Mukesh Kumar Pawan

Core Competencies business of Mangalayatan University online division, identifying new opportunities and scaling existing channels.

Core Competencies

• Strategic Partnership Development (B2B)
• Online Education & EdTech
• Student Acquisition & Admissions
• Market Research & Expansion
• CRM & Lead Management
• Team Leadership and Training
• Performance Metrics & KPIs
• Cross-functional collaboration.
• Budgeting & Revenue Growth
• Spearhead strategic partnerships with online education platforms, corporate entities, and channel partners to increase student enrollment in online programs.
• Manage the end-to-end admissions funnel: lead generation, qualification, nurturing, and conversion to enrolled students.
• Coordinate with academic and marketing teams to develop targeted campaigns aligned with market demand and program offerings.
• Conduct market research and competitor analysis to identify new business opportunities and suggest program enhancements.
• Develop and implement SOPs for partner onboarding, student admissions, and lead management, ensuring seamless operations.
• Lead and mentor a team of 5+ coordinator to meet quarterly enrollment targets.
• Utilize CRM systems to track leads, monitor campaign effectiveness, and report on KPIs to senior leadership.

• Develop and implement strategic plans for expanding the franchise network.
• Set and monitor long-term goals for franchise growth and profitability.
• Guide the franchise's overall vision and ensure that the franchisees align with it.
• Oversee the recruitment and selection of new franchisees.
• Conduct market research to identify new locations or regions for expansion.
• Negotiate franchise agreements and ensure compliance with legal and operational standards.
• Provide ongoing support, training, and guidance to franchisees to help them run their businesses successfully.
• Foster strong relationships with franchisees, addressing any issues or concerns.
• Ensure franchisees maintain consistent quality and service standards.
• Monitor franchisee performance through key performance indicators (KPIs).
• Assist in resolving operational challenges or disputes.
• Manage the franchise's financial performance, ensuring profitability and sustainability.
• Ensure franchisees are adhering to financial guidelines and standards.
• Approve budgets, set sales targets, and track financial progress.
• Oversee national or regional marketing strategies and campaigns to support franchise growth.
• Ensure consistency in brand messaging and positioning across all franchise locations.
• Provide marketing support to franchisees, helping them localize campaigns effectively.
• Ensure that franchisees comply with legal and regulatory requirements.
• Develop risk management strategies to protect the franchise brand and business.
• Conduct regular audits to ensure compliance with company standards.
• Analyze franchisee performance through data-driven reports, such as sales trends and customer satisfaction.
• Provide regular reports to senior management on the health of the franchise network.
• Offer recommendations for performance improvement and growth strategies.
• Manage a team that supports franchise operations, training, and franchisee relations.
• Allocate resources efficiently, ensuring franchisees have the necessary tools and support to succeed.

• Promoted the full range of products to Channel & Distribution sales segments within the assigned area, driving market penetration and growth.
• Expanded market coverage through proactive sales strategies and promotions, adhering to institutional sales policies.
• Developed new business by identifying and acquiring new customers, contributing to overall business growth.
• Introduced and presented new products to institutional clients, enhancing product adoption and customer engagement.
• Managed credit control by monitoring outstanding payments and ensuring adherence to company policies.
• Gathered and analyzed market data, including business and competitor information, to inform strategic decisions.
• Prepared and submitted timely MIS reports to management, providing insights and updates on sales performance.
• Maintained high customer retention rates through effective relationship-building and ongoing coordination.
• Handled customer grievances efficiently, ensuring prompt resolution and maintaining positive client relationships.