Muraleedhara Menon

• Strategy-Channel partner policies and pricing and setting up GTM strategy by implementing new initiatives in AOEM business development - Collision Repair and VAS
• Channel - P&L management and scheme development by maintaining the organization / product GP
• Acquisition - Closing new business deals with AOEM and ensuring the business acquisition through deals/investments, MTR and coordination of OJT with technical resources
• Analysis -Planning on opportunity analysis, strategy planning and conflict resolution
• Achievements - Closed major agreement with key accounts in AOEM across Kerala and successfully implemented OJT strategies for AOEM contributing substantial value to region growth in year 2023-24

● Team Management - Led a team of 8 members and 2 depots across South Kerala and played significant role in depot setting and process management. Managing team training and review of team. Coordinating with team on event management/influencer meets and supporting the team in execution of the same.

● Demand Planning - MOM stock analysis and management as per sales projection and market requirement/demand. Coordination with supply chain in timely dispatch on wow basis.

● Market development/competition analysis - MOM competition data analysis and retail scheme development for sales progress. Development of influencer scheme programs and activity on MOM basis. Supporting team in lead closure and approvals for pricing on large sites/quotes based on the competition pricing / negotiation.

● Achievement - Business turnover closed at 15 Cr+ with 100 retailers across South Kerala with significant growth in new product ranges of Premium and Luxury segment emulsions and Water proofing segments. Market grown at 189% from the base.

● Business development - Was responsible for Car Care VAS and Collision Repair business across North Kerala and ROTN AOEM business. Quarterly data presentations and MTR with Key stakeholders of the dealership for regular business growth

● Channel - Channel partner profitability and commercial negotiation at end customer level.

● Product - Product gap analysis through audits and reporting/preventing hybrid practices through regular reporting and data analysis. Pitching product in competition accounts and coordinating the activities for demo

● Achievement - Best performer in the region in the year 2019-20. Recognized for NPI for the year 2019-20

● Roles and responsibilities - Handled retailer business in Kannur and Kasargod district contributing value growth by 27% in value and 16% by volume. Project Sales officer in 2015-16 in Palakkad district and made a value growth by 12%.

● Pricing and pipeline – Preparation of quote and pricing for large sites and creating the pipelines and regular follow ups and tracking of the same. Also planning the negotiation based on the competition move and ensuring the right product pitch and service support the customer.

● Market development - new retail opening and agreement closure. Opened top retailers in Payyanur market and grown the market by 20%. Cracked major builder sites of Palakkad and closed the major deals of key builders – Soorya buiders, SA Homes, Builtech, Palakkad Government Medical College etc.

● Data Analysis - Retail audit files and competition data collections were done in order to understand the market share gain.

Achievement - Unit winner for TSO contest-SATIN MAMANKAM in year 2014-15. Topped in Unit for Sales of Luxury category interior emulsion.