Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Mukul Gupta

Mukul Gupta

Data Analyst

Summary

Social media data analyst who helps business by providing data driven insights to take future decisions. Skilled in extraction, analysing & visualizing data. Also experienced in analysing social conversation, campaign reporting & web scrapping Technical Strengths & Tools MS Excel MS PowerPoint Python SQL R SAS Talkwalker Sprinklr

Overview

4
4
years of professional experience
1
1
Certification

Work History

Analyst

Edelman India
Gurugram
08.2021 - Current
  • Discovered root causes of problems and identified appropriate solutions.
  • Analyzed unstructured information to derive key insights.
  • Optimized core processes to improve business performance and operational agility.

Social Media Analyst

Cheil
09.2019 - 07.2021
  • Awarded Star Performer for Q4 2020
  • Social Conversation Analysis – Build dashboards to provide customer's feedback & hype around device through which social media campaigns can be executed or moulded
  • Web scraping – Extracted google reviews under a particular app to respond & analyse user's feedback by which app can be improved
  • KPI reporting – social media & influencer KPI monitoring to measure how successful campaign was as compared to previous or c-brands campaigns
  • Competition brands monitoring – to learn from campaigns & try to understand and implement best practices to improve sales
  • Projects Undertaken
  • Brand Trust Analysis o
  • Aim – To predict the trust of consumers in different brands o
  • Result – Used NLP to get more than 80% accuracy
  • YouTube Scraping o
  • Aim – To extract engagement (like, comments, shares, views, video title, time stamp) from a public channel
  • Result – Successfully created a code to extract all matrices using YouTube API & Selenium

Education

B.Sc. - Science, physical science mathematics

Delhi University

Skills

Data Analysis

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Certification

Data Sciecne Pro Degree

Timeline

Analyst

Edelman India
08.2021 - Current

Social Media Analyst

Cheil
09.2019 - 07.2021

Data Sciecne Pro Degree

08-2019

B.Sc. - Science, physical science mathematics

Delhi University

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