Summary
Overview
Work History
Education
Skills
Certification
Timeline
AccountManager
Mukesh V

Mukesh V

Social Media Marketing Specialist
Madurai,India

Summary

Innovative professional with proven track record of driving conversions through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling ad content focused on building relationships with customers and increasing conversions.

Overview

8
8
years of professional experience
5
5
years of post-secondary education
3
3
Certifications

Work History

Social Media Marketing Specialist

Darshan Softech Private Limited
Hyderabad, TG
11.2021 - Current
  • Partnered with graphic designers creating content and promoting ad campaigns.
  • Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
  • Handled Multiple Markets for their 3 Brands helped them to scale the social media revenue
  • Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
  • Trafficked advertisements to target audience using specific algorithms for focused exposure.
  • Increased user base by promoting brand awareness and launching key marketing efforts.
  • Maintained current social media trends through attending professional conferences and webinars.
  • Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.

Digital Marketing Specialist

Freelancer
Madurai, Tamil Nadu
03.2017 - 11.2021
  • Established 3+ years of experience in measuring success of online advertising, paid search and/or other digital platforms.
  • Collaborate with web campaign lead to capture business needs and translate them into actionable KPIs to help them understand their channels and campaigns in order to achieve their goals.
  • Adjusting monthly plans on day-to-day basis to make sure spend and lead targets are pacing to goal.
  • Making recommendations for optimizations.
  • Supporting development of marketing planning including segment and audience targeting, development of A/B tests.
  • Preparing informative and well-organized presentations showcasing data, insights and recommendations.
  • Engages weekly with sales operations and admissions teams to identify risks and opportunities for conversion.
  • Maintaining lead generation and marketing best practices.
  • Ability to Effectively multi-task and evaluate priorities ongoing basis.
  • Develops & supervises execution of data flow strategy.
  • Responsible for KPI development & ongoing measurement of digital campaign success.
  • Experienced with FB Business Manager, Ad Words, Facebook and YouTube Insights.
  • Experience with social platforms analytics (Facebook Insights, Google Analytics..).
  • Manages reporting budget.
  • Ability to multi-task and exhibit effective time management and organization skills.
  • Developed backend-tracking URLs to measure campaign results and determine ROI.
  • Increased brand awareness with Social Media campaigns.
  • Implemented new strategies to improve click-through rates and conversion.

Operation Executive

Bny Mellon International, India Pvt Ltd
Chennai, Tamilnadu
11.2016 - 12.2017
  • Processing Trades for Regional and Global Custodians settlements.
  • Processing FX for Regional and Global trades.
  • Processing and release Trade related SWIFT messages & Payment Related SWIFT messages on daily basis.
  • Checking funding for BUY trades before settlement Releasing trades to market based on market cut off.
  • Processing SELL trades in market before its value get deflated.
  • Processing in-house reconciliation and maintaining book of records for comparing bank statements and internal accounts.
  • Increased everyday individual production count from 60 to 90 in 3 months

Business Associate

Tata Consultancy Services, TCS
Chennai, Tamil Nadu
06.2015 - 10.2016
  • Performed with 1+ Years of Experience in Investment Banking
  • Analyzing financial information provided by General Partners and generating Investment Reports.
  • Analyzing Private Equity Reports for Limited Partners on Quarterly basis for client.
  • Booking cash activity (inflow/outflow) for various Limited Partners daily.
  • Reviewing funds done by other team members to ensure that quality standards as mentioned and Generating Forest Report on daily basis.
  • Increase daily production of Team by 100%

Customer Service Executive

Groupon
Chennai, Tamilnadu
10.2014 - 02.2015
  • Highly Performed in Peak of project deadlines as Team
  • Achieving deadlines in timely manner with optimum quality.
  • Interacting with customers through mails to answer their queries.
  • Managed over 60+ Clients queries everyday

Education

MBA - Human Resources Development

Loyola College of Business
Chennai
03.2015 - 06.2017

Bachelor's - Commerce

Thiyagarajar College of Arts And Science
Madurai
06.2011 - 06.2014

Skills

Digital marketing Strategy

Social Media Marketing

Campaign executionMarketing strategiesSocial media toolsPixel

Custom Audience

Look Like Audience

Strategic Planning

Funnel Building

CRO

Ad Strategy

Google Analytics

Certification

Performance Marketing Mentorship by Growth School

Timeline

Google Ads by Skill Nation

07-2022

Google Ads Search Certification

02-2022

Performance Marketing Mentorship by Growth School

01-2022

Social Media Marketing Specialist

Darshan Softech Private Limited
11.2021 - Current

Digital Marketing Specialist

Freelancer
03.2017 - 11.2021

Operation Executive

Bny Mellon International, India Pvt Ltd
11.2016 - 12.2017

Business Associate

Tata Consultancy Services, TCS
06.2015 - 10.2016

MBA - Human Resources Development

Loyola College of Business
03.2015 - 06.2017

Customer Service Executive

Groupon
10.2014 - 02.2015

Bachelor's - Commerce

Thiyagarajar College of Arts And Science
06.2011 - 06.2014
Mukesh VSocial Media Marketing Specialist