Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Work Availability
Quote
Timeline
Hi, I’m

DIKSHITA M.

Senior Social Media Consultant
Bengaluru
DIKSHITA M.

Summary

Business Development and and Social Media Professional ( With over 5 years of experience)


5 years of rigorous crashcourse in Social Media marketing, Business Development and Digital Sales to now Consulting. The journey has been a wonderful learning experience. My career so far can't be presented in a linear manner. It has been a Snakes and ladder route to the top. I feel proud to have worn multiple hats in a short career so far and I wish to never say now to a new opportunity.


Effective leader of cross-functional initiatives, high-performing teams ahead of latest Social Media trends & technologies. Recognized for consistently exceeding goals and expectations. Expert forecaster, account manager and planner with proven Digital Marketing knowledge and excellent communication skills. Well-versed in monitoring and capitalizing on market trends.

Brands such as The Leela Palace. Lemon Tree Hotels, Roadster, Project Eve, Perform-ax and Fresh-menu, Big-basket, Myntra and now HP have been great learning experiences. Not to forget experience on tools like Khoros, Sprinklr, Hootsuite, Omnichannel Marketing has given me an extra boost. A jump from the high paced start up culture to the highly organized MNC's I can now boast to have learnt the best of both worlds.

Overview

5
years of professional experience
7
years of post-secondary education
2
Certifications
5
Languages

Work History

Hewlett Packard India
Bengaluru

Social Media Consultant
10.2022 - Current

Job overview

  • Identified social media trends and developments to influence PR strategies.
  • Online Response Management: Trained and Equipped the ORM agents to build brand presence on social media while representing as the face of the brand.
  • Worked on various marketing tools like Khoros, Sprinklr, Hootsuite, OMNIChannelMarketing to keep in trend with the customers and maintain brand reputation online.
  • Analyzed social media campaigns and activities for effectiveness and made recommendations for improvement to increase engagement.
  • Collaborated with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
  • Set individual goals for each month and worked hard to attain and exceed these milestones.
  • Represented company and brand while responding to social media inquiries.
  • Monitored marketing campaign progress with web analytics.
  • Created customized marketing materials to increase product awareness.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

Mphasis
Bengaluru

Sr. Subject Matter Expert (Social Media)
01.2021 - 10.2022

Job overview

  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Delivered exceptional level of service to each customer by listening to concerns and answering questions.
  • Actively listened to customers' requests, confirming full understanding before addressing concerns.
  • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
  • Responded to disruptive events using crisis management techniques to offer corrective solutions and maximize customer satisfaction.
  • Established and monitored customer service standards by employing recognized and comprehensive benchmarks.
  • Designed and prepared technical reports, studies, and related documentation.
  • Monitored and tracked user progress to identify improvement opportunities.
  • Collaborated with management to identify and prioritize new development concepts.
  • Supported teams in continuous delivery of quality products and services, enhancing usage and introducing new features.
  • Analyzed business problems, identifying root causes and developing robust solutions.
  • Improved user productivity and efficiency through system training and support.

Repusight Services Pvt Ltd
Bangalore

Business Development & Social Media Manager
04.2019 - 09.2020

Job overview

  • Managed team of 7 to generate original content and deliver Social Media Projects to clients in Hospitality Industry.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Helped incorporate product changes to drive customer engagement and firm profits.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Used Fan Page Karma to analyze conversion rates across multiple digital channels.
  • Few of the clients I am proud to be associated with are The Leela Palace, Bangalore, Ramada By Windhyam, Royal Lotus Hotels & Resorts, The Mayfair Hotels and Resorts,The Royal Orchid, Renaissance Bengaluru Race Course, Oberoi Bangalore & more.

The Brave New World
Bangalore

Social Media Manager
10.2018 - 04.2019

Job overview

  • Analyzed market data to determine and target key audience or segments.
  • Managed client accounts, including addressing inquiries and applying feedback to meet customer needs.
  • Improved short- and long-term digital marketing strategies.
  • Defined and established goals to overcome identified business challenges related to customer retention, brand awareness, sales, online presence or reputation and visitor traffic.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
  • Aligned all visual design and brand messaging elements to ensure consistency across digital advertising and marketing platforms.
  • Supported Roadster's sales process by engaging appropriately, timely and knowledgeably when responding to online audience inquires and posted comments.
  • Utilized platforms such as Instagram and Facebook on regular basis.
  • Prepared and presented reports every week, Fortnight and Month to update stakeholders about success of each strategy.
  • Identified target market and key segments through in-depth analysis of markets and related trends.

The Brave New World
Bangalore

Social Media Analyst
05.2018 - 10.2018

Job overview

  • Worked as social media analyst and helped brands successfully gain visibility and establish strong presence across social.
  • Got an opportunity to work with brands like Big Basket, Discovery Village, Jayanagar Jaguars, Cloud 9 hospitals and more.
  • Skills set that built during tenure was creating Brand Strategies, Managing and Tracking Campaigns, Running and Measuring ad words campaign.
  • Built, implemented and updated effective SEO strategies.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Produced and submitted weekly reports outlining progress against KPI objectives.
  • Resolved online escalations and issues, improved engagement and provided exceptional client support.

