MUKESH SETH

Managing overall marketing in terms of specifications and Sales operations & sales for North India

Identifying the prospective projects and there Architects and get the specification of our brand and increase the conversion rate

Helping the team to achieve the specification and sales target through Government and Architects, Builders and maximization of conversion ratio

Mapping of live projects by team and find out the decision maker to increases the conversion rate
Þ Build relation with Architects ,Builders, Civil Contractors to get more conversion rates and success in projects
Maintain proper coordination in sales and team and specifiers team to get better results
Organizing technically workshops for sales and marketing team so that they can become more equipped technically and commercially
Organizing Architects and contractor meets
Credit control and maintain profits of company
Involved in taking initiatives in proven track record of meeting sales & collection targets
Developing marketing strategies to drive the sales. Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses.
Ensure new leads by team through Architects, Builders and civil contractors and converting leads in business
Planning activities for new customer acquisition product wise in order to attain daily weekly and monthly sales target and specification targets
Exploring business potential, opportunities & clientele to secure profitable business volumes.
Identifying and networking with prospective clients, generating business from existing accounts and achieving profitability and increased sales growth.
Mapping client's requirement, identifying improvement areas & implementing measures to maximize satisfaction levels.
Ensuring continuous interaction with the customers to make sure that area of concern can be worked upon for improved service levels.
Receive Customer claims and ensure that they are processed to completion.
Negotiate long term sales contracts where feasible and desirable, prepare contract terms for management approval.

Ensure meeting state/regions Annual sales targets and grow business YOY and manage profitability.
Provide timely and accurate market information including information in the areas of pricing competitive activities, products, and other items necessary to the success of marketing strategies and programs.
Effectively manage interface and pricing co-ordination between project customer, supplier and contractor.
Identify problems and provide resolutions.
Develop and recommend innovative ideas and tactics that will contribute to an increase in market share and sales.
Gather competitor market intelligence & report through product marketing & group market intelligence. Responsible for sales forecasting, and specification identifying market needs and trends in order to fully exploit market potential.
Ensuring the team and Zone target












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• Managing overall marketing in terms of specifications and Sales operations & sales for Delhi/Ncr, Haryana
• Identifying the prospective projects and their Architects and getting the specification of our brand and increasing the conversion rate
• Helping the team to achieve the specification and sales target through Government and Architects, Builders and maximization of conversion ratio
• Mapping live projects and finding out the decision maker to increase the conversion rate
• Building relations with Architects, Builders, Civil Contractors to get more conversion rates and success in projects
• Maintaining proper coordination in sales and team and specifiers team to get better results
• Organizing technically workshops for sales and marketing team so that they can become more equipped technically and commercially
• Organizing Architects and contractor meets
• Credit control and maintaining profits of the company
• Involved in taking initiatives in proven track record of meeting sales & collection targets
• Developing marketing strategies to drive the sales
• Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses
• Responsible for taking care of the sales & marketing operations with a focus on achieving predefined sales target and growth
• Generation of new leads through Architects, Builders, and civil contractors and converting leads into business
• Planning activities for new customer acquisition product-wise in order to attain daily, weekly, and monthly sales target and specification targets
• Exploring business potential, opportunities & clientele to secure profitable business volumes
• Identifying and networking with prospective clients, generating business from existing accounts and achieving profitability and increased sales growth
• Mapping client's requirement, identifying improvement areas & implementing measures to maximize satisfaction levels
• Ensuring continuous interaction with the customers to make sure that areas of concern can be worked upon for improved service levels
• Receiving customer claims and ensuring that they are processed to completion
• Negotiating long-term sales contracts where feasible and desirable, preparing contract terms for management approval
• Ensuring meeting state/region's Annual sales targets and growing business YOY and managing profitability
• Developing and maintaining a close working relationship with assigned accounts
• Providing timely and accurate market information including information in the areas of pricing competitive activities, products, and other items necessary for the success of marketing strategies and programs
• Effectively managing interface and pricing coordination between project customer, supplier, and contractor
• Identifying problems and providing resolutions
• Developing and recommending innovative ideas and tactics that will contribute to an increase in market share and sales
• Gathering competitor market intelligence & reporting through product marketing & group market intelligence
• Responsible for sales forecasting and specification identifying market needs and trends in order to fully exploit market potential
• Ensuring the team and Zone target.

