Dynamic Zonal Sales Manager with a proven track record at Alstone Manufacturing Pvt Ltd, excelling in sales operations and market expansion. Expert in relationship management and sales forecasting, I drive revenue growth and enhance conversion rates through strategic collaboration with architects and builders. Adept at leading teams to exceed targets in competitive environments.
Overview
23
23
years of professional experience
Work History
Zonal Sales Manager North
Alstone Manufacturing Pvt Ltd
New Delhi
11.2024 - Current
Manage overall market in terms of specifications and sales for north india
Identified areas of expansion in existing markets as well as identified new business opportunities in untapped markets.
Identification of prospective areas , business, Projects ,Builders , Architects and converting into the business to increase the sales and conversion rate
Evaluating market budget periodically including man power planning initiatives and ensuring adherence to planned expenses
keeping the credit under control
Monitoring the coordination between the specification and sales team
Helping and guiding the team to achieve the specification targets through architects and Govt Department
Maintaining the relation with Architects with specification activities and entertainment
Responsible for sales forecasting ,and specification identifying the market needs and trends in order to fully exploit market potential
Organizing technical workshops for the sales and marketing team so that they become more equipped technically and commercially.
Monitoring credit control and profit of the company.
Ensuring the team and zonal targets
Zonal Head North
VIRGO LAMINATES LIMITED
03.2024 - 11.2024
Company Overview: VIRGO LAMINATES is one of the leading manufacturer of Laminates, Aluminium Composite Panel and Plywood
Managing overall marketing in terms of specifications and Sales operations & sales for North India
Identifying the prospective projects and there Architects and get the specification of our brand and increase the conversion rate
Helping the team to achieve the specification and sales target through Government and Architects, Builders and maximization of conversion ratio
Mapping of live projects by team and find out the decision maker to increases the conversion rate
Build relation with Architects, Builders, Civil Contractors to get more conversion rates and success in projects
Maintain proper coordination in sales and team and specifiers team to get better
Team coordination
Organizing workshops
Credit control
Market information
Pricing competitive activities
Market intelligence
Sales forecasting
Business potential
Clientele
Profitable business volumes
Improvement areas
Customer interaction
Customer claims
Long term sales contracts
Market needs and trends
New customer acquisition
VIRGO LAMINATES is one of the leading manufacturer of Laminates, Aluminium Composite Panel and Plywood
Regional Sales Manager
Alstrong Enterprises India Pvt Ltd
Delhi/Ncr
07.2011 - 03.2024
Company Overview: One the leading manufacturer of Aluminium composite panel since 2002 having network Pan India and Middle East
Managing overall marketing in terms of specifications and Sales operations & sales for Delhi/Ncr, Haryana
Identifying the prospective projects and their Architects and getting the specification of our brand and increasing the conversion rate
Helping the team to achieve the specification and sales target through Government and Architects, Builders and maximization of conversion ratio
Mapping live projects and finding out the decision maker to increase the conversion rate
Building relations with Architects, Builders, Civil Contractors to get more conversion rates and success in projects
Maintaining proper coordination in sales and team and specifiers team to get better results
Organizing technically workshops for sales and marketing team so that they can become more equipped technically and commercially
Organizing Architects and contractor meets
Credit control and maintaining profits of the company
Involved in taking initiatives in proven track record of meeting sales & collection targets
Developing marketing strategies to drive the sales
Evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses
Responsible for taking care of the sales & marketing operations with a focus on achieving predefined sales target and growth
Generation of new leads through Architects, Builders, and civil contractors and converting leads into business
Planning activities for new customer acquisition product-wise in order to attain daily, weekly, and monthly sales target and specification targets
Exploring business potential, opportunities & clientele to secure profitable business volumes
Identifying and networking with prospective clients, generating business from existing accounts and achieving profitability and increased sales growth
Mapping client's requirement, identifying improvement areas & implementing measures to maximize satisfaction levels
Ensuring continuous interaction with the customers to make sure that areas of concern can be worked upon for improved service levels
Receiving customer claims and ensuring that they are processed to completion
Negotiating long-term sales contracts where feasible and desirable, preparing contract terms for management approval
Ensuring meeting state/region's Annual sales targets and growing business YOY and managing profitability
Developing and maintaining a close working relationship with assigned accounts
Providing timely and accurate market information including information in the areas of pricing competitive activities, products, and other items necessary for the success of marketing strategies and programs
Effectively managing interface and pricing coordination between project customer, supplier, and contractor
Identifying problems and providing resolutions
Developing and recommending innovative ideas and tactics that will contribute to an increase in market share and sales
Gathering competitor market intelligence & reporting through product marketing & group market intelligence
Responsible for sales forecasting and specification identifying market needs and trends in order to fully exploit market potential
Ensuring the team and Zone target
One the leading manufacturer of Aluminium composite panel since 2002 having network Pan India and Middle East
