MUDDIT SACHDEVA

• Completed a 3-month training program focused on SFMC, customer communication analysis, and streamlining customer-facing processes
• Acquired skills in HTML, CSS, JavaScript, and SQL during the training period.

• Project: B2B / B2C ACCENT

o Initiated and developed a compelling demo project for client acquisition in cloud-based marketing, achieving a remarkable 95% accuracy rate within client environments.

o Implemented an SFMC-Based Interactive Template Site project, identifying areas for improvement and enhancing the user experience.

o Leveraged Customer Data Platform (CDP) analysis and Interaction Studio to optimize customer interactions, leading to a significant improvement in customer engagement by 60%.

o Led the creation of visually appealing and personalized email templates using AMP script, resulting in heightened client engagement.

o Implemented data-driven decision-making processes that boosted interactions by 30% and optimized pricing and product offerings based on market insights and analytics.

• Project: UHG/OPTUM

o Organized extensive user data in CRM platforms, prioritizing key fields for improved organization, and led weekly status meetings for effective client communication.

o Utilized Postman to categorize diverse health areas and created a personalized dashboard for organized patient data, enhancing healthcare decision-making by 75% efficiency.

o Successfully increased website traffic by an impressive 45% since December 2023.