Mukesh Kumar Padha
Mohali
Summary
Dynamic marketing professional with over 16 years of experience in sales and marketing, specializing in strategic planning, brand building, and vendor management. Proven track record in developing and executing promotional plans, managing brand communication, and optimizing marketing strategies to drive growth. Expertise in analyzing market trends to deliver critical insights that inform effective marketing initiatives. Recognized for strong communication skills, complemented by exceptional presentation and planning abilities.
Overview
17
17
years of professional experience
Work History
Marketing Manager
KENT RO SYSTEMS LTD
05.2024 - Current
- Overall responsibility for retail offline Marketing across Upper North region of Kent RO , Khul Fans & Home Appliances
- Managing outdoor hoarding , banners , site branding, office branding and Project Branding
- Events property expos, onsite events , channel partner meets
- Planning & Execution of ATL and BTL Activities for the region and HQ
- Conduct BTL activities for the brand based on the requirement from Brand & driving sales lead
- Khul Fans Box branding space negotiation with Dealers and execution
- Coordinate with distributor partners and Sales team to execute POP/ POSM and Local level marketing activities
- Coordination with the agency & Vendor for timely execution
Regional Marketing Manager
Realme Mobile Telecommunication India Pvt Ltd
Gurgaon Haryana
06.2021 - 11.2024
- Handling vendors & completing the assigned task of Retail Marketing within Timeline
- Making Strategy for New Product Placement/ Launch in consent with North Team
- Selection & Appointment of Vendors as per HQ guidelines
- Conducting ATL and BTL marketing activities for sales generation
- Making guidelines & ensuring implementation at the ground
- High Value Materials (Fixture/ Demo) management & deployment at store
- Handling Budget of $1.5mn yearly for the region
- Ensuring effective and timely deployment of POS/ POP/POSM materials in the target markets to help organization in achieving its goals
- Brand asset management, Investment ROI management, Formulation of Activation calendar etc.
Area Marketing Manager
Realme MobileTelecommunications(India)Pvt.Ltd
Greater Punjab
05.2020 - 05.2021
- Planning and execution of a comprehensive Marketing Plan for brand visibility- Supporting sales function through 360 degree marketing support in North
- Prepared monthly and quarterly budgets for the different marketing activities (Retail In-shop Branding, Cladding/ACP boards, Promotions & Events, Visual Merchandising, and Equipment)
- Maintaining proper SIS and playing key role in installation of equipment (Counter, Back wall, FSUs, marketing collateral, POSM materials, etc)
- Vendor empanelment, Vendor Buying, negotiating with vendor's/ event agencies/ exhibition owners for conducting various Branding & BTL activities within budget by not losing sight of quality
- Participating in strategy making, suggesting and presenting the ideas to enhance the brand value, to increase the sales, motivating team and taking the present performance to the next level
- Developing training material for Sales Team, Distributors and Vendors to train them about brand values, brand meaning and benefits of brand visibility
- Responsible for Monthly tracking of marketing activities, creating provisions of spend, Providing Purchase orders to vendors within the budget
- Drive, manage and support all sales and promotional activity of the Showrooms Handling all POP, merchandising, Marketing collateral
- Ensuring proper and productive investments in OOH advertising and promotions for different new campaigns
Retail Marketing Manager
Honor Brand of Huawei Telecommunications
Greater Punjab
09.2016 - 12.2019
- Coordination for new product launches with the GTM team and supporting the regional sales team for POSM, Dummy and Gifts deployment as per the plan
- Managing the ACP, GSB & ISB and Display Counters for Upper North Region and ensuring successful execution as per the plan and Outlet mapping details received from HO
- Managing Social Media Campaign/ twitter Facebook
- Branding, Counters, POSM & Activity Material, DEMO placement as per the guidelines
- Managing the Retail Activities, Road shows, Mall Activity and Exhibition to improve the brand image in the region
- Making all kindly of MIS reports and Presentations related to ATL/BTL activities, Demo, POSM, high value material, Market Intelligence etc
- Managing Vendors for all kind of marketing requirements i.e ACP, ISB & Counter
- Review the team performance on daily, weekly and monthly basis and developing action plans for growth
- Custodian of Brand Equity through quality merchandising at all customer touch points like Retail through POPs, Standees, Gates, Marketing Collaterals (Brochures, POP, Buntings, Danglers, Posters, etc.)
- Managing ISD program (Sell-out drive, maintaining all sell out and selling tracker)
- Managed ISD motivational Plan to sales and Drive motivational schemes effectively
- Store Hygiene, Demo Contents, Promoter's Hygiene, POP Material is well Placed etc
- New Product Launch plan & execution in consent with State team/ HQ
- Created trade marketing strategies to communicate strategies to 30 members team.
