Mukesh V
Social Media Marketing Specialist
Madurai,India
Summary
Innovative professional with proven track record of driving conversions through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling ad content focused on building relationships with customers and increasing conversions.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Social Media Marketing Specialist
Darshan Softech Private Limited
Hyderabad, TG
11.2021 - Current
- Partnered with graphic designers creating content and promoting ad campaigns.
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Handled Multiple Markets for their 3 Brands helped them to scale the social media revenue
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Maintained current social media trends through attending professional conferences and webinars.
- Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Digital Marketing Specialist
Freelancer
Madurai, Tamil Nadu
03.2017 - 11.2021
- Established 3+ years of experience in measuring success of online advertising, paid search and/or other digital platforms.
- Collaborate with web campaign lead to capture business needs and translate them into actionable KPIs to help them understand their channels and campaigns in order to achieve their goals.
- Adjusting monthly plans on day-to-day basis to make sure spend and lead targets are pacing to goal.
- Making recommendations for optimizations.
- Supporting development of marketing planning including segment and audience targeting, development of A/B tests.
- Preparing informative and well-organized presentations showcasing data, insights and recommendations.
- Engages weekly with sales operations and admissions teams to identify risks and opportunities for conversion.
- Maintaining lead generation and marketing best practices.
- Ability to Effectively multi-task and evaluate priorities ongoing basis.
- Develops & supervises execution of data flow strategy.
- Responsible for KPI development & ongoing measurement of digital campaign success.
- Experienced with FB Business Manager, Ad Words, Facebook and YouTube Insights.
- Experience with social platforms analytics (Facebook Insights, Google Analytics..).
- Manages reporting budget.
- Ability to multi-task and exhibit effective time management and organization skills.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Increased brand awareness with Social Media campaigns.
- Implemented new strategies to improve click-through rates and conversion.
Operation Executive
Bny Mellon International, India Pvt Ltd
Chennai, Tamilnadu
11.2016 - 12.2017
- Processing Trades for Regional and Global Custodians settlements.
- Processing FX for Regional and Global trades.
- Processing and release Trade related SWIFT messages & Payment Related SWIFT messages on daily basis.
- Checking funding for BUY trades before settlement Releasing trades to market based on market cut off.
- Processing SELL trades in market before its value get deflated.
- Processing in-house reconciliation and maintaining book of records for comparing bank statements and internal accounts.
- Increased everyday individual production count from 60 to 90 in 3 months
Business Associate
Tata Consultancy Services, TCS
Chennai, Tamil Nadu
06.2015 - 10.2016
- Performed with 1+ Years of Experience in Investment Banking
- Analyzing financial information provided by General Partners and generating Investment Reports.
- Analyzing Private Equity Reports for Limited Partners on Quarterly basis for client.
- Booking cash activity (inflow/outflow) for various Limited Partners daily.
- Reviewing funds done by other team members to ensure that quality standards as mentioned and Generating Forest Report on daily basis.
- Increase daily production of Team by 100%
Customer Service Executive
Groupon
Chennai, Tamilnadu
10.2014 - 02.2015
- Highly Performed in Peak of project deadlines as Team
- Achieving deadlines in timely manner with optimum quality.
- Interacting with customers through mails to answer their queries.
- Managed over 60+ Clients queries everyday
Education
MBA - Human Resources Development
Loyola College of Business
Chennai 03.2015 - 06.2017
Bachelor's - Commerce
Thiyagarajar College of Arts And Science
Madurai 06.2011 - 06.2014
Skills
Digital marketing Strategy
Social Media Marketing
Campaign executionMarketing strategiesSocial media toolsPixelCustom Audience
Look Like Audience
Strategic PlanningFunnel Building
CRO
Ad Strategy
Google Analytics
Certification
Performance Marketing Mentorship by Growth School
Timeline
Google Ads by Skill Nation
07-2022
Google Ads Search Certification
02-2022
Performance Marketing Mentorship by Growth School
01-2022
Social Media Marketing Specialist
Darshan Softech Private Limited
11.2021 - Current
Digital Marketing Specialist
Freelancer
03.2017 - 11.2021
Operation Executive
Bny Mellon International, India Pvt Ltd
11.2016 - 12.2017
Business Associate
Tata Consultancy Services, TCS
06.2015 - 10.2016
MBA - Human Resources Development
Loyola College of Business
03.2015 - 06.2017
Customer Service Executive
Groupon
10.2014 - 02.2015
Bachelor's - Commerce
Thiyagarajar College of Arts And Science
06.2011 - 06.2014