Mukesh Kumar

As an Offline Business Development Manager, I have a proven track record of success in developing and implementing strategic business plans to expand distribution and wholesale networks. In my current role as a consultant for BRDG Brands, I have been instrumental in spearheading the offline expansion of the company's product lines, including the development of solid action plans for new brand launches through distribution, multi-brand outlets (MBOs), and own stores.

Experience:

BRDG Brands (Consultant), Offline Business Development Manager
Spearheading the offline expansion of product lines through distribution, MBOs, and own stores
Developing solid action plans for new brand launches and overseeing implementation
Building and managing distribution networks, Conducting market analysis and identifying emerging business opportunities
Negotiating partnerships and managing key accounts

Skills:
Skilled in developing and implementing strategic business plans to expand distribution and wholesale networks
Experienced in building and managing distribution networks, MBOs, and own stores
Knowledgeable in market analysis, identifying emerging opportunities and anticipating customer needs
Strong negotiation and persuasion skills to secure new partnerships and business opportunities
Proficient in product development, marketing, and branding strategies, ensuring optimal market penetration and brand recognition

i am working on 6 brands at the moment around Health, wellness, fashion and Home interior.

I am trying to utilizing the brand power to building a strong distribution network PAN India, brands including

www.airinum.com

www.mendi.com

www.idunminerals.com

www.norlingstudio.com

www.lovenood.com

www.lifebyfollis.com

• Vision and goal setting for company through expansion and control costs within budgetary guidelines
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
• Identified distributor challenges related to corporate service offerings in order to formulate potential solutions.
• Created reports and presentations detailing business development activities.
• Developed and promoted successful company sales and account management personnel into leadership positions to drive company growth.
• Completed and submitted monthly and yearly reports to support executive decision making.
• Collaborated with sales and marketing departments to support project rollout.
• Negotiated and closed long-term agreements with new clients in assigned territory.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Spearheading franchise Development project in India and presenting business case with investors
• P&L projection for new partners and rent negotiations with Current EBOʼs and new store opening
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Financial year planning P&L and expansion strategy with Daniel wellington investment committee
• Marketing initiatives for new partners, LLA negotiations with partners and business Margin discussion
• Distribution channel setup, Staff training, Team building exercise and provide sales driven force

• MBO expansion and franchise development, Driving key Strategic Initiatives
• KPIʼs benchmarking through formats and action plans, Vision and goal setting for company
• People management, Managing Staff Recruitment, Training & Development, Conducted ongoing staff development to help employees achieve growth within job roles.
• Recruited, interviewed and hired talented individuals bringing dynamic sales expertise to organization, Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
• Multiplied earnings through sales goal achievement, customer service improvements and commitment to team objectives.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
• Established objectives to offer team members clear roadmap to help company achieve overall goals.
• Mentored team members to enhance professional development and accountability in workplace.
• Worked with various departments to align branding with corporate standards and strategies.
• Submitted reports to senior management to aid in business decision-making and planning.
• Control costs within budgetary guidelines and monitor expenses through efficient operations
• Ensure the store is legally compliant,Development and Execution of SOPs
• Monthly business Review with store managers and subordinates
• Built and strengthened cross-functional partnerships to improve sales success.

• Responsible for Restaurant and Fruit Wholesale business
• Prepared annual budgets with controls to prevent overages.
• Evaluated service contracts and collaborated with legal counsel on negotiated improvements.
• Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
• Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Assisted in recruiting, hiring and training of team members.
• Created and implemented aggressive action plan to address pressing cost control needs.
• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
• Drafted invoices for completed work.
• Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
• Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Mitigated business risks by working closely with staff members and assessing performance.
• Restaurant financial year planning and expansion strategy, KPIʼs benchmarking through formats and action plans
• Vision and goal setting for Company, People management, Managing Staff Recruitment, Training & Development
• Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
• Led change and transformation across business areas to deliver benefits and align company resources.
• Control costs within budgetary guidelines and monitor expenses through efficient operations
• Identify internal and external commercial opportunities as and when they arise, Promote awareness of local trading patterns, environment, competitor activities, Ensure the restaurants are legally compliant, Responsible for North and East Business expansion, Operational setup and sales
• Financial year planning P&L and expansion strategy with investment committee
• Identify internal and external commercial opportunities as and when they arise brand goals and priority,Team building and hiring,Budgeting, Offline Marketing Plan.