• Managing overall marketing in terms of specifications and Sales operations & sales for North India
• Identifying the prospective projects and their Architects and getting the specification of our brand and increasing the conversion rate
• Helping the team to achieve the specification and sales target through Government and Architects, Builders and maximization of conversion ratio
• Mapping live projects by the team and finding out the decision maker to increase the conversion rate
• Building relations with Architects, Builders, Civil Contractors to get more conversion rates and success in projects
• Maintaining proper coordination in sales and team and specifiers team to get better results
• Organizing technically workshops for sales and marketing team so that they can become more equipped technically and commercially
• Organizing Architects and contractor meets
• Credit control and maintaining profits of the company
• Involved in taking initiatives in proven track record of meeting sales & collection targets
• Developing marketing strategies to drive the sales
• Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses
• Ensuring new leads by the team through Architects, Builders, and civil contractors and converting leads into business
• Planning activities for new customer acquisition product-wise in order to attain daily, weekly, and monthly sales target and specification targets
• Exploring business potential, opportunities & clientele to secure profitable business volumes
• Identifying and networking with prospective clients, generating business from existing accounts and achieving profitability and increased sales growth
• Mapping client's requirement, identifying improvement areas & implementing measures to maximize satisfaction levels
• Ensuring continuous interaction with the customers to make sure that areas of concern can be worked upon for improved service levels
• Receiving customer claims and ensuring that they are processed to completion
• Negotiating long-term sales contracts where feasible and desirable, preparing contract terms for management approval
• Ensuring meeting state/region's Annual sales targets and growing business YOY and managing profitability
• Providing timely and accurate market information including information in the areas of pricing competitive activities, products, and other items necessary for the success of marketing strategies and programs
• Effectively managing interface and pricing coordination between project customer, supplier, and contractor
• Identifying problems and providing resolutions
• Developing and recommending innovative ideas and tactics that will contribute to an increase in market share and sales
• Gathering competitor market intelligence & reporting through product marketing & group market intelligence
• Responsible for sales forecasting and specification identifying market needs and trends in order to fully exploit market potential
• Ensuring the team and Zone target.

• Obtaining specification through Architects, Facade Consultants, PMC
• Tracking lucrative Fabricators converting them in favor
• Developing and strengthening relationships with the architects, PMC, Facade consultants
• Coordination with sales team in terms of information of new projects leads exhausted from influencers
• Supervising the execution of merchandising/ promotional activities like Architects meets, Fabricators meets in accordance with the regional characteristics
• Evolving market segmentation & penetration strategies to achieve targets
• Generating prospective leads and forwarding them to the sales team
• Developing relations with Architects and in-house Architects of Builders firm
• Focusing on A+ A class and B class architects to get more and better results.

• Developing marketing strategies to build consumer preference and driving sales volumes through appropriate channels highly profile Architects and Govt Projects
• Developing/sustaining the existing dealer network & effectively managing the supply chain, ensuring timely and cost-effective delivery of products
• Monitoring induction of new staff in the regions
• Setting up credit policy for the distributors, proposing distributors on various quarterly and annual incentives
• Shouldering responsibility for sanctioning leaves of subordinates and team members
• Planning and approving staff incentive on daily/monthly/quarterly/annual basis
• Assisting in achieving top line and bottom line sales numbers of the region
• Developing, aligning, and improving systems in the region for sales reporting
• Monitoring and keeping collections under control, & ensuring timely recovery of outstanding
• Evaluating performance & monitoring their sales and marketing activities
• Constant tracking and monitoring of the allocated team both for the builder and retail segment.

• To form an efficient and effective Sales team, set clear targets for his team members in alignment with companies' sales objective and track its fulfillment
• Responsible for driving business growth through identification and penetration of new avenues
• Self-motivated and able to take ownership of the sales team and processes to meet set objectives
• Develop qualified leads and generate new business in line with the Company's commercial target
• Good planning & analytical skills to handle complex situations
• Taking the full responsibility for decisions and repercussions, strong communication and negotiation skills and clear commitment and vision to lead his team
• Developing relationships with Architects, Designers, Builders, contractor Electrical for business development
• Identify & develop an extensive network of Institutional Dealers, Mktg
• Associates & facilitators
• Handling brand management activity and creating visibility
• Support team in follow up and help in technical/commercial negotiations and converting into commercial orders
• Responsible for achieving set sales objectives for the Zone
• Introduce products to some of the leading electrical dealers associated with Projects
• Associate with architects, lighting consultants to introduce the Modular switches, Cable Management system, and Censer based panels products
• Worked closely with Electrical contractors
• Built the Brand among the leading PMC's, architects, interior designer, and electrical consultant and strive for product approvals for upcoming projects.

• Obtaining specification through Architects, Facade Consultants, PMC
• Tracking lucrative Fabricators converting them in favor
• Developing and strengthening relationships with the architects, PMC, Facade consultants
• Coordination with sales team in terms of information of new projects leads exhausted from influencers
• Supervising the execution of merchandising/ promotional activities like Architects meets, Fabricators meets in accordance with the regional characteristics
• Evolving market segmentation & penetration strategies to achieve targets
• Generating prospective leads and forwarding them to the sales team
• Developing relations with Architects and in-house Architects of Builders firm
• Focusing on A+ A class and B class architects to get more and better results.

• Handling the dealer network and maintaining the existing network
• Handling the sales and collection targets
• Handling the high-profiled Architects, Electrical Consultants, Electrical Consultants
• Maintaining the Primary and Secondary Sales
• Handling the expansion of the dealer network
• Meeting the client directly and explaining about various services and products
• Organizing the Architect, Electrical Consultant, Electrical Consultant meet
• Maintaining the dealer profit margin.