Business Development Manager
Duabuild Technologies Pvt. Ltd
Delhi
09.2009 - 06.2011
Company Overview: Largest manufacturer of Aluminium composite panel with in house coil coating facility
Obtaining specification through Architects, Facade Consultants, PMC
Tracking lucrative Fabricators converting them in favor
Developing and strengthening relationships with the architects, PMC, Facade consultants
Coordination with sales team in terms of information of new projects leads exhausted from influence-rs
Supervising the execution of merchandising/ promotional activities like Architects meets, Fabricators meets in accordance with the regional characteristics
Evolving market segmentation & penetration strategies to achieve targets
Generating prospective leads and forwarding them to the sales team
Developing relations with Architects and in-house Architects of Builders firm
Focusing on A+ A class and B class architects to get more and better results
Largest manufacturer of Aluminium composite panel with in house coil coating facility
Zonal Head (Retail)-NORTH
Hyderabad Industries Limited
09.2008 - 08.2009
Company Overview: A part of C.K Birla Group leading company having presence pan India manufactures of prefab structure panels, partition panels and roofing sheets
Developing marketing strategies to build consumer preference and driving sales volumes through appropriate channels highly profile Architects and Govt Projects
Developing/sustaining the existing dealer network & effectively managing the supply chain, ensuring timely and cost-effective delivery of products
Monitoring induction of new staff in the regions
Setting up credit policy for the distributors, proposing distributors on various quarterly and annual incentives
Shouldering responsibility for sanctioning leaves of subordinates and team members
Planning and approving staff incentive on daily/monthly/quarterly/annual basis
Assisting in achieving top line and bottom line sales numbers of the region
Developing, aligning, and improving systems in the region for sales reporting
Monitoring and keeping collections under control, & ensuring timely recovery of outstanding
Evaluating performance & monitoring their sales and marketing activities
Constant tracking and monitoring of the allocated team both for the builder and retail segment
A part of C.K Birla Group leading company having presence pan India manufactures of prefab structure panels, partition panels and roofing sheets
Area Sales Manager (North)
Honeywell Electrical Systems & Devices Limited
09.2007 - 08.2008
Company Overview: Leading U.K Based MNC having presence in 18 Countries manufacture electrical accessories automation product for domestic and industrial uses
To form an efficient and effective Sales team, set clear targets for his team members in alignment with companies' sales objective and track its fulfillment
Responsible for driving business growth through identification and penetration of new avenues
Self-motivated and able to take ownership of the sales team and processes to meet set objectives
Develop qualified leads and generate new business in line with the Company's commercial target
Good planning & analytical skills to handle complex situations
Taking the full responsibility for decisions and repercussions, strong communication and negotiation skills and clear commitment and vision to lead his team
Developing relationships with Architects, Designers, Builders, contractor Electrical for business development
Identify & develop an extensive network of Institutional Dealers, Mktg Associates & facilitators
Handling brand management activity and creating visibility
Support team in follow up and help in technical/commercial negotiations and converting into commercial orders
Responsible for achieving set sales objectives for the Zone
Introduce products to some of the leading electrical dealers associated with Projects
Associate with architects, lighting consultants to introduce the Modular switches, Cable Management system, and Censer based panels products
Worked closely with Electrical contractors
Built the Brand among the leading PMC's, architects, interior designer, and electrical consultant and strive for product approvals for upcoming projects
Leading U.K Based MNC having presence in 18 Countries manufacture electrical accessories automation product for domestic and industrial uses
Business Development Manager
Alu-Bond Private Limited
07.2004 - 01.2007
Company Overview: Leading Manufacturer of Aluminium composite panel first company start manufacturing of ACP
Obtaining specification through Architects, Facade Consultants, PMC
Tracking lucrative Fabricators converting them in favor
Developing and strengthening relationships with the architects, PMC, Facade consultants
Coordination with sales team in terms of information of new projects leads exhausted from influencers
Supervising the execution of merchandising/ promotional activities like Architects meets, Fabricators meets in accordance with the regional characteristics
Evolving market segmentation & penetration strategies to achieve targets
Generating prospective leads and forwarding them to the sales team
Developing relations with Architects and in-house Architects of Builders firm
Focusing on A+ A class and B class architects to get more and better results
Leading Manufacturer of Aluminium composite panel first company start manufacturing of ACP
Sr. Sales Executive
Schneider Electric India Pvt. Limited
Ahmedabad
09.2002 - 06.2004
Company Overview: French Based MNC Leading manufacture of Electrical Accessories and Automation product for Domestic and Industrial uses having presence in 20 countries
Handling the dealer network and maintaining the existing network
Handling the sales and collection targets
Handling the high-profiled Architects, Electrical Consultants, Electrical Consultants
Maintaining the Primary and Secondary Sales
Handling the expansion of the dealer network
Meeting the client directly and explaining about various services and products
Organizing the Architect, Electrical Consultant, Electrical Consultant meet
Maintaining the dealer profit margin
French Based MNC Leading manufacture of Electrical Accessories and Automation product for Domestic and Industrial uses having presence in 20 countries