Mukesh Kumar

Innotech Genesis is business partner of Carl Zeiss for North India to deal in equipment & IOLs and distributor of other diagnostic companies also
Taking care of Zeiss IOL Sales in Delhi & NCR region and generating lead for diagnostic equipment & higher ended machine
Attending OT for product evaluation & taking care of product promotion and demonstration to OTA, Counselor & In clinic staff training
Dedicated to expanding client bases by building lasting relationships for establishing brand & increasing sales
Worked diligently to resolve and recurring complaints, promoting loyalty, and enhancing operations.
Held meetings with director to identify techniques to overcome sales obstacles.
Resolved conflicts promptly to promote positive environment for customers.

· Responsible for marketing activity & promotion and maintaining relationship with KOLs for establishing the brand

· Executing promotional activities from concept to execution such as CME, RTM & Webinar

· Performed external events as national & state conferences and live surgery participation & preparation

· Handled all events budgeting, ensuring top quality while consistently coming in under budget

· Taking care of product promotion & demonstration to OTA, Counselor & In clinic staff training

· Ensure effective distribution of marketing collaterals, promotion material & customized branding

· Monitor competitive activity and evaluate marketing campaign

· Ensure cost-effective marketing management and negotiation with suppliers and vendors

· Responsible for Eye hospital in North India

· Conducted & participated in events such as CME, RTM, conferences & live surgery

· Handled all events budgeting, ensuring top quality while consistently coming in under budget

· Take care of Marketing & Promotion as in-clinic staff training

· Take care of marketing collaterals & customized Branding as per customer requirement

· Ensure effective distribution of marketing collaterals & promotion material

· Ensure cost-effective marketing management and vendor negotiations

· Taking care of Eye hospital in East & North India

· Managed marketing, branding and support for staff training for Laser surgery, Lasik

· Support hospital representative for copy writing for marketing material as brochure & website

· Designing/creation marketing collaterals & preparation of advertisement

· Coordination & negotiation with suppliers and vendors

• Collaborated with sales and marketing departments to support client acquisition.
• Corporate Communication
• Assisting with campaign building & promotion of professional courses.
• Making sales calls and handling enquiries from potential customers.