Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
BusinessAnalyst
Mukul Parmar

Mukul Parmar

Sr.Business Analyst
Mumbai

Summary

Results-driven Business and Product Analyst with 6+ years of experience transforming data into actionable insights for business and product growth. Proven expertise in behavioral modeling, product usability improvement, stakeholder collaboration, and data-driven decision-making. Adept at combining business acumen with analytics to optimize operations, product performance, and user engagement.

Overview

7
7
years of professional experience

Work History

Senior Business Analyst

FinBe USA
06.2022 - 01.2025
  • Led initiatives reducing first payment defaults by 80% through cross-functional team creation and process redesign.
  • Built a regression model to forecast delinquency and enable data-backed goal setting and strategic planning.
  • Designed a behavior score model using 20+ attributes to predict customer payment likelihood.
  • Implemented automated payment-by-text feature, reducing manual workload and boosting user convenience.
  • Created communication channel scores to identify optimal customer engagement methods, enhancing RPC efficiency.
  • Collaborated with the product team to develop and refine the customer self-service portal, improving UX and retention.
  • Spearheaded the e-communications portal development, increasing multi-channel response rates by 20%.
  • Conducted A/B testing on over 50+ text campaign strategies, yielding a 9% increase in customer engagement.
  • Designed a commission structure aligned with product KPIs, boosting operational productivity by 10%.
  • Utilized product analytics to identify feature gaps, prioritize updates, and improve feature adoption.

Senior Business Analyst

Midland Credit Management
09.2020 - 06.2022
  • Uncovered $10M in underperforming assets and optimized resolution tactics, raising closure rates by 2.5%.
  • Developed real-time dashboards in Power BI for leadership, improving decision-making cadence.
  • Enhanced business continuity through root-cause analysis and process automation.
  • Used historical behavioral data to introduce a new incentive program that improved long-term retention by 4%.
  • Initiated cohort analyses and churn tracking to support customer lifecycle insights for product refinement.

Business Analyst

Midland Credit Management
09.2018 - 08.2020
  • orecasted payment behavior using SQL-driven predictive models and improved recovery strategies.
  • Created detailed monthly reports in Excel and VBA to track KPIs, team performance, and customer metrics.
  • Conducted data-driven reviews of operational workflows, identifying and correcting inefficiencies.
  • Coordinated with engineering and operations teams to enhance data collection systems and product feedback loops.

Education

Master of Science - Computer Science

Bradley University
Peoria, Illinios
05-2018

Skills

  • Product Analytics: A/B Testing, Funnel Analysis, Product Lifecycle Metrics, Retention Analysis, User Cohorts
  • Data Tools: SQL, Power BI, Excel (VBA), Tableau, Python (basic), R (basic)
  • Product & Business Tools: Jira, Confluence, Notion, Figma (basic), CRM Systems
  • Soft Skills: Cross-functional Collaboration, Communication, Stakeholder Engagement, Strategic Thinking

Accomplishments

Data-Driven Decision Maker of the Year – Finbe USA (2024)
Recognized for delivering analytics-backed strategies that significantly improved team KPIs and influenced leadership decisions.



Spike the Ball Award – Midland Credit Management (2021)
Honored for impactful improvement in payer performance through behavioral analytics, channel optimization, and strategic communication planning.

Timeline

Senior Business Analyst

FinBe USA
06.2022 - 01.2025

Senior Business Analyst

Midland Credit Management
09.2020 - 06.2022

Business Analyst

Midland Credit Management
09.2018 - 08.2020

Master of Science - Computer Science

Bradley University

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Mukul ParmarSr.Business Analyst