Mudit Mohilay

Initially hired to set up the public relations and thought leadership function for Encora, my charter was expanded to include content and communications within the first two months of joining.

In my current role, I lead the global brand, content & communication charter for Encora, which includes complete ownership and accountability for brand, public relations, content, thought leadership, CXO communication, website, SEO, and social media for the 9500+ digital engineering organization with 40 offices in 20 countries.

To be effective in this role, I have rapidly built and continue to enable a team of high-performance marketers. I lead this team to:

• Own the global Encora brand, including spearheading our brand refresh that involved in-house creation and distribution of our new brand identity across our global footprint
• Build media relations and a pipeline for Encora and our leadership to be featured in media to build brand recall, driving weekly news articles across multiple Tier-1 publications, leading to a 500% increase in media coverage Y-o-Y
• Work closely with the industry marketing teams to power their TL and sales enablement assets, powering 300+ assets every year
• Create, maintain and drive a content pipeline for the entire organization, ensuring that it is aligned to industry standards and can capitalize on emerging trends through unique thought leadership assets
• Own and operate a social media pipeline for our LinkedIn, Instagram, YouTube, Facebook & X, ensuring that the content going out adheres to a consistent narrative and brand language, leading to a 50% increase in followers Y-O-Y
• Own and operate a Generative AI CoE for Marketing, that has led to a multifold increase the execution speed and production capacity of the marketing team
• Power the content and messaging behind our ABM campaign, using AI to rapidly scale outreach to execs across 200+ existing accounts
• Operate the website, revamping the entire content right after taking over, to optimize it, changing the design and the language to align to industry standards and the new brand
• Own the SEO function, work closely with the agency partners to ensure that the right content is being delivered and highlighted at scale and speed, combine with GEO CoE to ensure visibility for LLMs
• Work with the executive leadership team, including the C-suite, to drive their communications, digital presence, and leverage the same to build the Encora brand

At LTIMindtree, I played a two-fold role within the company's marketing organization. As part of the CMO's office, I led several strategic, high-priority projects for the $4 Bn+ entity formed after the merger of LTI & Mindtree, while also heading marketing for LTIMindtree's Enterprise AI practice. In this role, I:

• Drove internal & external communications for the C-suite, in the form of newsletters, PR, and thought leadership, while working closely with the CXOs to build their personal brand
• Helped orchestrate LTIMindtree's post-merger brand refresh, including our new design language, corporate identity, and organizational narrative

I also had the opportunity to lead end-to-end marketing for Canvas.ai, LTIMindtree's Generative AI product suite, and the Enterprise AI service line:

• This included creating the marketing stack from scratch including the messaging, market positioning, design language, digital assets, and building and executing a plan for PR, industry events, lead generation etc.
  • Launched the complete GTM stack for Canvas.ai, driving a 3× rise in qualified AI opportunities within two quarters and influencing ~$1000M+ pipeline across priority accounts.
  • Leveraged AI and agency support to produce 300+ industry-focused sales and field enablement assets over a year, accelerating pursuit velocity across 12+ verticals and equipping the sales teams and consultants with standardized messaging.
  • Orchestrated Enterprise AI presence at multiple global events and CXO touchpoints, enabling direct engagement with 150+ target accounts.
  • In partnership with the Analyst relations team, helped deliver analyst-facing motions that secured multiple Gartner/IDC/Everest mentions, strengthening LTIMindtree’s market visibility for the Enterprise AI service line

Led content, internal communications and thought leadership for Bosch Global Software Technologies as a deputy manager, part of the President/CEO's office.

As part of this role, I:

• Led the communications, marketing and branding charter for the mobility BU within the company, comprised of 16,000 employees
• Owned key content and thought leadership initiatives including branding, internal and external communications
• Drove end-to-end marketing and communications for our partnership ecosystem, which includes over 30+ partner technology companies
• Conceptualized and executed multiple initiatives to drive culture and engagement for employees through internal communication touchpoints
• Part of a team that were the global brand owners and custodians for the BGSW identity, ensuring the right messaging for potential employees, customers and partners
• Liasioned with marketing leadership from strategic partners and allies to drive joint marketing and brand campaigns
• Worked with senior leadership on key internal and external strategic programs that include content, events, PR etc
• Ideated, conceptualized and executed unique marketing initiatives, both physical and virtual, with internal and external RoI metrics covering social media, videos, events etc

Worked as a Marketing Manager for HCL Technologies' $4 Bn Digital Business practice, taking ownership of and executing a range of campaigns across product marketing/product launches, lead generation, internal & external communications, events, sales enablement, content marketing, GTM, PR, AR, thought leadership and vertical marketing. My responsibilities included but were not limited to:

• Complete ownership of creating and driving original PR and thought leadership for practice leadership, drove 300+ external publications and republications in tier-1 and 2 media
• Creation of employee engagement infrastructure for the business unit
• Lead generation and nurturing through focused digital and field marketing campaigns including content-led campaigns, events, roadshows, fireside chats, roundtables etc
• Executed major industry events such as Dreamforce, Adobe Summit, Pega CES, Tableau Conference etc
• To drive brand recall and generate leads
• Worked with internal and external partners to drive creation of primary and secondary research-led content assets leveraged for demand generation
• End to end conceptualization and execution of hackathons to spur our recruitment marketing initiatives
• Liasioning with and closely supporting the AR, PR, Corporate Communications, and Brand Teams along their BAU activities from a Digital Business perspective
• Launching new products to the market, and running segmented GTM & vertical marketing campaigns
• Led teams of writers and designers from a shared pool, along with external agency resources to drive measurable, concrete results for the unit
• Awards: For exceptional performance in 2020, under the Hats Off category, top performance ratings every year

Worked with Cognizant Infrastructure Services (CIS) as an editorial consultant, reporting directly to the executive leadership, driving sales enablement and demand generation activities

• Liaised with sales and marketing teams to drive asset creation for sales enablement on an ongoing basis
• Created content across formats including brochures, case studies, e-mailers, press releases and social media messaging
• Drove communications for internal, external, partner and client stakeholders
• Liased with vertical marketing teams to drive joint marketing campaigns, supported demand gen activities to drive leads
• Liasioned with and created content for Forrester, Gartner analyst research reports
• Drafted articles, blogs, and POVs for business leaders, and worked on strategic initiatives including marketing calendars for the year
• Helped update knowledge repositories with courses and whitepapers
• Created Win-Wire case studies to highlight major CIS deals and spearheaded award wins from industry bodies
• Led the marketing aspect of our participation into industry events, by creating brochures, posters, battle cards, and microsite content
• Award: 2017 PSG Annual Maverick Award for CIS Amplify, Most Impactful Initiative Of the Year, top performance ratings every year

Part of the founding team when we raised seed funding from the Indian Angel Investors Network

• Led a team of 5 writers, edited over 5,000 articles from other writers, and personally contributed over 2,800 articles during this period
• Helped scale the publication to 2 Mn+ unique hits per month
• Organized our flagship elevator pitch event and established working relationships with senior executives from companies like Facebook, Oyo, Uber, Ola, Udacity etc

• Worked as a content writer for different media publications and brands, developing engaging content to enhance brand visibility across digital platforms
• Conducted thorough research to ensure accuracy and credibility of written materials.
• Edited and proofread content for clarity, coherence, and adherence to style guidelines.