Munish Garg

• Define the long-term vision and mission of See Lube Technologies.
• Set growth direction for industrial lubricants (cutting oils, forging lubricants, EDM oils, specialty fluids).
• Identify new markets, segments, and product opportunities.
• Translate vision into clear, executable strategies.

• Drive sales growth, market penetration, and profitability.
• Develop dealer/distributor networks across regions.
• Decide pricing strategy—balancing value, quality, and margins (not price-war driven).
• Monitor monthly, quarterly, and annual targets.

• Oversee product development, formulation, and innovation.
• Ensure lubricants meet performance, safety, and industry standards.
• Guide R&D for high-performance, value-for-money products.
• Keep the company aligned with changing industrial requirements.

• Shape ST KOOL Lubricants as a trusted, performance-driven brand.
• Approve marketing communication, positioning, and messaging.
• Represent the company in industry forums, exhibitions, seminars, and associations.
• Build credibility and long-term relationships with customers.

• Build and nurture strong dealer partnerships.
• Define the ideal dealer profile: self-motivated, financially sound, market-oriented.
• Resolve key customer escalations and ensure long-term retention.
• Focus on value selling, not discount-driven selling.

• Oversee cash flow, working capital, and cost controls.
• Approve budgets, investments, and major expenditures.
• Manage business risks—market, credit, operational, and compliance.
• Ensure sustainable and ethical growth.

• Ensure smooth manufacturing, quality control, and supply chain operations.
• Improve efficiency, consistency, and turnaround time.
• Drive process standardization and documentation.
• Balance growth with operational discipline.

• Build a performance-oriented, ethical, and accountable culture.
• Recruit, mentor, and develop key leaders and teams.
• Act as coach and guide, not just a boss.
• Instill values of ownership, integrity, and continuous learning.

• Ensure compliance with statutory, legal, and environmental regulations.
• Maintain high standards of corporate governance.
• Protect company reputation through ethical business practices.

• Act as the face of See Lube Technologies.
• Engage with industry bodies, institutions, and strategic partners.
• Share insights on lubrication technology, productivity, and cost optimization.

Started Subhash Explorers from scratch in 1998 and developed it into a high-performing industrial distribution business. Represented leading brands such as Diffusion Engineers Limited, ITW India Limited, FROMM Packaging, L&T ISCAR, and Triple R, many of which were new to the Punjab market. Achieved outstanding business results through strong market development, customer trust, and deep understanding of industrial requirements.

• Collaborated with clients to identify technical requirements and solutions.
• Provided technical support to sales teams during client meetings and negotiations.
• Developed and maintained strong relationships with key stakeholders and customers.
• Assisted in creating customized proposals tailored to client needs and specifications.
• Conducted product training sessions for clients and internal teams on new technologies.
• Analyzed market trends to inform product development and sales strategies.