Circle Marketing Officer
Gionee Mobiles Telecommunications Pvt Ltd
Greater Punjab
11.2015 - 09.2016
- Taking care for MT division and Planning & Execution of ATL / BTL activation
- Coordinating with Retail team, manage support for sales
- Planned, coordinated & executed for all in-store marketing collaterals and In-store Branding, GSB
- Supported for GSB and Fixture deployment in the region during Gionee brand changeover
- Coordination with vendor to roll out the ACP/ISB, Visual Merchandising & Retail branding
- Vendor Control /Co-ordination, Handling for Various Projects and activities, Outdoor - Site Installation through vendor and agencies
- Coordinated with the Head Office team for all reports and supported them with desired data, PO and MIS
- Interacted with advertising agencies &ensured timely delivery of all marketing collaterals i.e
- Approved all the elements of GSB /ACP In-shop and SIS through Gionee Application
- POSM deployment and closely worked with the region team for improving brand image in the region
- Managed a team of 3 retail executives in Chandigarh, Punjab and Jammu and coordinated with vendors in context to smooth execution of the processes
- Managed the alliance marketing programs, conceptualized the ideas and executed all the BTL activities
- Trained, mentored and monitored the performance of the team members to ensure efficiency in the process operation
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Built strong relationships with industry influencers, securing positive coverage in relevant publications.
- Organized events and trade shows to showcase company products and services, generating valuable leads.
- Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
Area Operations Executive
Nokia / Microsoft India Sales Private Ltd.
Punjab
12.2010 - 10.2015
- Planning, Coordination and execution of all in-store marketing collaterals and In-store Branding/GSB support in Chandigarh, Punjab and JK.
- Experience in the field of maintaining planogram of Brand Retail and Exp & OT Outlets thru VINO Index.
- To drive all alliance marketing programs, conceptualize ideas and execute all in-store for initiative; develop and manage BTL activity of all campaigns
- Interact with advertising agencies to ensure timely delivery of all marketing collaterals (ads, leaflets, banners, etc)
- Maintaining the planogram for NBR and EXP outlets for same LOOK and FEEL
- New Store launch plan to create awareness & drive walk-ins
- Managing a Team of 30 Retail Executives Chandigarh, Punjab and JK across 350 outlets
- Planning and Execution of Marketing Support Stuffs like POSM Deployment in NPP Stores & OTs
- Maintenance of Retail Audit and Shop Scores for Each Outlet in Monthly Basis
- Coordination with all other vendors in context to smooth execution of the process
- Training, mentoring and monitoring the performance of the team members to ensure efficiency in the Process operation
- Prepared annual data to determine metrics for operational performance.
Backend Coordinator / Field Auditor (Adecco)
Airtel Mobile Telecommunication Chandigarh
Punjab
08.2008 - 01.2010
- Overseeing the overall operations in the assigned area and ensuring timely & correct installation of the Bharti DTH Services in the area. Managing successful resolution of customer complaints regarding installation in accordance with company policies through supervision of Engineers.
- Responsible for managing Direct Service Location (Chandigarh) an ISP Service Location (Mohali)
- Taking care of the area office as an In-charge of Chandigarh Touch Point DTH Operation
- Looking after the service operation, budgeting, service infrastructure, location mapping, manpower planning, recruitment, office infrastructure, people development, project execution, & team development.
- Undertaking quality check on performance of Engineers and Franchisee on a periodic basis. Making visits to territories for 10-12 days a month to track customer response as well as level of service provided in the area vis-a-vis the competitors.
- Coordinating with Service Partners and developing & running a joint retention strategy.
- Distributors / Service Franchise Account Reconciliation Weekly and Monthly evaluation of productivity of Engineer
- Accountable for online troubleshooting to resolve customer concerns, providing speedy replacement for defective hardware.
- Conducting quality audit visits at customer premises of installations done by Direct Service Engineers.
- Entered data, generated reports, and produced tracking documents.
Education
BA - Business of Arts
Jammu University
Jammu06.2004
MBA - MBA Marketing
Jaipur National University
Chandigarh, India 04.2001 -
Computer certificate - Application
Jammu University
Jammu05-2003
Skills
ATL and BTL Promotion
Brand visibility
Vendor management
NPL Management
Campaign Strategy & Execution
Product Launch & Promotion
Visual Merchandising
Social media marketing
Budgeting and allocation
Strategic planning
Accomplishments
- Recognized Best Employee of the year 2023 PAN India in Realme mobile
- Led the end to end Planning and strategy in launching 100 stores in one single day for realme.
- Promote from AMM to Regional Marketing Manager within 2 years.
- Awarded Best Core Market for the year 2020 Realme Mobile Telecommunication India Pvt. Ltd.
- Awarded Best Support Staff Award from CEO for the year 2018 Huawei Telecommunication India Pvt. Ltd.
- Awarded Best AOE reward for RPP execution contests in 2014 from Nokia India Pvt. Ltd.
- Awarded Star Performer Award for Overall performance in 2013 From Nokia India Pvt. Ltd.
- Awarded Best Execution team Award for Diwali POSM Execution Contest in 2010
Timeline
Marketing Manager
KENT RO SYSTEMS LTD
05.2024 - Current
Regional Marketing Manager
Realme Mobile Telecommunication India Pvt Ltd
06.2021 - 11.2024
Area Marketing Manager
Realme MobileTelecommunications(India)Pvt.Ltd
05.2020 - 05.2021
Retail Marketing Manager
Honor Brand of Huawei Telecommunications
09.2016 - 12.2019
Circle Marketing Officer
Gionee Mobiles Telecommunications Pvt Ltd
11.2015 - 09.2016
Area Operations Executive
Nokia / Microsoft India Sales Private Ltd.
12.2010 - 10.2015
Backend Coordinator / Field Auditor (Adecco)
Airtel Mobile Telecommunication Chandigarh
08.2008 - 01.2010
MBA - MBA Marketing
Jaipur National University
04.2001 -
BA - Business of Arts
Jammu University
Computer certificate - Application
Jammu University