• Successfully planned two big events with 1.CR of sales in one day
• Responsible for managing complete store operations and identifying market share
• Performed statistical analyses to gather data for operational and forecast team needs.
• Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
• Rotated merchandise and displays to feature new products and promotions.
• Delivered positive results by controlling monthly operations budget and limiting financial discrepancies.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.
• Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Managed inventory control, cash control and store opening and closing procedures.
• Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
• Enhancing the client base Set and fine‑tuned an excellent operational base which is ratified by a very high customer retention ratio, focused on productivity and operational efficiency translating into cost savings and bottom‑line improvement, Ensure achievement of KPIʼs through formats and action plans, Deliver
• Sales targets in accordance with the business plan
• People management, Managing Staff Recruitment, Training & Development
• Work closely with Merchandising Team to ensure proper Planning for the stores to achieve targeted and Sell through.
• Close coordination with VM/Projects to ensure quality visual representation of the store
• Develop and implement store operation guidelines and policies manual which outlines the best practices for store management as well as set up key processes for all exclusive stores
• Control costs within budgetary guideline and monitor expenses through efficient operations
• Align each resources effort to support the store in delivering profits and ensuring good brand image
• Promote awareness of local trading patterns, environment, competitor activities, Maintain the best retail standards as per the market positioning of the brand, Ensure the store is legally compliant, Execution of SOPs
• Monitor and effectively deploy staffing levels, Weekly & Monthly business Review with the Department, Give periodic feedback on products to Merchandising Team,Staff Grooming through training sessions, Conduct welfare activities, Handle grievances
• Key Responsibilities:
• Brand Visibility: Driving the Brand, Focus on Operations Parameters, Top Line Achievement, Area's SqFt
• Returns, Stock Cover, Sale thru Report, Budgeting, Season Marketing Plan.

• Punjab and Jammu Kashmir leading 28 stores Adidas/Reebok sell in and sell out, Training store managers on next generation retailing, New store opening and finding new market and scope for brand existence, Active participation on buying with franchise for impactful business results
• Develop and implement store operation guidelines and policies manual which outlines the best practices for store management as well as set up key processes for all exclusive stores
• Align each resources effort to support the store in delivering profits and ensuring good brand image, Identify market share in the area and study competition by regular visits and through network for malls
• Prospective sites and new site identification, identify internal and external commercial opportunities as and when they arise, Promote awareness of local trading patterns, environment, competitor activities
• Ensure all stores are legally compliant, Monitor and effectively deploy staffing levels across the stores and make a bench plan, Identify seasonal promos, implement marketing promotions as per guidelines, maximise returns from promotions, Weekly & Monthly business Review with the Store Manager, Give periodic feedback on products to Buying & Merchandising Team, Conduct welfare activities
• Managed cluster expenditure by adhering to set budget.
• Analyzed sales data to manage cluster performance and make informed financial decisions.
• Researched key competition, retail sector trends and current trading opportunities for new initiative ideas.
• Implemented trending initiatives to help drive sales across cluster.
• Provided weekly income and quarterly cluster reports to company headquarters.
• Assisted in organizing and overseeing assignments to drive operational excellence.
• Controlled resources and assets for department activities to comply with industry standards and government regulations.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Defined clear targets and objectives and communicated to other team members.
• Communicated best practices among on-site and external personnel to align efforts and goals.
• Reduced workflow inconsistencies by recruiting and hiring capable staff members.

