Murali Seshadri

• Stakeholders’ engagement through various modes.
• Funder management, ensuring target achievement.
• Specific thrust on educators and employers’ engagement.
• Guiding and managing team to deliver funder requirements.

• Performed in a competitive environment and achieved14% revenue growth through efficient Business development and Corporate relations.
• Increased 28 new corporate customers, through competitive acquisition strategy
• Drive revenue growth; develop and leverage client relationships to maximise bottom-line results.

• Skills training - online and offline training in areas of Communication, Customer service, Sales
• Consulting services in areas of Operations, Sales, Marketing, Business Planning
• Devised processes to boost long-term business success and increase profit levels
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs

• Formulated business strategy with others in the executive team for efficient customer delivery
• Ensured Business Continuity Plan during the Covid time, and ensuring smooth process flow
• Improved quality scores through improved processes of regular call monitoring, call calibration by engaging internal stakeholders in Operations, T&Q
• Acted as a change manager by implementing automated training tool for productivity improvement with the start of lock-down
• Lead Marketing initiatives and developed new brand and brand properties, devised and managed creative plans, social media, for company branding and brand launch.

• Devised product, marketing and sales strategy of the Medical alert device
• Led the operations of the startup
• Worked closely with IT development team to build consumer features
• Created a network of ambulance to support the product delivery in the city and neighboring towns
• Set up customer service, trained and coached the team
• Organized promotional events and community engagement programs to increase awareness and sales volume.

• Spearheaded planning, execution and growth of business channel partner program; increased distribution from 1 to 5 markets in short span
• Drove year-over-year business growth while leading sales operations, strategic vision, and long-term planning
• Increased market share in a tough grey market scenario, and achieved higher direct reach at lesser Distribution Cost.
• Grew Revenue contribution from mid and high end, to 78% from 44%, by focused Product mix, Distribution Strategy and Smart Pricing Enhanced channel productivity, reduced costs by over 18%
• Managed budget implementations, employee evaluations, and contract details.

• Led Marketing and Operations, An overseas educational consulting company by name arrayglobe.com, a start-up organization
• Developed Processes and Policies for counseling and candidates funnel management
• New brand development and execution
• Strategized Mobile phone Devices market development plan, in the new group company.

• Developed and executed Tariff strategies, created Devices roadmap, and Acquisition Linked Promotions for the new CDMA operator
• Prepared Product definition documents, Processes and Policies for all Product operations
• Actively worked on Marketing and Service delivery, Agency handling, Media & Campaign strategy, Brand development, Merchandising, Website development.

• Handled all responsibilities as head of Product management in a mobile service provider organization Increased customers from 250k to 2.7 million within 10 months,: Acquired over 150% in Data segment.
• Planned and executed Revenue enhancement and churn management through loyalty programs, leading to 38% revenue growth.
• Developed and launched the Postpaid product.
• Efficiently managed the cross-cultural team and increased productivity.

• Managed all key responsibilities of a Head Marketing role;
• Achieved growth in Prepaid Revenues by more than 70%;
• Planned and implemented new branding initiatives that moved up brand performance from 6th to 3rd in the country for the state
• Created a Team Building Theme, including motivational movie as Employee Engagement & Motivation Initiative, to Head Marketing.

• Compiled product and customer data to generate informed tariffs.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Launched Prepaid Product across two states Gujarat and MPCG.
• Ensured smooth rollout of network in new cities and towns through a structured launch plan.
• Improved brand scores to stand at all India No 4, from No 9, in less than 1 year.

• Fixed wireline & wireless service provider