Mudit Sharma

1. Built and managed strategic partnerships with institutions and corporate to drive reach and revenue.

2. Led B2B sales efforts, closed high-value deals, and exceeded institutional revenue targets.

3. Maintained strong client relationships through regular reviews and performance updates.

4. Conducted market research to inform strategy and recommend new offerings.

5. Supported go-to-market planning and maintained accurate CRM and performance reporting.

1. Team Leadership & Performance Management

• Lead, mentor, and manage a team of New Business Development Associates (BDAs) to achieve sales and growth targets.
• Train and guide BDAs on sales strategies, customer engagement, and product knowledge.
• Monitor team performance through key metrics (lead generation, conversions, revenue growth) and provide actionable feedback.
• Foster a results-driven work environment that encourages continuous learning and innovation.

2. Growth Strategy & Business Development

• Develop and execute strategies to expand business reach through partnerships, outreach, and new market penetration.
• Identify new business opportunities, market trends, and potential client segments to increase sales.
• Optimize lead generation and qualification processes to improve conversion rates.
• Collaborate with senior management to set revenue goals and devise plans to achieve them.

3. Marketing & Brand Awareness

• Oversee digital marketing efforts, including SEO, social media, email campaigns, and paid ads to generate high-quality leads.
• Work closely with the marketing team to create compelling content that drives engagement and attracts potential customers.
• Develop and implement customer acquisition strategies through both online and offline marketing channels.
• Monitor and analyze marketing campaign performance to improve effectiveness and ROI.

4. Sales & Conversion Optimization

• Support BDAs in lead nurturing, ensuring seamless customer interactions and relationship building.
• Develop sales pitches, scripts, and materials to improve conversion rates.
• Coordinate with the sales team to align marketing efforts with enrollment and revenue objectives.
• Implement CRM and data-driven decision-making to enhance sales pipeline efficiency.

5. Reporting & Process Improvement

• Track and analyze key performance indicators (KPIs) such as lead-to-conversion ratios, cost per acquisition, and revenue growth.
• Generate weekly/monthly reports to measure the effectiveness of strategies and suggest improvements.
• Continuously identify areas for improvement in both sales and marketing processes to increase efficiency.

6. Customer Relationship & Retention

• Develop long-term relationships with potential and existing customers through personalized engagement.

• Developed and implemented targeted marketing campaigns to enhance brand awareness.
• Conducted market research to identify trends and customer preferences, informing strategy adjustments.
• Managed social media accounts, increasing engagement through strategic content planning and execution.
• Collaborated with cross-functional teams to create cohesive promotional materials and messaging.
• Increased brand awareness by developing and implementing innovative marketing campaigns.

• Completing the 1 month Intership as a Marketing intern at Pregrad and delivering an outstanding performance.