Mukilan K
Bengaluru
Summary
Marketing and data expert with over nine years of experience developing strategies informed by data insights. Demonstrated ability to connect the dots and transform data into actionable insights, collaborating with stakeholders to enhance marketing performance, operations, and seller efficiency. Proven leadership in managing large teams, mentoring, and setting clear goals. Notable achievements include increasing a product's market share from 3% to 10% by reallocating resources to high-performing channels. Expertise in tools such as Microsoft Excel, PowerPoint, Salesforce CRM, Google Data Studio, Adobe Analytics, and HubSpot. Successfully provided quality consumer and data insights to key clients such as P&G, Unilever, Toyota, Accenture and Zee across various industries, including Media, Automobile, Management Consulting, and IT.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Lead - Marketing and Data Analyst
Forcepoint
Bengaluru
09.2022 - Current
- Develop actionable insights to assist enhance marketing campaign performance and create and analyze salesforce CRM dashboards and share insights on pipeline development with business heads.
- Reporting and providing insights on website performance and trends through adobe analytics
- Providing analysis and insights on key Marketing KPI in HubSpot
- Working with cross-functional teams, carry out and track digital marketing campaigns while measuring key performance indicator
- Managed and executed MQL strategy to sellers with effectiveness and Implemented ABM strategy using 6SENSE tools
- Identified and reallocated marketing budget from underperforming channels to top 3 performing channels based on ROI analysis and resulting in 20% increase in conversion rates and saved $1Million
- Analysis and measurement of entire process of lead generation, pipeline/ opportunity creation and sales closure
- Marketing attribution: Analysis of multiple touchpoints (marketing channels and campaigns) in B2B buying journey from first response to conversion and development of pipeline and revenue attribution models to inform business strategy
- Managed teams that performed analysis using Power BI and SQL tools
Analytics Specialist
Accenture
Bengaluru
05.2021 - 09.2022
- Delivering digital analytics and insights to campaign managers to enhance digital strategy
- Collaborate with various teams such as platform support, marketing automation to bring proper flow to client engagement
- Project Management: Manage complete project cycle
- Day today interaction with clients to present performance of key KPI and sales pitch on new products and services to client
- Performed analysis of key trends, Insight generation from Google analytics, Tableau, Salesforce CRM
Manager – Market Research, Consumer Insights
Zee Entertainment
Chennai
08.2019 - 05.2021
- Delivering data driven insights to key stake holders such as Business heads, Marketing team and Content teams
- Partnered with business heads, marketing, and content teams to identify and address key business and marketing pain points, leading to 5% increase in viewership share for channel
- Analyze BARC data such as channel GRP, reach and recommend new product launches, find right slots based on viewer behavior
- Weekly and Monthly presentations on channel and program performance to key stake holders
- Successful branding and strategic implementation of newly launched channel in Tamilnadu market having preference towards younger TG
Research Manager
Kantar IMRB
Chennai
03.2018 - 07.2019
- Delivering Consumer insights on consumer products to marketing team through quantitative and qualitative research. Key clients handled, Hindustan Unilever, P&G
- Oversee and execute primary research, including working closely with external vendors to manage research design and methodology, analysis plan and reporting deliverables and improve customer experience
- Conduct quantitative and qualitative research to answer key questions about current (and future) customer—and translate these insights into action, partnering across teams to develop strategic recommendations
Senior Research Analyst
Beroe Consulting
Chennai
04.2015 - 03.2018
- Market analysis and market trend analysis for consumer products through primary and secondary from various online sources
- Analyzing growth potential for consumer products and Competitor analysis
- Identify and recommend best sourcing strategy for FMCG category
- Delivering projects from project scoping, developing research framework, partner relationship management (expert/supplier), delivering final research presentation to client
Education
MBA - Marketing
Amrita School of Business
Coimbatore, India 04.2013 - 04.2015
BE - Computer Science
KIT
Tamil Nadu 04.2008 - 04.2012
Timeline
Lead - Marketing and Data Analyst
Forcepoint
09.2022 - Current
Analytics Specialist
Accenture
05.2021 - 09.2022
Manager – Market Research, Consumer Insights
Zee Entertainment
08.2019 - 05.2021
Research Manager
Kantar IMRB
03.2018 - 07.2019
Senior Research Analyst
Beroe Consulting
04.2015 - 03.2018
MBA - Marketing
Amrita School of Business
04.2013 - 04.2015
BE - Computer Science
KIT
04.2008 - 04.2012
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