Mugdha Mhatre
Brand Manager
Andheri, Mumbai
Summary
Results-driven Brand manager offering 10 years of experience in marketing, team leadership and planning. Drives competitive growth for branded products, with strong knowledge of multi industry trends, market conditions and customer buying habits.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
3
3
Language
Work History
Brand Manager
Inland World Logistics Pvt. Ltd
Mumbai
06.2017 - Current
- Plan, implement and track sales and marketing strategies to promote brand products.
- Conceptualize brand identity and developed unique accompanying graphic style and tone for use in communications.
- Oversee product planning and demand management on monthly basis in order to maintain adequate product levels.
- Motivate team members to continuous improvement in promoting and selling target products.
- Make use of competitor analysis and market trend information to develop marketing and product strategy
- Create, implement and oversee (digital) media campaigns based region- wise and Pan India
- Responsible for content strategy and ownership of all company digital channels - social media and the corporate website.
- Manage budget overview for all marketing related activities
Assistant Brand Manager
Ashapura Intimates Fashion Limited
Mumbai
03.2016 - 05.2017
- Analyze how a brand is positioned in the market and crystallize targeted consumers insights
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Vendor development & dealing with external agencies for getting photoshoots , catalogues and other ,marketing material delivered within timelines
- Oversee all Digital Marketing initiatives and provide inputs to the Digital Team
- Plan and execute Media budgets across relevant channels
Sr.Brand Communications Executive
Creative Lifesyles Pvt Ltd.
Mumbai
04.2014 - 11.2015
- Creating sourcing opportunities with deferent influencers with the help of the Pr agency and getting maximum coverages
- Organizing Media Events like Stylist Meets , Press conferences and New Season launch on a grand scale
- Prepare the media mix for each season as per collection
- Co-ordination with all external agencies for shoots , PR , Advertising and related activities
Client Service Associate
Brandwhiz
Mumbai
12.2012 - 04.2014
Education
Post Graduation - Advertising & Public Relation
K.C.College of Management Studies
06.2011 - 05.2012
Bachelor Of Mass Media - Advertising
Saraf College
06.2008 - 06.2011
HSC - Science
Bhavans College
Mumbai 06.2008 - 06.2011
Skills
Strategy development
Advertising expertise
Campaign management
Competitor Analysis
Team Work
Attention to detail
Multitasking skills
Additional Information
- Developed 2 new accounts @ Brandwhiz namely SVC Bank & EPS
- Planned & Executed the Summer Season Launch of New Collection solely @ 109F & Fusion Beats
- Solely handled all Marketing activities with external agency's support
Timeline
Brand Manager
Inland World Logistics Pvt. Ltd
06.2017 - Current
Assistant Brand Manager
Ashapura Intimates Fashion Limited
03.2016 - 05.2017
Sr.Brand Communications Executive
Creative Lifesyles Pvt Ltd.
04.2014 - 11.2015
Client Service Associate
Brandwhiz
12.2012 - 04.2014
Post Graduation - Advertising & Public Relation
K.C.College of Management Studies
06.2011 - 05.2012
Bachelor Of Mass Media - Advertising
Saraf College
06.2008 - 06.2011
HSC - Science
Bhavans College
06.2008 - 06.2011