Decathlon Sports
Bangalore

Sports Marketing Intern
01.2018 - 05.2018

Job overview

  • Worked as the Sport Leader for the brand BTWIN.
  • Project on the local catchment analysis of Hybrid Bikes and prepared a local sport policy for the brand BTWIN.
  • Sales and Distribution project on NIKE. Delivered excellent client experience and ensured client needs are met or exceeded.
  • Maintained follow up on complaints and that satisfactory solution are obtained for both customers and sales team across India.
  • Got trained in Merchandising, Layout, Product Specialization & Managerial leadership.
  • Got awarded for earning the most no of Raving Fans (Happy Customers). Internship period 140 days.

Prime Trust
Pondichery

Summer Research Intern
05.2017 - 06.2017

Job overview

  • Collaborated with teachers to understand and improve classroom conditions.
  • Improved individual departments by working closely with Exchange Volunteers and Management to reorganize class loads, improve resource utilization and modernize equipment.
  • Enhanced online sales by realigning local markets to larger platform with changing trends in online market places. Created digital catalog for products sold to local female entrepreneurs and trained their volunteers to maintain and handle their Social Media Profiles
  • Maintained institutional solvency with current, accurate and fully compliant financial records.
  • Strategized and implemented methods for streamlining processes of Sanitation, Right To Education, Educate to raise their voice towards sexual Harassment.

NALCO
Bhubaneswar

Human Resources Intern
04.2014 - 06.2014

Job overview

  • Provided detailed, yet understandable staffing and development requirements to key stakeholders in organization.
  • Delivered friendly assistance with new hires throughout interviewing and hiring process.
  • Performed various administrative functions, including filing paperwork, delivering mail, sorting mail, office cleaning and bookkeeping.
  • Drafted copy for documents, social media posts and internal memoranda.

Education

IFIM Business School
Bangalore

MBA from Marketing/Human Resources
Apr 2016 - 12.2018

University Overview

  • Member of ToastMasters Club
  • Graduated with 7.25 GPA
  • Coursework in Marketing, Analytics and HR.
  • Professional development completed in Personality Enhancement Programme
  • Awarded as the First Woman Champion In Kanyathon 2016'
  • Minored in Human Resources
  • Majored in Digital Marketing
  • Elected as Vice President: Sports for IFIM Student council in 2017
  • Member of MARCOM & Toastmasters club.
  • Thesis: Consumer Loyalty In Ecommerce a Boon or a Ban?

Trident Academy Of Creative Technology
Bhubaneswar

Bachelor of Business Administration from Marketing
01.2013 - 05.2016

University Overview

  • Graduated in Top 10% of Class
  • Awarded best delegate in MUN'12 organised by KSOM.
  • Thesis: Difference between Personnel and Human Resources Mnagement. Where does the efficiency lie?
  • Graduated with 78%.

Sri Chaitanya Vidya Niketan
Vishakhapatnam

+2 Science from Science Education
03.2010 - 05.2012

University Overview

D.A.V Public School Chandrasekharpur
Bhubaneswar

10th from Science
03.2008 - 05.2009

University Overview

Skills

    Social Media Marketing

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Accomplishments

Accomplishments
  • Supervised team of 8 staff members and wore multiple hats in a short tenure.
  • Assisted revenue department in compiling revenue data for purposes of determining organization's financial position for 2009.
  • Consistently earned high-quality scores during post interaction customer surveys.
  • Led the Product Launch Campaign simultaneously both on Digital and Print Media.

Certification

Personality Enhancement Program

Availability
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Timeline

Social Media Consultant
Hewlett Packard India
10.2022 - Current
Sr. Subject Matter Expert (Social Media)
Mphasis
01.2021 - 10.2022
Business Development & Social Media Manager
Repusight Services Pvt Ltd
04.2019 - 09.2020

Personality Enhancement Program

11-2018
Social Media Manager
The Brave New World
10.2018 - 04.2019
Social Media Analyst
The Brave New World
05.2018 - 10.2018
Sports Marketing Intern
Decathlon Sports
01.2018 - 05.2018
Summer Research Intern
Prime Trust
05.2017 - 06.2017

National Entrepreneurship Network (NEN)

08-2016
Human Resources Intern
NALCO
04.2014 - 06.2014
Trident Academy Of Creative Technology
Bachelor of Business Administration from Marketing
01.2013 - 05.2016
Sri Chaitanya Vidya Niketan
+2 Science from Science Education
03.2010 - 05.2012
D.A.V Public School Chandrasekharpur
10th from Science
03.2008 - 05.2009
IFIM Business School
MBA from Marketing/Human Resources
Apr 2016 - 12.2018

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DIKSHITA M.Senior Social Media Consultant