Muralikrishna

Application Manager with extensive experience in new product development and flavor optimization at Givaudan India. Demonstrated success in process innovation and stakeholder engagement, leading to effective product launches in the confectionery sector. Expertise in ensuring food regulatory compliance while improving recipe cost efficiency and quality assurance.

• Short Dough Bakery Products
• Developed caramelized biscuit (Biscoff type) & successfully optimized the process in the factory for one of our key customers.
• Worked on Cocoa reduction in creams, biscuits, chocolates & cakes, by using cocoa reduction tools and successfully obtained win from Hyderabad market.
• Worked on fat reduction in cookies by using speciality flavor tools.
• Formulated various fruit & chocolate cream sandwich biscuits, achieved win for orange flavored cream with our key accounts.
• Successfully Scaled up the Oreo icons (strawberry, vanilla & Mint) at customer site in Nepal. And got the flavors win.
• Formulated & developed (Butter, salt & fruit cookies) for a leading brand based out of Chennai and successfully commercialized the product.
• Successfully defended our existing butter flavor business, with leading butter cookie brand in India.
• Key team member in driving the innovation day for our bakery customers. Which includes concept ideation and converting them into winning prototypes.
• Hard Dough Bakery Products
• Developed coffee cracker and successfully scaled up the product at our customer site based out of Delhi.
• Worked on stuffed crackers – innovative concepts, savoury cream stuffing.
• Worked on Marie biscuits for flavour optimization.
• Collaborated with fat supplier (AAK Kamani) & intensively worked on cheese creams for enrobed crackers (Malkist type) & Obtained cheese flavour win from key accounts.
• Developed soft brioche buns for QSR segment customers based in Delhi.
• Successfully scaled up the butter cracker products at customer factory in Nepal.
• Developed and worked on various savoury cracker concepts for east market.
• Formulated and worked on various fermented crackers, like butter & cheese icons.
• Worked on sugar glazed biscuits like (little hearts type).
• Soft Bake Products – Cakes
• Formulated sponge cake premix.
• Developed brownies & bar cakes.
• Developed mango cheese mousse cake for the QSR segment customer.
• Successfully demonstrated the Choco lava cake premix baking process to the customer.
• Hard Boiled Candy & Lollipops
• Lead Technical Member in the following projects & product launches in OLAM.
• Mint candy – Top mint launched in 09/2018.
• Center filled fruit candy – Centro launched in 05/2018.
• Caramel Lollipop – Milkrich pop launched in 12/2017.
• Strawberry Fruit Gum – Dubble Bubble launched in 02/2019.
• Gums Product
• Lead Technical Member in the following projects & product launches in ITC.
• Mint center filled gum -Gum On launched in 08/2014.
• Strawberry center filled gum -Gum On launched in 03/2015.
• Nicotine pellet gums – Kwick Nick Launched in 08/2013.
• Developed a cost effective in – house gum base for chewing gum & bubble gums, after exploring various raw material components.
• Developed & optimized the soft & hard panning process for the sugar free pellet gums.
• Jelly -Soft Confectionery Product
• Strawberry Jelly – Jellicious launched in 03/2013.
• Orange Jelly – Jellicious launched in 07/2015.
• Developed the cost-effective lubricant to avoid stickiness in the jelly manufacturing line.
• Optimized the coating process for the jelly with chocolate & sugar syrup.

• English
• Tamil
• Telugu
• Kannada

• Listening to music
• Playing cricket

• Understand the consumer insights, of confections and other allied categories to develop concepts, oriented to business.
• Work towards exploring new concepts and prototypes in Bakery & Confectionery category for new business development.
• Work towards converting possible concepts to successful prototypes in pilot plant.
• Successfully scaling up of prototypes at manufacturing units (Customer sites).
• Participate in all consumer groups, sales and marketing discussions to fine tune the prototypes into winning products.
• Involving in the business strategic meeting and contributing strategic ideas.
• Develop cost effective solutions for raw materials & processes.
• Work with the entire value chain for successfully commercializing the product.

• Father's Name: Mr. Lakshminarayanan
• Title: Food Technologist
• Date of Birth: 09/13/86
• Marital Status: Married