• RESPONSIBLE FOR FOUR BRANDS, JACK & JONES, ONLY, VERO MODA, PIECES)
• ON JOB PROJECTS: ACE {Program for top 10 store manager of India} = Got selected in top 10 store business manager in PAN
• India level, gone through with development Center and got a project of other stores within the City, Project of Vero Moda, Noida store, Handling the brand Vero Moda and Pieces in Vero Moda Noida, taking care of the sales part under team of 10 people including store manager reports to me,
• Achievement of the store = lfl ‑10 % to +25% EBIT within project tenure, and month target achievement with productivity of 4.5lacs per staff, 5 years of working with bestseller won 12 awards, best store manager national award twice and regional best store Manager and best store team award
• Inventory management and Par stock, Budgets and achievement analysis, Ordering and replenishment of stocks, Trend analysis and mileage of the store, controlled Shrinkage and percentage contribution to store,
• Team building, exercise and provide sales driven force, Implement and coordinate visual merchandising programs in tandem with line releases at retail, through effective coordination with the Visual merchandising
• Competent retail staff through the delivery of well defined, relevant, and up‑to‑date retail excellence training sessions
• Analyses Store performance indicators, Walk ins/Conversations/Cash Memo Values/Revenues/Profit & Loss a/c/Product Mix/Inventory Composition, Designing & implementing sales plans and to increased sales for achievement of revenue targets, Maximizing customer satisfaction matrices by providing pre & post sale assistance and achieving delivery and quality norms, Create & sustain cordial environment with common objective of achieving organizational goals
• Expertise in working in a fast‑paced environment and consistently prioritizing tasks to meet deadlines, coupled with excellent interpersonal skills, initiative, attention to detail, and follow‑through skills
• Dedicated and focused individual, determined to add value to the organization I work for, through my knowledge and innovative ideas, Result oriented and determined professional, seeking to provide managerial / commercial support to the corporate industry to ensure distinct advantage in the competitive global market, Technically proficient in Windows‑7, Windows‑XP, MS Office and Internet Applications
• Spearheading efforts across in exploring potential business avenues and managing marketing/sales operations for achieving increased business growth & initiating market development efforts
• Responsible for analyzing latest marketing trends & tracking competitorsʼ activities & providing valuable inputs to Merchandising team for fine tuning sales & marketing strategies
• Accountable for maintaining optimum stock level for inventory & setting norms for timely availability and able in developing proper merchandising mix for a store
• Skilful in driving business growth through identification of new market segments for attainment of periodical targets
• Skilled in organizing sales promotion to create market brand visibility, based on market research
• Instrumental in forecasting monthly/annual sales targets and executing them in a given time frame
• Responsible in providing satisfactory solutions to customer issues to prevent escalation of their grievance
• Proficient in assessing the customer feedback, evaluating areas of improvements and providing critical feedback on improvements
• Leading and monitoring the performance of team members to ensure efficiency in operations and meeting individual/group targets
• Coordinating activities for identifying training needs for upgrading their behavioral and technical soft skills, Responsible for implementing strategies for building team effectiveness by promoting cooperation between team members
• Focus on Operations Parameters:‑ Conversion, Average selling price, Avg Basket size, Avg Ticket Size, Area's Sqft Returns, Sell thru Report, Ensure the adherence to SOPs in Store
• Protected store from loss or theft by setting and enforcing clear security policies.
• Completed point of sale opening and closing procedures.
• Coached sales associates on product knowledge by using wide variety of training tools.
• Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.

• Inventory management OF floor, Budgets and achievement analysis
• Ordering and replenishment of stocks, Staff roster and duty assignment
• Created employee schedules to align coverage with forecasted demands.
• Mentored team members to enhance professional development and accountability in workplace.
• Monitored inventory to determine loss points, maintain clear records and strengthen controls.
• Managed full team schedule to maintain adequate coverage.
• Coached employees and trained on methods for handling various aspects of sales, complicated issues and difficult customers.
• Trained team members in successful strategies to meet operational and sales targets.
• Completed efficient daily opening and closing processes to prepare teams and maintain optimal financial controls.
• Promoted sales with aggressive targets and clear goal attainment strategies for individual employees and teams.
• Implemented challenging personnel and department goals to drive performance.

• Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.
• Led employee relations through effective communication, coaching, training and development.
• Identified and corrected deficient performance and behaviors to achieve maximum productivity.
• Trained staff on telecalling, coached and motivated team members