Muhammad Fayas
Calicut
Summary
Results-driven Digital Marketing Specialist with a proven track record at Opalz Digital, excelling in SEO and PPC strategies. Expert in Google Ads and social media marketing, I significantly boosted brand engagement and optimized campaign performance, achieving first-page rankings for key clients. Strong analytical skills complement my creative approach to lead generation.
Overview
3
3
years of professional experience
Work History
Digital Marketing Specialist
Opalz Digital
Calicut
02.2025 - 05.2025
- Execute digital marketing campaigns across social media, Google Ads to boost brand awareness and engagement.
- Analyze performance using Google Analytics and SEMrush to optimize ROI and conversion rates.
- Managed online advertising campaigns across multiple platforms, including Google Ads and Meta Ads for Nitro Gym and Go Sky tours and travels
- Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
- Provided guidance on how to optimize HTML code for better search engine indexing.
- Developed and implemented SEO strategies to increase organic search engine rankings.
SEO Specialist
Rynock Solutions
Dubai
10.2023 - 08.2024
- Monitored website performance metrics such as traffic, conversions, and bounce rate, using analytics tools like Google Analytics.
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals.
- Analyzed backlink profiles of competitors and identified new link opportunities.
- Ranked Saud Car Wash several keywords on the first page of Google.
- Thafsir Tax and Accounting's ranking in SERP increased within six months, as did the website's DA and PA.
DIGITAL MARKETING EXECUTIVE
Deployad
Calicut
06.2022 - 07.2023
- Designed and executed digital marketing plans to elevate brand visibility and engagement.
- Oversaw SEO, SEM, and paid advertising campaigns across platforms such as Google Ads, Facebook, and others, to maximize reach and ROI.
- Monitored and optimized campaign performance to enhance audience targeting and conversion optimization.
- Executed Google Ads and social media campaigns to generate quality leads for LP Academy, Beat Education, and Primus Techsystems.
- Compiled detailed monthly performance reports, providing actionable insights and strategic recommendations.
- Created engaging and SEO-opmized content, including blog posts resul ng in a significant increase in organic website traffic.
Digital Marketing Intern
Kreative Sparkz
Kochi
02.2022 - 06.2022
- Supported the creation and execution of digital marketing initiatives across various channels.
- Conducted keyword analysis and contributed to SEO strategies for better website visibility.
- Produced content for blogs, social media updates, and email campaigns to amplify brand recognition.
- Monitored and assessed campaign metrics, generating performance reports to refine future marketing tactics.
- Executed Google ADS and Social media campaign for invisor educa on.
Education
Certificate in Digital Marketing
Kreative Academy
Kochi, India01-2022
B-Tech in Computer Science
College of Engineering Vadakara
Kozhikode, India01-2020
Skills
Online Marketing
Digital Marketing
Advertising
Google Ads
Meta Ads
Lead Generation
Keyword Research
Pay-Per-Click (PPC)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Timeline
Digital Marketing Specialist
Opalz Digital
02.2025 - 05.2025
SEO Specialist
Rynock Solutions
10.2023 - 08.2024
DIGITAL MARKETING EXECUTIVE
Deployad
06.2022 - 07.2023
Digital Marketing Intern
Kreative Sparkz
02.2022 - 06.2022
Certificate in Digital Marketing
Kreative Academy
B-Tech in Computer Science
College of Engineering Vadakara
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