Mukesh Sharma
Shimla
Summary
Seasoned Digital & Growth Marketer with 17 years of overall experience in building and implementing strategies focused on Growth with SEO, email marketing, social media and AdWords largely for small, medium and large sized B2B and B2C clients to streamlined their internal and external operations and optimize workflows to achieve business scorecards.
Currently working with Devhaus Pte Ltd as a Head – Growth & Sales. Earlier I served WSI ALM as Digital Accounts Manager & Sr Project Lead in Sebiz Infotech
Overview
15
15
years of professional experience
1
1
Certification
Work History
Growth Manager
Devhaus Pte Ltd
Remote
03.2020 - Current
- Streamline internal and external processes and optimize workflows, to improve efficiency and driving profitability.
- Develop and execute a strategic plan that aligns with the company's goals and objectives.
- Provide guidance on best practices related to user on boarding and conversion optimization.
- Develop and implement a comprehensive growth strategy to optimize customer acquisition, retention, and engagement.
- Conducted market research and reported on competitors.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Design strategies for leveraging new technologies or platforms that could drive customer acquisition or engagement.
- Track performance of ongoing experiments through dashboards built in Tableau or Looker.
- Analyze user behavior data using analytics tools such as Google Analytics or Mixpanel.
- Analyze customer data to identify opportunities for improvement in the user experience, product development, and marketing campaigns.
- Monitor industry trends and competitor activities to inform strategic decision making around product development and marketing efforts.
- Optimized digital advertising campaigns across multiple channels including search engine marketing, display ads, social media ads.
- Conducted A and B testing of various marketing channels such as email campaigns, website design, SEO optimization.
Accounts Manager Digital
WSI ALM
Remote
05.2013 - 03.2020
- Conducted keyword research to determine the most effective keywords for each advertising campaign.
- Performed A and B testing to evaluate ad copy effectiveness and inform optimization decisions.
- Monitored competitors' activities in order to stay ahead of the curve with new tactics or technologies.
- Implemented tracking codes via Google Tag Manager in order to measure success of online marketing efforts.
- Optimized landing pages for better user experience and improved conversion rates.
- Created and managed campaigns on multiple platforms including Google Ads, Facebook Ads, LinkedIn Ads and Twitter Ads.
- Resolved client issues and complaints in a timely and effective manner, ensuring client satisfaction.
Sr Project Lead - Digital Marketing
Sebiz Infotech
Chandigarh
09.2010 - 05.2014
- Managed project teams of up to 17 people, and delegated tasks accordingly.
- Created comprehensive reports for senior management on the progress of projects.
- Reviewed deliverables prior to submission for accuracy and completeness according to established quality control standards.
- Facilitated meetings between cross-functional teams to align goals and objectives across departments.
- Cultivated positive working relationships with clients through effective communication strategies.
- Researched new technologies or processes that could be leveraged to improve existing systems or processes.
- Tracked and communicated project status to stakeholders and investors through weekly reports.
- Provided mentorship and guidance to junior project team members.
Education
MBA -
Sikkim Manipal University
Sikkim08-2012
Bachelor of Arts -
Rajive Gandhi Degree College
Shimla05-2008
GED -
GBSSS Lalpani
Shimla03-2005
Skills
Conversion rate optimization Paid advertising Marketing automation Competitive analysis Customer acquisition Search engine optimization Competitor analysis Multichannel campaigns Conversion optimization Verbal and written communication Cold calling Strategic planning Brand development Goal setting and achievement Multidisciplinary team leadership Key account development Sales analytics Market trend analysis Sales tracking Analytical skills Sales projections Marketing strategy development Lead generation Change management Operations management Sales operations Sales strategy
Tools Familier With
Google Analytics | SEO MOZ | Crazy Egg | Heat Map Tool | White Spark | SEM Rush | Bright Local | Ahers’s | Google Trends | Woo Rank | Keyword Planner Tool | Uber Suggest | CDP (Segment) | Full story | Looker studio | Customer.io
Certification
- Google Analytics Certified
- SEM Rush Toolkit Certified
- Mixpanel Partner Certified
- Customer.io Certified
- Zoominfo Engage Certified
- Zoominfo SalesOS Certified
- Hubspot Digital Marketing Certified
- Stackadapt - Platform Course Certified
- Webflow Level 1 Certified
- Web Development & Designing
Accomplishments
- Best Team Member Award Q3 2018
- Best Team Member Award Q4 2018
- Best Team Award Q2 2019
- Awarded 3 Times the Best Account Executive in WSI ALM for achieveing my Quarterly Goals.
Affiliations
- Basketball (District Level Basketball Player)
- Reading Books, Travelling
- Sports (Drawing, Cricket and Badminton)
Timeline
Growth Manager
Devhaus Pte Ltd
03.2020 - Current
Accounts Manager Digital
WSI ALM
05.2013 - 03.2020
Sr Project Lead - Digital Marketing
Sebiz Infotech
09.2010 - 05.2014
MBA -
Sikkim Manipal University
Bachelor of Arts -
Rajive Gandhi Degree College
GED -
GBSSS Lalpani
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