MUKHTAR AHMAD PARMOO
Turnaround Expert
Srinagar
Summary
I am an accomplished professional with extensive experience in sales, marketing, and business development, specializing in FMCG and tobacco sectors. I excel in driving turnaround strategies and market expansion, demonstrating expertise in both P&L management and team leadership. My career is marked by significant volume growth, successful project management, and recognized contributions to sales leadership.
Skilled Branch Manager with demonstrated success in coordinating team and financial activities. Friendly and adaptable professional with remarkable leadership and program management skills.
Overview
23
23
years of professional experience
Work History
Asstt. Branch Manager
ITC Limited
08.2019 - 04.2025
- Implemented market level competition strategy to increase market share
- Executed sales force automation leading to streamlined sales processes
- Established a wholesale strategy enhancing distribution and volume delivery
- Expanded stockist network to improve product reach
- Developed merchandising strategies for improved visibility
- ITC is the second largest FMCG company in India with an annual turnover of Rs.80K Cr
Project Manager
Godfrey Phillips India Ltd
08.2018 - 08.2019
- Doubled Marlboro volume from 4.5Mnc to 10Mnc in 15 months
- Successfully launched GPI brand variants including Stellar and Four-Square Clove
- Onboarded sales force through project automation and app-based sales system
- Presented detailed plans for market expansion to senior management
- GPIL is the second largest tobacco company in India, known for brands like Marlboro and Four Square
Manager
Godfrey Phillips India Ltd
01.2011 - 01.2018
- Achieved significant volume growth for Tobacco/ Tea/ Candy categories
- Focused on P&L metrics while expanding into new geographies
- Developed a comprehensive three-year strategy under Project Pegasus
- Onboarded new sales systems, and provided rigorous training for the sales team
Deputy Manager-I & II
Godfrey Phillips India Ltd
01.2005 - 01.2011
- Drove tobacco category volume growth and market share gains
- Managed manpower and distributor network expansion
- Achieved significant growth in both tea and confectionery sectors
- Implemented customer-driven KPIs focusing on satisfaction and innovation
- Increased tobacco category volume by 200% and market share by 70% by executing targeted market development strategies in Valley and Ladakh.
Assistant Manager
Godfrey Phillips India Ltd
09.2002 - 05.2005
- Initiated career in sales at Godfrey Phillips India, advancing quickly
- Promoted from Sales Office to Assistant Manager in two and a half years
- Understood sales dynamics and contributed to team goals
Education
Bachelor of Science - Electrical, Electronics And Communications Engineering
04.2001 -
Skills
KEY ACHIEVEMENTS
National Social Impact Award (2025) - Recipient of the National Social Impact Award for Sales & Marketing Leadership reflecting expertise and contributions, Honorary Doctorate Award (2024) - Honored with an Honorary Doctorate for achievements in Sales & Marketing, Godfrey Phillips CEO Award (2019) - Recognized for outstanding performance consistently over multiple years, Godfrey Phillips Sales Head & Director Award (2018) - Achieved multiple awards for trailblazing sales achievements and leadership
INDUSTRY EXPERTISE
FMCG/Cigarette
Timeline
Asstt. Branch Manager - ITC Limited
08.2019 - 04.2025
Project Manager - Godfrey Phillips India Ltd
08.2018 - 08.2019
Manager - Godfrey Phillips India Ltd
01.2011 - 01.2018
Deputy Manager-I & II - Godfrey Phillips India Ltd
01.2005 - 01.2011
Assistant Manager - Godfrey Phillips India Ltd
09.2002 - 05.2005
University of Kashmir - Bachelor of Science, Electrical, Electronics And Communications Engineering
04.2001 -