MUBEEN PEERAN
Content Head
Jeddah
Summary
Innovative Content Head with background in strategizing and executing successful content campaigns across various digital platforms. Strengths lie in leading teams, identifying and leveraging trends in industry, and ensuring brand consistency. Previous roles have involved improving SEO rankings and increasing audience engagement through compelling, targeted content strategies.
Offering creative mindset and strategic approach to content management, eager to learn and develop in dynamic environment. Brings understanding of digital marketing principles and SEO best practices, along with strong writing and editing skills. Ready to use and develop content creation and project management abilities in a Marketing role.
Overview
8
8
years of professional experience
11
11
years of post-secondary education
Work History
Head of Content
GetNos.io
04.2024 - Current
- Devised tailored ad copy for diverse clients, resulting in improved engagement, higher click-through rates, and better impressions
- Created comprehensive sales kits, including sales presentations, branded meeting backgrounds, email signatures, and LinkedIn announcement GIFs
- Built and executed data-driven content strategies to enhance social media engagement rates across platforms
- Collaborated with cross-functional teams to align content initiatives with client goals and branding guidelines
- Implemented performance analysis frameworks to optimize future campaigns and drive measurable outcomes
Head Copywriter
Double
09.2023 - 03.2024
- Led creative teams to produce high-quality, client-centric advertising copy
- Conceptualized and executed brand campaigns that resulted in a 15% client revenue increase
- Conducted competitor analysis to craft unique and compelling brand narratives
- Streamlined copy development processes, reducing project turnaround times by 20%
- Collaborated with clients to refine messaging, ensuring alignment with business goals
Senior Content Writer
Report Yak
02.2023 - 08.2023
- Authored comprehensive Annual Reports and ESG Reports for high-profile clients, ensuring accuracy and adherence to global reporting standards
- Provided art direction for the design of reports, aligning visuals with the brand's storytelling and communication goals
- Conducted in-depth research on industry-specific ESG trends and financial metrics to produce insightful content
- Partnered with design teams to create cohesive and visually compelling layouts for the reports
- Delivered high-quality reports within tight deadlines, meeting client expectations for precision and creativity
Senior Content Strategist
Pink Lemonade Communications Pvt Ltd.
05.2021 - 08.2022
- Designed content strategies that increased client ROI by 20%
- Created compelling campaigns for leading brands, boosting customer engagement
- Conducted workshops to upskill junior writers on storytelling and marketing best practices
- Partnered with creative directors to align content with brand messaging
- Used analytics tools to track campaign performance and refine future strategies
Copywriter and Content Strategist
Self-Employed
02.2020 - 05.2021
- Developed engaging website copy for clients across technology, healthcare, and retail industries
- Successfully pitched content ideas to clients, resulting in recurring project opportunities
- Created high-impact email campaigns with a 30% open rate improvement
- Delivered SEO-friendly blogs, increasing clients' online visibility
- Managed multiple projects simultaneously, maintaining quality and deadlines
Research Partner & Copywriter
Chill Creative Services Pvt Ltd
08.2017 - 01.2019
- Conducted qualitative and quantitative research to inform creative copy development
- Assisted in the development of data-driven content strategies for new product launches
- Wrote compelling advertising copy for diverse mediums, including print and digital
- Collaborated with clients to understand their business goals and audience preferences
- Contributed to winning proposals by delivering persuasive content presentations
Education
Bachelor of Arts - Global Business
Coventry University
London, U.K. 04.2001 - 01.2012
Skills
Creative direction
Timeline
Head of Content
GetNos.io
04.2024 - Current
Head Copywriter
Double
09.2023 - 03.2024
Senior Content Writer
Report Yak
02.2023 - 08.2023
Senior Content Strategist
Pink Lemonade Communications Pvt Ltd.
05.2021 - 08.2022
Copywriter and Content Strategist
Self-Employed
02.2020 - 05.2021
Research Partner & Copywriter
Chill Creative Services Pvt Ltd
08.2017 - 01.2019
Bachelor of Arts - Global Business
Coventry University
04.2001 - 01.2012
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