Muhundasree Ranganathan
Chennai
Summary
Market management professional with 16 years of experience in driving sales growth and optimizing market strategies. Adept at team collaboration, adapting to changing needs, and delivering impactful results. Skilled in market analysis, strategic planning, and client relationship management. Reliable, goal-focused, and prepared to contribute to dynamic market environments.
Overview
16
16
years of professional experience
4
4
Languages
Work History
Market Manager (South India)
Kaplan Business School
07.2022 - Current
- Agent Management: Identify and develop positive relationship with the key partners agents with regular communication. Negotiate terms of engagement provide and keep the agent contracts engaged.
- Marketing: Implementing Marketing and recruitment strategies through research and market analysis to maximize international student outreach
- Recruitment: Enhance student attraction, Conversion and retention by participating in the outreach events for prospective students. Train the agents and their staff to improve the quality and volume of student recruitment.
- Market Intelligence: Gathering intelligence for the team and present in a report on entry requirement issues competitor activities and programs program gaps and opportunities.
Business Development Manager - South India
GBS-UK, Dubai and Malta
11.2021 - 06.2022
- Develop and coordinate portfolio of Agents. Prepare agent training plan.
- Provide input into appropriate marketing collateral tailored to the designated market. Initiating social media marketing to target student enrolments.
- Work closely with the Manager to develop an annual recruitment plan and budget to meet targeted growth. Execute a Conversion Activities plan for agent recruited and direct students
Regional Manager (USA) - South India
EduCo Global
03.2020 - 10.2021
- Manage marketing & recruitment activities for USA portfolio partnered Universities.
- Representing various partner university/colleges at a variety of international recruitment engagements and meetings.
- Generate high potential leads from associate network and channel partners
- Manage student pipeline for agents and maintain relationships with key counselors and achieve new student budgets from allocated agents.
Manager-Operations
Aalam Overseas Education Consultants
06.2017 - 02.2020
- Student recruitment and brand building.
- Identify new markets and regions for student recruitment
- Organized road shows
- Seminars and marketing events to elevate awareness and generate leads.
- Promotional and managed the production of marketing materials.
- Assisted in creating and actualizing publicity and marketing plans.
- Translated business-objectives strategies into brand portfolio objectives plans and strategies of enhanced growth of business.
Regional Manager
Education for Advancement
06.2016 - 06.2017
- Responsible for development and implementation of direct sales and marketing plan for the University portfolio.
- Responsible for analyzing and developing specific marketing plans based on local demand industry competition and student demographics.
- Marketing plan will include developing marketing affiliate agreements with marketing referral partners including education consultants.
- Support marketing affiliates with sales and training application development and seminar opportunities.
Assistant Manager - International Marketing and Admissions
Amity University
06.2013 - 06.2016
- Managing and Representing the Institute in International educational fairs,events,seminars and conferences.
- Managing In-house & Out-house International Marketing.
- Managing abroad admissions interviews and team decisions for admissions acceptance to Amity Global Campuses. (London
- Dubai,Singapore & Mauritius)
- Planning and organizing marketing strategies for Business Development ;branding for Amity Global Campuses.
- Assisting and managing student's on enrolment process.
Counselor
The Chopras
12.2011 - 06.2013
- Counseling and assessing the clients.
- Determining the Visa type and advising the client on the process.
- Monitoring the deadline on a basis and following up the clients.
- Work as a team member in order to achieve the branch target.
Sr.Client Relation Officer
Oceanic consultants
06.2009 - 06.2011
- Creating record for the client in the software
- Handling Queries over the phone
- Monitoring the deadline on basis and following up the clients
- Work as a team member in order to achieve the branch target.
Education
Bachelors - Business Administration, Management and Operations
University of Madras
06.2007
Skills
Strategic Planning
Branding and Marketing
Key account management
Client relations
CRM management
Problem-solving
Goal setting and achievement
Staff training and development
Market research
Competitor analysis
Sales operations
Timeline
Market Manager (South India)
Kaplan Business School
07.2022 - Current
Business Development Manager - South India
GBS-UK, Dubai and Malta
11.2021 - 06.2022
Regional Manager (USA) - South India
EduCo Global
03.2020 - 10.2021
Manager-Operations
Aalam Overseas Education Consultants
06.2017 - 02.2020
Regional Manager
Education for Advancement
06.2016 - 06.2017
Assistant Manager - International Marketing and Admissions
Amity University
06.2013 - 06.2016
Counselor
The Chopras
12.2011 - 06.2013
Sr.Client Relation Officer
Oceanic consultants
06.2009 - 06.2011
Bachelors - Business Administration, Management and Operations
University of Madras