Durable, Office Automation, Telecommunication (EPABX & Push Button Telephone)., Successfully handled accounts including Cash, Purchase, and Sales & Outstanding Statement handling Bankingoperations.

Date of Birth: 04/27/71

• Sales from APTECH, N.I.S., team productivity consultant’s ltd.
• Self-Development & Stress Management from Creative Communication & Management Centre.
• Train the trainer programme from Rel.N.I.S
• Basic Leadership Skills from X.L.R.I, Jamshedpur.