Mudit Mohilay

In this role, I lead the content & communication charter for Encora, which includes complete ownership of public relations, content, thought leadership, CXO communication, website, SEO, social media, and analyst relation functions for the 9500+ digital engineering organization with 40 offices in 20 countries

To be effective in this role, I have rapidly built and continue to enable a team of high-performance marketers across different areas of expertise. Together we:

• Build media relations and a pipeline for Encora and our leadership to be featured in media to build brand recall, driving weekly news articles around Encora across multiple Tier-1 publications, leading to 500% increase in media coverage Y-o-Y
• Work closely with the industry marketing team to power their TL and sales enablement assets, powering 300+ assets every year
• Create, maintain and drive a content pipeline for the entire organization, ensuring that it is aligned to industry standards and can capitalize on emerging trends through unique thought leadership assets
• Created a social media pipeline for our LinkedIn, Instagram, YouTube, Facebook & X, ensuring that the content going out adheres to a consistent narrative and brand language
• Create an analyst relations pipeline, ensuring Encora gets recognition in major industry reports by Gartner, IDC, Forrester, Everest etc.
• Brought in AI-led marketing efficiencies increasing the speed and scale of the marketing team
• Operate the website, revamping the entire content right after taking over, to optimize it, changing the design and the language to align to industry standards
• Own the SEO function, work closely with the agency partners to ensure that the right content is being delivered and highlighted at scale and speed
• Work with the executive leadership team, including the C-suite, to drive their communications, digital presence, and leverage the same to build the Encora brand

At LTIMindtree, I played a two-fold role within the company's marketing organization. As part of the CMO's office, I led several strategic, high-priority projects for the $4 Bn+ entity formed after the merger of LTI & Mindtree, while also heading marketing for LTIMindtree's Enterprise AI practice.

My responsibilities included, but were not limited to:

• Driving internal & external communications for the C-suite, in the form of newsletters, PR, and thought leadership, while working closely with the CXOs to build their personal brand
• Helped drive LTIMindtree's post-merger brand refresh, including our new design language, corporate identity, and organizational narrative
• Led end-to-end marketing for Canvas.ai, LTIMindtree's Generative AI offering, and the Enterprise AI service line
• This included creating the entire marketing stack from scratch including the messaging, market positioning, design language, digital assets, and building and executing a plan for PR, industry events, lead generation etc. In sync with other business functions:
• Orchestrated Enterprise AI's presence at touchpoints relevant to potential customers, including industry events, publications, customer visits etc
• Enabled field marketing for different business units within the organization, such as digital consulting, with an eye towards making them a more attractive proposition for potential customers, as well as new talent from top institutions

Led content, internal communications and thought leadership for Bosch Global Software Technologies as a deputy manager, part of the President/CEO's office. As part of this role, I:

• Led end-to-end communications, marketing and branding charter for 2 key BUs within the company, comprised of 16,000 employees
• Owned key content and thought leadership initiatives including branding, internal and external communications
• Drove end-to-end marketing and communications for our partnership ecosystem, which includes over 30+ partner technology companies
• Conceptualized and executed multiple initiatives to drive culture and engagement for employees
• Part of a team that were the global brand owners and custodians for the BGSW identity, ensuring the right messaging for potential employees, customers and partners
• Liasioned with marketing leadership from strategic partners and allies to drive joint marketing and brand campaigns
• Worked with senior leadership on key internal and external strategic programs that include content, events, PR etc
• Ideated, conceptualized and executed unique marketing initiatives, both physical and virtual, with internal and external RoI metrics covering social media, videos, events etc

Worked as a Marketing Manager for HCL Technologies' $4 Bn Digital Business practice, taking ownership of and executing a range of campaigns across product marketing/product launches, lead generation, internal & external communications, events, sales enablement, content marketing, GTM, PR, AR, thought leadership and vertical marketing. My responsibilities included but were not limited to:

• Complete ownership of creating and driving original PR and thought leadership for practice leadership, drove 300+ external publications and republications in tier-1 and 2 media
• Creation of employee engagement infrastructure for the business unit
• Lead generation and nurturing through focused digital and field marketing campaigns including content-led campaigns, events, roadshows, fireside chats, roundtables etc
• Executed major industry events such as Dreamforce, Adobe Summit, Pega CES, Tableau Conference etc
• To drive brand recall and generate leads
• Worked with internal and external partners to drive creation of primary and secondary research-led content assets leveraged for demand generation
• End to end conceptualization and execution of hackathons to spur our recruitment marketing initiatives
• Liasioning with and closely supporting the AR, PR, Corporate Communications, and Brand Teams along their BAU activities from a Digital Business perspective
• Launching new products to the market, and running segmented GTM & vertical marketing campaigns
• Led teams of writers and designers from a shared pool, along with external agency resources to drive measurable, concrete results for the unit
• Awards: For exceptional performance in 2020, under the Hats Off category, top performance ratings every year

Worked with Cognizant Infrastructure Services (CIS) as an editorial consultant, reporting directly to the executive leadership, driving sales enablement and demand generation activities

• Liaised with sales and marketing teams to drive asset creation for sales enablement on an ongoing basis
• Created content across formats including brochures, case studies, e-mailers, press releases and social media messaging
• Drove communications for internal, external, partner and client stakeholders
• Liased with vertical marketing teams to drive joint marketing campaigns, supported demand gen activities to drive leads
• Liasioned with and created content for Forrester, Gartner analyst research reports
• Drafted articles, blogs, and POVs for business leaders, and worked on strategic initiatives including marketing calendars for the year
• Helped update knowledge repositories with courses and whitepapers
• Created Win-Wire case studies to highlight major CIS deals and spearheaded award wins from industry bodies
• Led the marketing aspect of our participation into industry events, by creating brochures, posters, battle cards, and microsite content
• Award: 2017 PSG Annual Maverick Award for CIS Amplify, Most Impactful Initiative Of the Year, top performance ratings every year

Part of the founding team when we raised seed funding from the Indian Angel Investors Network

• Led a team of 5 writers, edited over 5,000 articles from other writers, and personally contributed over 2,800 articles during this period
• Helped scale the publication to 2 Mn+ unique hits per month
• Organized our flagship elevator pitch event and established working relationships with senior executives from companies like Facebook, Oyo, Uber, Ola, Udacity etc