Mubeen Peeran
Bengaluru
Summary
Results-driven Content Head with expertise in developing and executing impactful content campaigns across diverse digital platforms. Demonstrated success in enhancing SEO rankings and boosting audience engagement through strategic, targeted content initiatives. Proven ability to lead teams while identifying and capitalizing on industry trends to maintain brand consistency. Aiming to further leverage creative strategies to drive brand growth and engagement.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Head of Content
GetNos.io
Chennai
04.2024 - Current
- Devised tailored ad copy for diverse clients, resulting in improved engagement, higher click-through rates, and better impressions
- Created comprehensive sales kits, including sales presentations, branded meeting backgrounds, email signatures, and LinkedIn announcement GIFs
- Built and executed data-driven content strategies to enhance social media engagement rates across platforms
- Collaborated with cross-functional teams to align content initiatives with client goals and branding guidelines
- Implemented performance analysis frameworks to optimize future campaigns and drive measurable outcomes
Head Copywriter
Double
Chennai
09.2023 - 03.2024
- Led creative teams to produce high-quality, client-centric advertising copy
- Conceptualized and executed brand campaigns that resulted in a 15% client revenue increase
- Conducted competitor analysis to craft unique and compelling brand narratives
- Streamlined copy development processes, reducing project turnaround times by 20%
- Collaborated with clients to refine messaging, ensuring alignment with business goals
Senior Content Writer
Report Yak
Goa
02.2023 - 08.2023
- Authored comprehensive Annual Reports and ESG Reports for high-profile clients, ensuring accuracy and adherence to global reporting standards
- Provided art direction for the design of reports, aligning visuals with the brand’s storytelling and communication goals
- Conducted in-depth research on industry-specific ESG trends and financial metrics to produce insightful content
- Partnered with design teams to create cohesive and visually compelling layouts for the reports
- Delivered high-quality reports within tight deadlines, meeting client expectations for precision and creativity
Senior Content Strategist
Pink Lemonade Communications Pvt Ltd.
Bengaluru
05.2021 - 08.2022
- Designed content strategies that increased client ROI by 20%
- Created compelling campaigns for leading brands, boosting customer engagement
- Conducted workshops to upskill junior writers on storytelling and marketing best practices
- Partnered with creative directors to align content with brand messaging
- Used analytics tools to track campaign performance and refine future strategies
Copy and Content Writer (Freelance)
02.2020 - 05.2021
- Developed engaging website copy for clients across technology, healthcare, and retail industries
- Successfully pitched content ideas to clients, resulting in recurring project opportunities
- Created high-impact email campaigns with a 30% open rate improvement
- Delivered SEO-friendly blogs, increasing clients’ online visibility
- Managed multiple projects simultaneously, maintaining quality and deadlines
Research Partner & Copywriter
Chill Creative Services Pvt Ltd
Chennai
08.2017 - 01.2019
- Conducted qualitative and quantitative research to inform creative copy development
- Assisted in the development of data-driven content strategies for new product launches
- Wrote compelling advertising copy for diverse mediums, including print and digital
- Collaborated with clients to understand their business goals and audience preferences
- Contributed to winning proposals by delivering persuasive content presentations
Education
Bachelor of Arts (B.A.) - Global Business
Coventry University London
01.2012
Bachelor of Business Administration (BBA) -
Loyola College
01.2010
Skills
- Content Strategy Development
- Team Leadership & Mentoring
- Campaign Planning & Execution
- Copywriting & Editing
- Brand Storytelling
- SEO and Digital Marketing
- Market Trend Evaluation
- Creative direction
Certification
- Boosted web traffic by 30% through effective SEO strategies.
- Instrumental in the launch of five successful product campaigns in the last three years.
- Aided in the successful launch of Nivea Men face creams in Saudi Arabia.
- Currently pursuing project management and business management certifications on Coursera.
Languages
English
First Language
Hindi
Proficient (C2)
C2
Urdu
Proficient (C2)
C2
Affiliations
- Sports
- Video Games
- Fitness
- Activism
Timeline
Head of Content
GetNos.io
04.2024 - Current
Head Copywriter
Double
09.2023 - 03.2024
Senior Content Writer
Report Yak
02.2023 - 08.2023
Senior Content Strategist
Pink Lemonade Communications Pvt Ltd.
05.2021 - 08.2022
Copy and Content Writer (Freelance)
02.2020 - 05.2021
Research Partner & Copywriter
Chill Creative Services Pvt Ltd
08.2017 - 01.2019
Bachelor of Arts (B.A.) - Global Business
Coventry University London
Bachelor of Business Administration (BBA) -
Loyola College
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