Mukesh Veerasamy
Digital Marketing Specialist
Madurai,India
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
1
1
Certification
5
5
years of post-secondary education
7
7
years of professional experience
Work History
Digital Marketing Specialist
One BIg Bull
Madurai, Tamil Nadu
03.2017 - Current
- Established 3+ years of experience in measuring the success of online advertising, paid search and/or other digital platforms.
- Collaborate with web campaign lead to capture business needs and translate them into actionable KPIs to help them understand their channels and campaigns in order to achieve their goals.
- Adjusting monthly plans on a day-to-day basis to make sure spend and lead targets are pacing to goal.
- Making recommendations for optimizations.
- Supporting the development of marketing planning including segment and audience targeting, development of A/B tests.
- Preparing informative and well-organized presentations showcasing data, insights and recommendations.
- Engages weekly with sales operations and admissions teams to identify risks and opportunities for conversion.
- Maintaining lead generation and marketing best practices.
- The ability to Effectively multi-task and evaluate priorities on an ongoing basis.
- Develops & supervises execution of data flow strategy.
- Responsible for KPI development & ongoing measurement of digital campaign success.
- Develops targeting build.
- Experienced with FB Business Manager, Ad Words, Facebook and YouTube Insights.
- Experience with social platforms analytics (Facebook Insights, Google Analytics..).
- Manages reporting budget.
- Strong oral, written and presentation skills in order to work with internal and external business partners.
- The ability to multi-task and exhibit effective time management and organization skills.
- Exceptionally good MS Office and Excel knowledge.
Operation Executive
Bny Mellon International, India Pvt Ltd
Chennai, Tamilnadu
11.2016 - 12.2017
- Processing Trades for Regional and Global Custodians settlements.
- Processing FX for Regional and Global trades.
- Processing and release Trade related SWIFT messages & Payment Related SWIFT messages on daily basis.
- Checking funding for BUY trades before settlement Releasing trades to market based on market cut off.
- Processing SELL trades in market before its value get deflated.
- Processing in-house reconciliation and maintaining book of records for comparing bank statements and internal accounts.
- Increased everyday individual production count from 60 to 90 in 3 months
Business Associate
Tata Consultancy Services, TCS
Chennai, Tamil Nadu
06.2015 - 10.2016
- Performed with 1+ Years of Experience in Investment Banking
- Analyzing financial information provided by General Partners and generating Investment Reports.
- Analyzing Private Equity Reports for Limited Partners on Quarterly basis for client.
- Booking cash activity (inflow/outflow) for various Limited Partners daily.
- Reviewing funds done by other team members to ensure that quality standards as mentioned and Generating Forest Report on daily basis.
- Increase daily production of Team by 100%
Customer Service Executive
Groupon
Chennai, Tamilnadu
10.2014 - 02.2015
- Hihgly Performed in Peak of project deadlines as Team
- Achieving deadlines in timely manner with optimum quality.
- Interacting with customers through mails to answer their queries.
- Managed over 60+ Clients queries everyday
Education
MBA - Human Resources Development
Loyola College of Business
Chennai 03.2015 - 06.2017
Bachelor's - Commerce
Thiyagarajar College of Arts And Science
Madurai 06.2011 - 06.2014
Skills
Multi-channel marketing
Digital marketing Strategy
Digital mediaCampaign executionMarketing strategiesSocial media toolsCRMBrand strategyPixelKeyword optimizationAd developmentStrategic PlanningFunnel Building
Customer Support
Recent Acheivements
- Recently Worked In an Project for Coach and Consulting Client to build their startup from scratch
- The Project started in the month of December 2020
- Beta tested the viable of the product and the pricing
- Setup and Automated everything from Funnel, Email Marketing, Payment Gateways, CRM, Multiple Digital Marketing Campaign to drive the audience
- Increased their Leads from Zero to 6000 High Quality Leads in span of 30 days after Multiple testing.
- Increase the show up rate by 10% for the client by Indoctrination of the audience in different platforms
- Implemented new competitive analysis and consumer trend reports to increase quarterly conversion by 15% for an Consulting
- In the Span of Four Months Scaled the business from Zero to Eight Lakhs in Net Per Month
- One of the Best Projects I have Worked with
Certification
Certified Digital Marketing Intern, Digital Deepak
Timeline
Digital Marketing Specialist
One BIg Bull
03.2017 - Current
Operation Executive
Bny Mellon International, India Pvt Ltd
11.2016 - 12.2017
Business Associate
Tata Consultancy Services, TCS
06.2015 - 10.2016
MBA - Human Resources Development
Loyola College of Business
03.2015 - 06.2017
Customer Service Executive
Groupon
10.2014 - 02.2015
Bachelor's - Commerce
Thiyagarajar College of Arts And Science
06.2011 - 06.2014