Mukesh Kumar

• Manage the team of 3 PMT
• Develop and implement brand strategies and marketing plans for the assigned brand
• Identify new growth opportunities, product positioning, and promotional campaigns.
• Design brand communication themes, taglines, and visual aids for the field team.
• Support sales teams by providing brand training, promotional tools, and campaigns.
• Coordinate with field team to ensure marketing plan execution at HQ level.
• Track brand performance vs competitors and update management monthly.
• Present quarterly brand review reports to senior management.
• Oversee content creation for visual aids, LBLs, reminders, and scientific materials.
• Liaise with creative agencies, printing vendors.

I lead the Marketing Division for one of the largest division at Troikaa Pharmaceuticals, overseeing a portfolio valued at over ₹250 crore and supported by a field force of more than 700. Working alongside a skilled team of 5 product managers who reports to me and we manage an expansive range that includes Pain Management, Vitamin B12 Deficiency, Gynecology, Multivitamins, and Dental care.

Flagship pain management brand, Dynapar, is a leading Diclofenac brand renowned for its efficacy. In addition, we introduced NASO B12, a groundbreaking Nasal Spray Vitamin B12 formulation—the first of its kind globally—and Paratroy IM, India’s first 2ml intramuscular paracetamol with 250 mg paracetamol/ml.

In our commitment to innovation, experienced to launch the “World’s Fastest Acting Zolpidem with a brand name Rapidem-SL and Zolswift-SL designed to induce sleep in just 10 minutes, marking a significant advancement in sleep disorders.

Administered largest brands of the division Aciloc RD prescribed for Acidity Management, Vasograin along with Migon which completes the Antimigraine therapy leading 360 degree marketing campaigns and activities for all direct & indirect stakeholders.

Vasograin was build to 4 Cr.per month from 64 lacs per month in just 5 Years

Successfully launched Bilacad/Bilacad M which is Bilastine/Bilastine +Montelukast prescribed for Allergic Rhinitis & Asthma

Engaged more that 5,000 Doctors with the Migraine Pathsala App.based Campaign which was designed for the awareness of Migriane diagnostic treatment through a scale of POUND

In my first Product Management role, I had the opportunity to launch Peakhale FB and Peakhale SF (MDI & DPI) the inhalation range for Micro Labs in 2013. I introduced the Joy of Living campaign for Peakhale, which included posters, patient information leaflets, and a comprehensive patient awareness program.

I also organized awareness activities around World Asthma Day and COPD Day to highlight respiratory health issues in the community. Additionally, I provided extensive training to the field force on inhalation therapy and led a nationwide rollout of the Peak Spiro Camp—a spirometry test initiative incorporated into visual aids—that significantly boosted prescription generation.

My role extended to overseeing the training of field force members across 121 territories in India and conducting major conferences such as NAPCON, PULMOCON, APICON, KAPICON, Paedellarcon, and ISOCON.

As a Territory Manager (Medical Representative) I led the successful launch of a comprehensive respiratory inhalation & nasal spray portfolio, including Airtec FB, Airtec SF, Airtec FF, Airtio, Flublock, Glemont-F, and Airlevo, targeting allergic rhinitis, asthma, and COPD. This initiative covered both trade channels and major institutions across the southern Bangalore territory.

In recognition of outstanding performance, I received the Star Award from the company Managing Director in Thiland in 2012, for achieving 120 % sales growth in FY 2011-12. Consistently meeting and exceeding targets, I earned all quarterly incentives and closed the year with an overall achievement of 107%.

I am grateful to Cipla for providing my first career opportunity as a Territory Manager (Medical Representative) with the Lucenta Division, focusing on ENT and Chest specialists. During this time, I launched major brands like Furamist and Furamist-AZ, achieving the distinction of the top PAN India seller while consistently maintaining a YPM of 300 units.

As a top performer for 7 consecutive months, I drove success for Advent-625, Clear Noz, Nicotex, and RID-AR across India. Additionally, I was honored with the Best Detailer Award in the Esproute training program and recognized as the Best Sales Person in Cipla’s Discovery program in 2009.

My role within the Lucenta Division allowed me to manage high-value brands, including ADVENT 625, Moxicip, Furamist, Furamist-AZ, Metaspray, Ciclocpray, Rid-AR, Clear Noz, Nicotex, and Levorid-AX, across the southern Bangalore territory. I also cultivated relationships with key opinion leaders in trade and institutional settings."