Muhammed Shaliq N
Calicut,KL
Summary
Highly skilled and data-focused Product Marketing Strategist with an agile mindset. Skilled at interpreting data to enhance marketing strategies and drive improved business results. Specializes in product marketing, growth analytics, market research, content marketing, email marketing, social media management, SEO, and paid advertising. Driven by a commitment to efficiency and precision. Over 8 years of experience in formulating product marketing and user acquisition strategies across various channels. Brings a creative and goal-oriented approach to work. Seeking engaging and challenging opportunities in product marketing or as a marketing strategist/specialist within a product-centric company environment.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Marketing Strategist | Brand Manager
Zennode Technologies
01.2020 - Current
- Guided the organization in revisiting each product's value propositions, including flagship products, to maintain market competitiveness.
- Assisted the organization in conceptualizing new products based on market demand and revenue goals.
- Developed compelling and concise messaging across channels to enhance product positioning.
- Helped implement and execute the OKR framework, driving organizational growth.
- Led a complete rebranding initiative to eliminate counterfeits and improve brand visibility.
- Established and maintained a brand tone and voice based on the ‘four dimensions of tone of voice.’
- Streamlined digital marketing efforts by providing continuous guidance to content writers, designers, marketers, and developers.
- Secured collaborations with major non-competing niche players to strengthen market presence.
- Created and executed quarterly and yearly marketing plans to achieve organizational goals.
- Developed a content marketing strategy to position the brand as a thought leader.
- Managed social media accounts and crafted content that resonated with the target audience’s pain points and challenges.
- Collaborated with cross-functional teams to ensure products consistently delivered their promised value.
- Guided the SEO and paid ads teams to generate continuous inbound leads.
- Conducted frequent competitor analyses to assess points of parity and differentiation, ensuring relevance to potential customers.
- Created marketing and go-to-market strategies for multiple SaaS products across various niches.
- Key achievement: Guided the company in shaping its future with four new products in the pipeline and one successful acquisition.
Sr Social Media Analyst and Lead Advertiser
Acodez IT Solutions
01.2016 - 08.2019
- Successfully spearheaded social media campaigns across platforms including Facebook, Twitter, and Instagram.
- Managed social media planning for marketing strategy execution and community management.
- Monitored the company’s online presence and engaged with users to strengthen customer relationships.
- Utilized social media analytics tools such as Facebook, Twitter, and Instagram Analytics to track consumer engagement and analyze user data.
- Trained social media interns to successfully build careers in Social Media Marketing.
- Generated high-quality leads for various clients, including renowned realtors in Calicut, Kerala, India.
- Assisted the creative team in ideating and innovating social media posts for different clients.
- Maintained client relationships by providing support, information, and guidance on effective social media branding strategies.
- Led a team of Google Ads analysts, content writers, developers, and designers.
- Executed campaigns of varying budgets to generate leads, offline conversions, and sales for clients.
- Key achievement: Generated over 10,000 quality leads for various B2B and B2C businesses.
Education
Advanced Strategy in Products and Marketing -
IIM Kozhikode
Calicut01.2023
BCA -
IIKM B-School, Bharathiar University
Calicut01.2017
Skills
- B2B marketing
- Marketing strategy
- Competitor analysis
- Cross-functional team leadership
- Design thinking
- Teamwork
- Empathy and Active listening
- Analytical skills
- Problem-solving
- Communication
- Decision-making
Certification
- Advanced Strategy in Products and Marketing, IIM Kozhikode, 01/22 - 12/23
- Design Thinking, First Principle Labs
Tools and Softwares
- Google Analytics
- Google Tag Manager
- Google Ads
- Google Search Console
- Microsoft Clarity
- Canva
- Meta
- Confluence
- LinkedIn Ads
- Twitter Ads
- WordPress & WooCommerce
- Magento
- GetResponse
- Mailchimp
- Zapier
- Ahrefs
- Semrush
- Moz
Timeline
Product Marketing Strategist | Brand Manager
Zennode Technologies
01.2020 - Current
Sr Social Media Analyst and Lead Advertiser
Acodez IT Solutions
01.2016 - 08.2019
Advanced Strategy in Products and Marketing -
IIM Kozhikode
BCA -
IIKM B-School, Bharathiar University
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