Mudit Mohilay

I head the global brand, content, and communications charter for Encora, leading a high-trust, high-performance team of marketers across geographies, with full ownership and accountability for the following functions:

• Brand: Spearheading Encora's global brand refresh across 40+ offices and 9,500+ associates, building a cohesive brand identity for talent, customers, investors, and partners, while ensuring consistency and cohesiveness of the brand across channels.
• Public Relations: Tripled Encora's earned media presence across India, LatAm, the US, and Europe. Delivered consistent Tier 1 and Tier 2 media coverage through a strategic mix of thought leadership, executive profiling, and rapid response.
• Content & Thought Leadership: Built a mature content function from the ground up, aligned to GTM priorities, and equipped to operate as an in-house agency. Established a Thought Leadership Center of Excellence (CoE) focused on AI, Cloud, and Data narratives that influence deals, drive demand, and build brand trust through flagship reports and vertical spinoffs. Currently, we are launching the first edition of our phygital magazine.
• Digital channels, including social media, website, and SEO: Led website revamp, improving brand storytelling, UX, and SEO authority. Elevated Encora's social media presence with unified branding, CXO engagement, and campaign-aligned content; introduced employee advocacy programs to drive up sharing and engagement by double-digit percentages. Introduced editorial oversight and creative QA processes that improve quality, reach, and follower growth.

Led strategic marketing and communications initiatives from the CMO's office during post-merger transformation, while operating as Head of Marketing for LTIMindtree's Enterprise AI business.

• Strategic Brand Programs: Built marketing programs to communicate the newly inaugurated LTIMindtree brand to different stakeholders, including OOH, digital campaigns, round tables, thought leadership, etc. Implemented the Social Eminence program for CXOs and CXO-1 leaders to build LTIMindtree's brand presence and thought leadership through.
• Enterprise AI Service Line: Led end-to-end marketing for the Enterprise AI service line, including the flagship Canvas.AI product. Developed the entire marketing stack from scratch: core messaging, market positioning, design identity, PR strategy, digital assets, and demandgen.
• Orchestrated enterprise AI presence across high-impact touch points: analyst briefings, industry events, CXO meetings, publications, and digital channels etc.
• Built and scaled a content engine that powered over 100 marketing and sales enablement assets annually, aligned with industry benchmarks and go-to-market priorities.

I led content, internal communications, and thought leadership for Bosch Global Software Technologies as a deputy manager, part of the President/CEO's office. In this role, I:

• Led end-to-end communications, marketing, and branding charter for two key BUs within the company, comprised of 16,000 employees.
• Owned key content and thought leadership initiatives, including branding, internal, and external communications.
• Drove marketing and communications for our partnership ecosystem, which includes over 30 partner technology companies. Conceptualized and executed multiple initiatives to drive culture and engagement for employees.
• Part of a team that was the global brand owner and custodian for the BGSW identity, ensuring the right messaging for potential employees, customers, and partners. Liaised with marketing leadership from strategic partners and allies to drive joint marketing and brand campaigns.
• Liaised with marketing leadership from strategic partners and allies to drive joint marketing and brand campaigns.
• Worked with senior leadership on key internal and external strategic programs that included content, events, PR, etc.
• Ideated, conceptualized, and executed unique marketing initiatives, both physical and virtual, with internal and external ROI metrics covering social media, videos, events, etc.

Worked as a Marketing Manager for HCL Technologies' $4 Bn Digital Business practice, executing a range of campaigns across product marketing, product launches, lead generation, internal and external communications, events, sales enablement, content marketing, GTM, PR, AR, thought leadership, and vertical marketing.

My responsibilities included, but were not limited to:

• Complete ownership of creating and driving original PR and thought leadership for practice leadership, drove 300+ external publications and republications in tier-1 and tier-2 media.
• Creation of employee engagement infrastructure for the business unit. Lead generation and nurturing through focused digital and field marketing campaigns including events, roadshows, fireside chats, round tables, etc.
• Supported execution of major industry events such as Dreamforce, Adobe Summit, Pega CES, Tableau Conference, etc. to drive brand recall and generate leads.
• Built primary and secondary research-led content assets, leveraged for demand generation.
• End-to-end conceptualization and execution of hackathons to spur our recruitment marketing initiatives.
• Launched new products to the market and ran segmented GTM and vertical marketing campaigns.
• Awards: For exceptional performance in 2020, under the Hats Off category, top performance ratings were achieved every year.

• Worked with Cognizant Infrastructure Services (CIS) as an editorial consultant, reporting directly to the executive leadership, driving sales enablement, and demand generation activities.
• Liaised with sales and marketing teams to drive asset creation for sales enablement on an ongoing basis, creating content across formats, including brochures, case studies, e-mailers, press releases, and social media messaging.
• Drove communications for internal, external, partner, and client stakeholders, and liaised with vertical marketing teams to drive joint marketing campaigns, supporting demand generation activities to drive leads.
• Created content for Forrester, Gartner, and analyst research reports. Drafted articles, blogs, and POVs for business leaders, and worked on strategic initiatives, including marketing calendars for the year.
• Created Win-Wire case studies to highlight major CIS deals, and spearheaded award wins from industry bodies.
• Led the marketing aspect of our participation in industry events by creating brochures, posters, battle cards, and microsite content.
• Award: 2017 PSG Annual Maverick Award for CIS Amplify, Most Impactful Initiative of the Year, top performance ratings every year.

Part of the founding team when we raised seed funding from the Indian Angel Investors Network.

• Led a team of five writers, edited over 5,000 articles from other writers, and personally contributed over 2,800 articles during this period.
• Helped scale the publication to over 2 million unique hits per month.
• Organized our flagship elevator pitch event and established working relationships with senior executives from companies like Facebook, Oyo, Uber, Ola, and Udacity, etc.

• Worked as a content writer and editor for different publications, working full time alongside college.